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    Home > Coatings News > Paints and Coatings Market > Marketing: coating marketing: level of consciousness

    Marketing: coating marketing: level of consciousness

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: new paint network news: in the ten years of rapid development of China's paint industry, many paint enterprises have a big misunderstanding of marketing, many paint enterprises actually lack real marketing functions, while the paint market scale is growing rapidly, the paint industry has not really entered a healthy development track, most of the time In addition, repeated construction, vicious competition, price war and advertising war have become the "main theme" of the coating industry In the past two years, the situation of the paint market has changed sharply, and the industry prosperity index has declined rapidly At the same time, inflation, raw materials and human resources have increased Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather coating Home news: new paint network news: in the ten years of rapid development of China's paint industry, many paint enterprises have a big misunderstanding of marketing Many paint enterprises actually lack real marketing functions At the same time of rapid development and expansion of the paint market scale, the paint industry has not really entered a healthy development track, most of the time Repeated construction, vicious competition, price war and advertising war have become the "main theme" of the coating industry In the past two years, the situation of the paint market has changed rapidly, and the industry prosperity index has declined rapidly At the same time, the disadvantages of inflation, rising raw materials and soaring human costs have also begun to bring great pressure to the paint enterprises Many paint brands that lack the ability of brand premium are in a dilemma for the time being Many enterprises realize that the previous practice is difficult to bring the enterprise out of the mire With painful thoughts, many coating enterprises begin to re-examine the original marketing and management strategies, and have embarked on the road of transformation and upgrading and brand marketing upgrading To some extent, this is not a good thing for the coating industry For coating enterprises, sales is still an indispensable link, the key is the level of enterprise sales awareness, and what to sell determines the management level of an enterprise, because there are three levels of marketing: selling products, selling services, selling ideas As long as the products are handed over to the sales staff, with the corresponding indicators (pressure) and a reasonable incentive mechanism, they will find a way to sell the products - this is the current sales model adopted by most coating enterprises, which is a typical "selling products" Because most of the coating products are homogeneous, the user has a large choice, which will eventually lead to the buyer who is cheap, who will say who to buy, or who has a good relationship with whom to buy Therefore, it is very difficult for enterprises to get the preference of customers, let alone their loyalty If we want to improve the level of marketing, we need to enter the next level - selling services, and realize the brand premium through selling services, and establish a good brand image in the eyes of the target consumers Although the core products are the same, the service can make up for the deficiency of the core products But this set of guarantee system is not achieved by the strength of the sales staff, but by the system, by the system, so as to maximize the effectiveness of the core products We know that any enterprise's products can not completely surpass its competitors, only have their own strengths As a marketing personnel, it is the most important thing to design and surpass in a certain aspect (the most valuable aspect of consumers) according to the needs of the target customers Once the customers agree with this concept, they also agree with the products of the enterprise In this case, what the salesperson sells is a kind of thought, which is the unified "selling point" summarized by the marketing personnel If the coating enterprises want to rise to the realm of selling thought, the first thing to do is to make clear which part of the people they serve With the increasingly fierce competition in the paint market, any enterprise with the purpose of profit must establish the concept of "only serving some people" Through the tool of market segmentation, we can select a small number of people from a large number of customer groups These people agree with the advantages of the enterprise and don't care (at least tolerate) the disadvantages of the enterprise They are called our target customer group, that is, the part we want to serve, and provide them with differentiated and complete products The coating industry is only temporarily entering the low valley of development, in fact, the prospect of the coating market is still very broad In such a period of in-depth reform of the industry, who can take the road of transformation in this period, and create a brand with more premium ability, who can take the lead in realizing leapfrog development when the industry market improves in the future Paint marketing follows the pace of the times, the concept of micro blog is supreme marketing: occupy the hearts of consumers, similar information, paint enterprises worthy of reference -- Sam's club mode, paint after-sales service optimization, consumers or a "buy" and deep feelings, how to make use of Spring Festival holiday consumption for small and medium-sized paint enterprises, o2o or paint e-commerce, another hole Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,
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