Marketing: coating marketing: how to attract investment for coating enterprises

Core tip: as a mainstream sales model, the paint enterprise investment promotion has been copied by many paint enterprises However, not every enterprise is successful It's difficult to attract investment What's the difficulty? Difficult without brand support A data statistics shows that there are about 1000 small and medium-sized paint enterprises in China, and about 20% of them go out of business every year At the same time, a corresponding number of enterprises will be born, which means that about 20% of the brands disappear and appear every year That is to say, the specialty stores of every five agents in the market will close or replace new products with the manufacturers Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: as a mainstream sales model, paint business investment has been copied by many paint companies However, not every enterprise is successful It's difficult to attract investment What's the difficulty? According to the statistics without brand support, there are about 1000 small and medium-sized paint enterprises in China, and about 20% of them go out of business every year At the same time, there will be a corresponding number of enterprises born, which means that about 20% of the brands disappear and appear every year, that is to say, the exclusive stores of every 5 agents in the market will close or change new brands with the manufacturers This shows that in the coating industry, there is a great deal of instability in the business agents "At present, the general situation of small and medium-sized coating enterprises in China is that they focus on the development of product categories and ignore brand building Such enterprises tend to pursue more and more products unilaterally, and continue to extend the product line, resulting in serious homogenization of products and weak competitiveness " One paint industry expert is so worried At the same time, he said, because the product line is too long, there are too many types of products, and there is a lack of main products, it is inevitable to be suspected of "fake goods", and it is difficult to attract excellent dealers The phenomenon that dealers "recruit and leave, and take the initiative" has finally seriously affected the investment promotion effect " So whether the product quality is good, different quality can attract dealers to join? The answer is No "We have also participated in many business fairs, many of which are big brands." Huang Lihui said that, in addition to the preferential policies required by dealers, dealers are also more demanding on the brand of enterprises Because when a distributor acts as an agent for a product, he must first consider whether the product is easy to sell In other words, the biggest problem we are facing in recruiting agents is how to persuade others to choose you Thus, it can be seen that "good wine is not afraid of deep lanes", which is used in the current situation of investment promotion of paint enterprises, is obviously out of date Paint manufacturers to succeed in attracting investment need a multi pronged approach! 1 "Lust for profit" strategy is the first investment attraction magic weapon of paint manufacturers In business, agents at all levels, franchisees to manage coatings is to get more profits Therefore, the paint factory must seize this point, and pay attention to the profits that can be brought by the sales of products when carrying out the promotion of paint investment promotion Of course, there is no false propaganda here, but usually the data is not convincing, so other policies should be taken to assist the interest strategy Key words of « 1 23 »: paint business attraction paint Market paint marketing imported interior wall paint quality is by no means worry about waterproof paint price information of the same kind • paint network business attraction rise paint enterprises need to comply with and do it for it • paint enterprises are trapped in investment attraction difficulties to guard "Jiangshan" is the fundamental • who can lead the paint industry to invest in good faith? • woodpecker paint: if you want to open a paint franchise store, you must know how to choose a location? • woodpecker paint: the advantages of choosing exterior wall decorative paint • woodpecker paint: 2016 paint joined in the agency of good projects, do you know? • woodpecker shares with you the details of paint franchisees to grasp and become rich successfully • paint marketing: the first time with paint dealers • jinjiuyinshi - joining in famous paint brands to seize business opportunities • Warmly congratulation on the success of the signing of the Tianjin dealer coatings house by water-based Ketian, which focuses on coatings, diatom mud, paint coatings, coating technology, news information and coatings of fire-resistant coatings, diatom mud, paint coatings, coating technology, decoration knowledge and decoration effect map of fire-resistant coatings,