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    Home > Coatings News > Paints and Coatings Market > Marketing: coating Internet marketing needs to be carried out in three dimensions

    Marketing: coating Internet marketing needs to be carried out in three dimensions

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    The core tip: "in the 21st century, either e-commerce or no business" comes from Bill Gates, President of Microsoft Although it is somewhat farfetched, it shows the marketing development trend However, e-commerce is a very broad definition, and real marketing is not the same as sales (Marketing is the way, and sales is the process and result) It may be more appropriate to define "e-commerce" in Bill Gates's speech as "online marketing" The pioneer of Internet marketing, Ma Yun and his company Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: "in the 21st century, either e-commerce, or no business to do." this phrase comes from Bill Gates, President of Microsoft Although it is somewhat farfetched, it shows the development trend of marketing However, e-commerce is a very broad definition, and real marketing is not the same as sales (Marketing is the way, and sales is the process and result) It may be more appropriate to define "e-commerce" in Bill Gates's speech as "online marketing" The pioneer of Internet marketing, Ma Yun, Alibaba and Taobao have led tens of millions of small and medium-sized enterprises and grassroots entrepreneurs in China to launch fruitful and beneficial attempts However, Internet marketing is not as simple as selling things on the Internet Internet marketing is a very comprehensive concept For example, President Barack Obama of the United States uses the Internet to successfully support the election, which is quite successful internet marketing, but has nothing to do with goods and sales With the in-depth development of Internet application, many coating enterprises have put forward the concept of marketing website construction, which is a good thing, because it conforms to the marketing development trend, but also makes the website itself more valuable However, the concept has misled some enterprises to a certain extent: one is to think that as long as a website is made, it can have an immediate effect, while ignoring the role of network promotion; Another misleading is to equate Marketing Websites with e-commerce websites The confusion of concepts makes some small and medium-sized enterprises have no chance of marketing websites, because the construction cost of e-commerce websites is relatively high Marketing website actually contains two meanings One is that website construction needs to meet the needs of users, and good user experience is one of the main criteria to measure the success or failure of website construction; the other is that website is only tool marketing, marketing website should meet the marketing needs, and network marketing is a dynamic process 1、 Basis: professional website helps successful marketing as an effective display carrier of network marketing, and the construction of marketing website is indispensable, especially for enterprises Whether the construction of marketing website is successful or not has already started from the time of domain name purchase It is the first principle for domain name purchase based on the purpose of marketing to be brief, easy to remember and able to effectively display the brand and products Not only domain name composition, domain name DNS resolution stability and host server stability are related to website marketing results, fast and stable websites can always give people trust Data analysis is particularly important in the construction of website aiming at marketing, because it is the basis for the continuous optimization and improvement of website Among many webmaster tools, Baidu's traffic statistical analysis tool and Baidu heat map are more targeted, which are one of the few professional analysis tools At the same time, since it is the construction of marketing websites, professional page art design is rare What kind of design is more professional? According to pilot technology of Shanghai website construction company, a design that conforms to the profession, can effectively convey brand image and value, and has a good user experience is a good design Before the implementation of website design, the work of subdividing user groups is indispensable The art design of marketing website construction page must lock the user groups, because different browsing groups have different aesthetic views Rich content is also indispensable for building a marketing website, because the website is originally illustrated, page design is a part, whether the content is professional and rich or not, and whether it can provide users with more valuable information is also a quite important part 2、 Take advantage of the situation: good wind can take advantage of nine days to gallop good wind to take advantage of nine days! No matter how good the website design and production is, there is no effective publicity and display channel, everything is floating As mentioned above, for the whole marketing process, website construction is just one of the links Although it is very critical, marketing work is also very important At this stage, search engine has exceeded 90% of the usage rate, which has become a necessary way for users to enter the Internet Therefore, search engine marketing is one of the most effective ways to carry out network marketing Now, every major engine has a short