Marketing: coating marketing: how to build the official account of "tall and high"

Core tip: "look up to the bright moon and brush wechat with your head down" After the popularity of microblog marketing and wechat marketing, wechat public platform has sprung up again, which makes many coating enterprises rush for it No matter large enterprises with millions of customers or small and micro enterprises with dozens of people, they hope to break through the dilemma of marketing homogeneity Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: "look up to the bright moon, bow your head and brush wechat" After the popularity of Weibo marketing and wechat marketing, wechat public platform has sprung up again, which makes many paint enterprises rush for it No matter large enterprises with millions of customers or small and micro enterprises with dozens of people, they hope to break through the dilemma of marketing homogeneity However, in WeChat, it has repeatedly stressed that it is not the marketing platform and always putting user experience first How to comply with the principle of high service and high experience of WeChat, and quickly export business value through the operation of the official account of the enterprise, making a public official account of "tall" is the matter of every brand and marketing company Selected high-quality content, such as CCTV's "delicious food on the tip of the tongue" is popular recently Each episode has a theme, well-known electrical appliances For this reason, Fangtai also selects and launches valuable and high-quality contents such as "looking for the heart-to-heart recipe" and "looking for the taste of life in the family dishes" China is a big country of tea, which is closely related to everyone Qingyeyuan, a time-honored Chinese brand, insists on pushing such excellent contents as tea knowledge, tea culture, famous people and tea stories every day, such as "what can tea do in the haze days", "see Chairman Mao" How to use tea for diplomacy, how to spread Chinese tea to the world through the belt and road, who wrote the Three Character Classic of tea, and how to become old and talented, etc at the same time, the tea friends forum was opened to provide a platform for tea lovers to interact and exchange; the NBA shoe fair launched a column of "one day, one year" to introduce NBA stories in one year every day For the fans who pay attention to practicality and story, these wonderful contents are naturally willing to click and browse, and can't help but come to watch every day, indicating that they can't help learning two moves The official account of the spring rain doctor has published an article - "the painting on the visiting list before the death of a doctor" This article touched millions of people, and it made good use of the public's sympathy At the same time, the graffiti was really good, with dry goods and tears, and the number of forwarding naturally soared In fact, this is just an ordinary doctor In his ordinary life of seeing doctors, he idly drew some small graffiti on the diagnosis list, and then he died Dr Chunyu succeeded in making use of his problems If the water does not flow, it will become stagnant water The official account is not active It is a dead number So fresh content is a necessary condition for activating every day If you fish for two days in three days, it will be of no value Push is not always necessary to push articles, promote small knowledge and skills, and jokes Such official account is also very popular The first impression of the official account of "Love Wedding Jewelry" is probably a purely commercial micro signal In fact, promoting the brand is only a small part This wechat backstage is actually a more interesting and humorous "joker" than "hecaitou", which is more damaging and meaningless Gossip entertainment, current affairs and politics, people's livelihood and people's feelings, and philosophy of life are all talked about The original will select more articles that can't be refined any more, making people feel its unique taste and high-end values Persistence is very important You can succeed if you insist on pushing content, pushing your account on relevant platforms, promoting yourself and increasing fans through a series of methods Planning various online activities can send users interesting games, graphic magazines, voice greetings, coupons and other forms of content push, and for users to share, enhance interaction with the brand Take Fang Tai for example FOTILE's official account is often seen to be launched in a variety of online activities The prize setting is very attractive On Mother's day, Fang Tai carries out a series of online activities of "my great mother" mother's day, which has won the participation and praise of many friends, as well as "Fang Tai's umbrella autism family care plan", "green bamboo bamboo bamboo bamboo Jane National School Plan", "Fang Tai's sincere journey" and "I speak for the cloud Cube" are also very popular, and users are very active; in the Internet age, letters are the most traditional and remote Far away, qingyanyuan launched the marketing activity of "handwritten blessing is the most true" to write tea letter to send blessing in new media during the Spring Festival In a short period of time, more than 100000 fans responded to the gathering and received high praise To promote and promote sales, the official account of enterprises should first learn to serve 500 to 1000 WeChat customers, and enhance user activity This is the basis for continuous improvement of official account value The number of users does not mean marketing capability, it is just a quantity The active and effective forwarding and interaction of users is the core value of official account marketing The topic of creating more and more netizens can make the whole official account active and achieve the purpose of marketing communication Multichannel communication and drainage for marketing, without communication, can we still play? So for the official account of the enterprise, how to spread it out and let more people know your account is the primary purpose The promotion of the enterprise's official