Marketing: coating marketing Classroom: consumers are not "disposable"

Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Home of coatings news: if the coating enterprises play "price war" and "promotion war" blindly, it is difficult to win the long-term favor of consumers "Hard cold" paint marketing in the paint market is gradually mature and saturated today, the need is to increase a little human feelings, human marketing In the process of marketing from the perspective of consumers, some coating enterprises will use a large number of professional terms to describe the raw material composition, production process, environmental protection grade and other properties of coating products The result is that consumers are often confused and even have the reaction of "are you fooling me?" The humanized marketing mode focuses on the effect publicity of coating products, and directly tells consumers what benefits and benefits this coating product can bring to users with simple and clear language Unlike disposable chopsticks, consumers who are not "disposable" can only use chopsticks once The consumers who have bought coating products will continue to consume in the future They are potential consumers in the coating market The humanized marketing mode focuses on improving consumers' awareness and dependence on the paint brand, cultivating potential consumers and making the brand the first choice for consumers in the future In the process of marketing, coating enterprises should not only focus on a certain product, but also integrate their own brand promotion People are the main body of the market, and the long-term contact between coating enterprises and customers means long-term familiarity with the market In the humanized after-sales service, the form of return visit investigation can not only understand the improvement of some problems existing in the use process of the paint brand, but also improve the customer's goodwill to the paint enterprise From another point of view, it has also become the invisible marketing of the paint brand I believe every paint salesman has his own marketing method What the coating enterprises need to understand is that the consumers are the market Only from the perspective of consumers, with the humanized marketing method, can consumers truly be overwhelmed by the charm of the coating brand Key words: four signs before the closure of paint brand paint companies, the owners of paint companies need to reflect on the share of waterborne paint in the Chinese market will be higher and higher Good news! Bauhinia engineering paint and Dongyuan real estate group signed a strategic collection of all paint enterprises, you have a prize not received! • how are you doing with the companies that have been blacklisted? When can national paint brand enterprises develop into international brands? The sales volume of wishbo China Resources in fiscal year 2015 was 3.549 billion yuan, with a year-on-year growth 2 2016 tmall family decoration Festival, jiabaolihaosailei 2015 financial report of four major paint enterprises in the world Mermaid, which has been widely used in paint and coating brands Bauhinia paint group has launched a new low VOC product "huitu liv Jingwei" The sampling inspection of Carlos Bauhinia paint is unqualified Concept and price and vicious cycle coating home is focused on coating, diatom mud, paint coating, coating process, news and coating of fire retardant coating, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire retardant coating,