and smooth form of keyword advertising, search engine marketing based on bidding as the core mode, the effect is quite remarkable Search engine marketing has another mode, which is to constantly improve the quality of the website and get a good natural ranking, commonly known as website optimization Compared with bidding promotion, website optimization, though slow in effect, is quite cheap, and is definitely a beneficial supplement to bidding promotion Effective search engine display is only a part of search engine marketing, because with the increasingly fierce competition More and more companies pay attention not only to search ranking, but also to the strength and reputation of enterprises Soft text marketing and effective search engine soft text show is a shortcut for enterprises to successfully carry out network marketing For example, when we search a service or a brand in a search engine, news reports of some major portals will effectively enhance brand credibility Moreover, the more credible such articles are, the more obvious the marketing advantages are So we say that soft article marketing and word-of-mouth marketing are potential stocks, and proper application will complement the promotion of search engine ranking 3、 Win marketing: the trend of control is to win In the future, I read an article "social network advantages are emerging, the future of website optimization must be word-of-mouth marketing" The article thinks that interactive marketing and recommendation marketing are the development direction of Internet marketing in the future This conclusion is based on the future direction of Internet development With the advent of Web2.0 era, the definition of Internet is truly accurate, and people's thinking and lifestyle are quietly changing In response to this change, social networks are developing rapidly, even strange interactions (such as the popular microblog) Let's take an example to illustrate that Wang Yaochen, a popular microblog user, now has nearly ten million fans For example, when he gets up in the morning to brush his teeth, Yao Chen feels that a toothpaste is good, and then he makes a speech on the microblog saying, "a toothpaste is really good, and his breath is particularly fresh after use." what effect will it bring? The toothpaste sales of this brand may be doubled immediately A Yao Chen has tens of millions of fans, and her fans will also forward and pay attention to each other, which shows the power of Web2.0 If you pay a little attention, you will find that many enterprises have opened microblogs Although Sina, Tencent and other companies have not yet found the way to make profits from microblogging products, small and medium-sized enterprises, which are sensitive to smell, have begun to use microblogging for publicity There is also a phenomenon that many enterprises, including Sina, Netease and other large-scale portal websites, are equipped with collection and sharing buttons at the appropriate position of the page, which is also a significant development trend of social network Not only Weibo products, including Alibaba, Baidu and other Internet giants, but also many enterprises are developing social networks with the intention of laying out the future market As a small and medium-sized enterprise, for the purpose of marketing, it is more necessary to plan for the future and make full use of the resources of the giants The marketing cost is low and the effect is obvious In the whole process of Internet marketing, every step is very important Internet marketing needs to be carried out in a three-dimensional way The construction of marketing website is a step-by-step process that focuses on details Pilot technology, a Shanghai website construction company, believes that in the face of the deep development of the Internet, only good at marketing can successfully win sales, and "business" is not only operation, but also careful operation First of all, we need to build a website suitable for marketing, and let the marketing effect of the website give full play through the search engine Internet marketing needs to follow the trend to win in the future, and social network interaction, recommendation marketing is the development trend of Internet marketing Four measures to solve the problem of aging sales decline of paint brand after-sales service is a sword of paint enterprise marketing similar information paint marketing: "multi-channel" paint multi-channel marketing win the future mobile social networking, subvert the new marketing mode of traditional paint enterprise paint marketing: don't do concept marketing paint enterprise speak with real ability The saddest thing for small and medium-sized enterprises: there is no market for products! Paint marketing: the era of all-round marketing is coming, making marketing everywhere The traditional promotion is behind the times The new marketing mode is widely accepted by the 80's and 90's generation Paint marketing: there are some good ways to prevent order loss Paint marketing should enhance customer experience and create value for customers New media advertising has been involved in the marketing promotion of legal paint enterprises, which needs to be recognized Coating marketing: marketing is by no means accidental The exclusive coating home of successful marketers is focused on coating, diatom mud, paint coating, coating process, news and coating of fire retardant coating, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire retardant coating,
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