account mainly relies on the following channels: 1 friends circle: after the birth of WeChat, besides the convenience of friends to communicate and communicate, the circle of friends has become a good stage for displaying, which is a good place to satisfy the desire of expression It is often seen that people in the circle of friends share "what men care about determines the level of men", "women have to know how to love themselves", "several performances of high quality life" In fact, sharing such articles is to show you how hard I am trying to get rid of the loser class This is worth learning by the official account of the enterprise 2 key friends recommend: This is very similar to micro-blog, that is, KOL, find some large numbers in WeChat, let them recommend content for you, will bring a lot of attention and share, follow big coffee, is also an important means of official account fan marketing 3 Wechat group marketing: with the upgrading of wechat 5.1, sharing good content to your wechat group or expanding your friend coverage will also bring a lot of attention and sharing 4 Other channels: such as blog, microblog, QQ, business card, website and other media platforms to establish invisible assets This is based on the contacts and influence that executives and employees have accumulated in the past It is a regular way to import fans from WeChat to the official account It is said that 10% of Xiaomi's millions of Weibo fans have successfully imported wechat, and the rest come from various activities At present, blog, micro-blog and so on are still a gold mine, and the transformation amount of subscribers to the official account of the enterprise has been greatly improved Online chatting, custom response to improve the sense of experience, I believe you all see the online Durex set up 8 people chat group, every day with fans chat success stories, however, Durex's chat is not too forced, like the nest mother group, La Carla, OPPO and other official account chat is the case Feel the Nestle's official account of the nest When you click "instant chat" in the menu of nest mom group, there will be a professional consultant to chat with netizens immediately After the chat, netizens will be invited to comment on their services The benefits provided by Chaoma group for fans to communicate with experts anytime, anywhere and at zero distance make netizens deeply feel the sincerity, reality and strength of businesses Isn't this really a pushover? In addition to Chaoma group, brands such as lakala and oppo also set up a special real person chat team, with good results You can watch their official account for experience For example, if the enterprise is limited to financial resources and human resources, it can not chat with others, and it can also improve the efficient communication experience of fans The upper limit of user-defined items that can be set in the background of the public platform is 200 If you simply set keywords such as "Hello, place, profile", it will be mediocre, but it will make new fans feel boring On this basis, we can continue to improve: first of all, set up the following automatic reply content: "I'm glad to follow us XXXX, please reply to the number 1 to understand us, enter 2 to understand the offer, enter 3 to understand the gift, and enter 4 to understand the place..." In this way, new fans can interact with each other After the fans input the numbers, they can set the next content to make the customized reply more interesting and attractive step by step Building micro communities to improve interactive micro communities is based on the interactive community of WeChat official account It can be widely used in WeChat official account and subscription number It is a useful tool for WeChat public operators to build a mobile community and enhance user stickiness The micro community has solved the problem that users can not communicate directly and interact with the same WeChat official account The one-way push information mode of official account has changed to a "multi to many" communication mode between users and users, users and platforms Two-way communication has brought better interactive experience to users, making interaction more convenient and more pleasant Meanwhile, the micro community has introduced the Web2.0 interaction mode into the WeChat public platform for the first time Based on topics and common interests, it combines the posts and replies, prompting users to turn from passive information receivers to mobile Internet information creators, and complete the content manufacturing and dissemination in the interaction between official account and users, users and users Recently, the FOTILE world has launched a micro community column, providing a platform for users to share and make complaints about, and it is interactive and attractive It is reported that there are thousands of active people every day Revitalize the official account of the three halberd sword: title, abstract, guide language A good official account contains several structures: title, abstract, guide attention, guidance, text modification, and recommendation articles list The title, summary and guide attention are the three halberd sword that revitalize the official account A good title can increase reading by N times, but writing a good title is definitely a high-tech job How to write a good title, the knowledge is very deep, just as students learn composition, there is no need to repeat here, as long as there is a heart that wants to "say no surprises and never stop" The abstract is a text in the picture below the single picture and text Many people will ignore the abstract part and let the content of the abstract be automatically added In fact, this part is still very useful for single picture and text Here is an additional explanation of the title and picture of the article, which can let other people know what the content of the official account is, and there is another advantage that it can be used as advertising In addition, an excellent guide language can also increase the conversion rate of fans by N times What is a good guide? Describe in a few words: 1 Succinct, best one