Marketing: coating marketing: E-commerce creates another miracle and accelerates the transformation of coating enterprises

Core tip: this year's "double 11" has unexpectedly set a new one-day sales record in China and even in the world The ever-increasing trading volume of e-commerce once again witnesses the purchasing power of Internet users Taobao (including tmall) has a year-on-year growth of 83% to 35 billion yuan, and Eason's trading volume is five times that of the same period last year Jingdong expects that the total trading volume in the promotion activities from November 1 to 12 will reach 10 billion yuan, and Suning, No 1 store and other e-commerce businesses also report frequently All of these make coating enterprises more deeply aware of the necessity of e-commerce, but the major e-commerce giants have made new achievements, and why coating e-commerce has more than enough efforts? electric Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings news: this year's double 11 unexpectedly set a new one-day sales record in China and even in the world, and the increasing trading volume of e-commerce once again witnessed the purchasing power of Internet users Taobao (including tmall) has a year-on-year growth of 83% to 35 billion yuan, and Eason's trading volume is five times that of the same period last year Jingdong expects that the total trading volume in the promotion activities from November 1 to 12 will reach 10 billion yuan, and Suning, No 1 store and other e-commerce businesses also report frequently All of these make coating enterprises more deeply aware of the necessity of e-commerce, but the major e-commerce giants have made new achievements, and why coating e-commerce has more than enough strength? E-commerce will subvert the traditional mode of coating industry For a long time, the coating industry has been pursuing a product centered approach This product is not based on a large number of data analysis, but through a specious sense to organize research and development It pursues a model that makes the boss satisfied rather than truly recognized by consumers On the other hand, the traditional sales model composed of manufacturers and distributors has also achieved numerous regional markets and thousands of them The dealer group attached to the manufacturer When e-commerce subverts all of these with a new mode, what it reconstructs will be the ecosystem dominated by the paint manufacturing industry in the past, the new system will no longer take the manufacturing industry as the core, and the paint manufacturing industry will become a new worker or partner of the e-commerce giant The problem is from the protagonist to the supporting role, from the brand to the OEM for the e-commerce Will the coating enterprise boss willingly accept the painful reality? The upgrading of the e-commerce will also drive the transformation of the coating enterprise in the e-commerce mode The capacity, production line and schedule are also regarded as commodities, and the supply chain is sold This kind of large-scale online customization of full process and full data may be the focus of the next e-commerce in the future Whether it can be presented on a large scale depends on whether the identity of the coating enterprise as a manufacturer can be upgraded on its own, depends on the interposing change of the process business in the middle, which will force the transformation of the coating enterprise Obviously, this transformation requires coating enterprises to break the past production process, redesign their own organizational system with internet thinking, abandon the agent system that has always been followed, use the technical analysis means of e-commerce big data, and redesign the products customized for consumers In the past, large-scale products will never return, while small-scale products and quick response production Process and organization reengineering will become the key point of transformation and upgrading of coating enterprises in the era of e-commerce In the Internet age, e-commerce has become the general trend, and those who follow the trend will be prosperous If the coating enterprises want not to be submerged by the times, they must learn to learn from the Internet, set up internet thinking, so as to transform themselves and seek new opportunities for development Key words: e-commerce coating network marketing choose star coating to attract investment, you will have the highest marketing privilege In 2014, diatom mud industry will face a rare development opportunity Similar information O2o or another pit of coating e-commerce What coating enterprises learn from millet Small and medium-sized coating enterprises should jointly establish e-commerce platform The first World Internet Conference will be held in Wuzhen, Zhejiang Province The problem of electric shock for coating enterprises is not unknown About the preparation for the establishment of China Building Materials Circulation Association, building materials and home furnishing electronics About the preparation for the establishment of China Building Materials Circulation Association, building materials and home furnishing electronics B2B e-commerce will become a new foothold for coating marketing The first ten years of coating industry: opening the door of e-commerce market Coating marketing: the e-commerce coating home of coating industry focuses on coating, diatom mud, paint coating, coating process, news and coating of fire retardant coating, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire retardant coating,