Marketing: coating marketing: how to do a good job in the coating industry?

Core tip: today, the main problem facing coating enterprises is not the shortage of commodities, but the shortage of customers So the most difficult problem for enterprises is how to sell products How to sell your products well and sell more? So marketing came into being What is marketing? In simple language, the purpose of marketing is to make the existing products, meet customers and make profits for the companies manufacturing these products Marketing often leads to a win-win situation, because customers get the products that meet their needs, while the company gets a legitimate profit (these profits Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: today, the main problem facing paint enterprises is not the shortage of goods, but the shortage of customers So the most difficult problem for enterprises is how to sell products How to sell your products well and sell more? So marketing came into being What is marketing? In simple language, the purpose of marketing is to make the existing products, meet customers and make profits for the companies manufacturing these products Marketing often leads to a win-win situation, because customers get the products that meet their needs, while the company gets a legitimate profit (these profits allow the company to continue to do so to meet future customers.) Broad sense marketing includes, for example, product design according to market or user demand, measures to be taken in the early stage, such as market research, product research and development, production, pricing, various promotion means to enhance people's understanding of products, public relations, advertising, establishment of marketing channels, and transaction with customers through sales and distributors In today's fierce market competition, marketing determines how to launch products to meet the market demand and consumer needs, how to market the products and services provided by enterprises, how to price products and services, how to distribute products and services, and how to promote products and services At the same time, marketing should monitor the effectiveness, and improve the products and supporting services with the development of time and market demand The difference between marketing and marketing is that marketing is a modern management idea, the core of which is to take the consumer demand as the guide, and produce and sell whatever the consumer or customer needs This is a way of thinking from the outside in Compared with marketing, it is a way of thinking from inside to outside Sales promotion pays more attention to results and pursues efficiency in implementation, so people, technology, experience and opportunities account for a large proportion of success Because of this characteristic of marketing, it is easy to cause those engaged in marketing business to lose their long-term development goals In concept, selling is a kind of thinking inside out At present, the market has changed from the former seller's market to the buyer's market, and the way of thinking of selling has been difficult to adapt to the current market demand Therefore, it can be said that the sales promotion is more focused on the realization of short and medium-term goals, which is a kind of thinking of valuing profits and ignoring the market Marketing also values results, but it is better at analyzing and researching the market and making corresponding countermeasures; but an important element of marketing is "integration", that is, combining the existing elements of the company and the goals the company wants to achieve with the market demand, and paying close attention to the situation of competitors and possible measures Marketing usually determines the big direction and goal with long-term strategic vision, and achieves the short and medium-term goal with practical and effective tactics and strategies Among them, marketing only plays the role of pioneer in the business war These characteristics of marketing will stimulate and train the long-term business vision of people engaged in this work and their desire and ability to grasp market opportunities In concept, marketing is an outside in thinking, which is more suitable for the market, so marketing is not only suitable for the long-term development of enterprises, but also a market-oriented profit-making thinking For example, we often say that an entrepreneur must be a successful businessman, but not all of them can become an excellent entrepreneur This means that the most important thing for a businessman is marketing thinking, and the most important thing for an entrepreneur is marketing thinking The difference between marketing and sales promotion is also reflected in the arrangement of personnel The job of marketing personnel is to find out market opportunities, make marketing plans, plan marketing channels, and make it easier for the company's salespeople to sell their products Therefore, marketing personnel must understand the trend of economic development, understand customers and competitors, and also have the ability to analyze the market, products, channel construction, marketing and other innovative skills Of course, now there are many people who advocate the theory of "personal sales", "personal charm public relations" and so on However, in many companies, salespeople who can be named as super salespeople, in addition to the company's marketing department to be able to strongly promote products in the market, are also sometimes examples created by the company for "internal marketing" to motivate other salespeople How to promote the marketing of coatings enterprises in China the author has paid attention to how to make their own marketing plan for a coating enterprise First of all, the enterprise will advertise all the garbage cans in the urban area to stimulate the consumers' eyes to a certain extent, and then make a large number of advertisements on TV, and then make specialty stores in various decoration materials markets, and make advertisements in the market, so that consumers can easily buy his brand in any market Then follow up the whole construction process, so that consumers feel that the value they pay has exceeded the value of the products they buy, and consumers start to introduce other consumers, thus forming a good reputation However, this kind of plan is only on paper, and the reality is that the market has bid farewell to the era when the simple promotion and sales can make the brand sound In order to improve our brand, we must create differences in products, markets, marketing methods, marketing channels and marketing strategies That is to say, your products are different from those of your competitors It's like when we buy a car, everyone knows that "driving a Mercedes Benz, riding a BMW" is to buy a Mercedes Benz if you want to drive comfortably and a BMW if you want to ride comfortably This is the outstanding difference of similar products in marketing Marketing also needs to create your own image in the minds of customers, just like when it comes to Master Kang, you will think of instant noodles; when it comes to fast food, you will think of KFC and McDonald's; when you want to eat chili sauce, you will think of old Ganma They have become synonyms for a certain category Which brand would you think of if you were offered latex paint? Furniture paint will think of which brand, the truth is the same Marketing also needs to create unique selling points and provide benefits that no one can provide to customers Customers will choose you if they need such benefits, just like the Rebecca purified water enhanced purification with 27 layers of filtration Therefore, coating enterprises should pay attention to five steps in formulating marketing planning: 1 Product positioning; 2 Advertising planning (including promotion); 3 Channel layout; 4 Terminal packaging and recommendation; 5 Full communication with consumers To be precise, this should be the five steps of marketing, because it focuses on marketing rather than planning So we can see that marketing is the preparation before the battle Before these five steps, we must conduct market research Serious and detailed market research, product positioning, the most important to find the selling point of products, which is a difficulty in marketing But it is more important to understand the 4P strategy of mainstream brands, the channel power of dealers, the organizational power, the analysis of service power, the market share, sales volume, and the business development (process and tools) of coating engineering , methods), dealer policies, background information of target customers, development of target customers' coating business, characteristics and habits of coating projects in the region, current and potential capacity of coating market, and supportive policies of the government in promoting the use of environmental protection building coatings When you enter the paint market, you have to play in this game If you want to do well, you have to play each card well There is no chance to shuffle Your marketing will be done well Key words: Coatings marketing, coatings enterprises, environmental protection, building coatings marketing, coatings enterprises have "products" that can also win over Xuzhou Xufeng powder, Quanzhou City, calcium carbonate, the same kind of information, building coatings marketing should be innovative means, grasp the three thoughts of coatings marketing, create a deep level of marketing, coatings marketing, how to gain more profits by expanding the market Paint marketing: the level of consciousness is decided by the realm of consciousness; personalized service becomes a sword of paint marketing; personalized service becomes a sword of paint marketing; analysis of marketing dilemma of architectural paint; paint marketing should not be made into "cut cake" paint house, which is dedicated to paint, diatom mud, paint paint paint, paint technology, News and information of fire retardant coating, coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,