Marketing: coating marketing: the reason why the "golden nine silver ten" peak season of coating industry is not prosperous

Core tip: "the golden nine silver ten" has quietly passed two thirds, and the "golden nine silver ten" which is expected to be the most important one does not seem to usher in the peak sales of the coating industry; reviewing the situation of the coating industry in this traditional peak sales season, not all coating enterprises have achieved gratifying results, and the past glory is not there "Rome wasn't built in a day", the main reasons for the low sales season of coatings are as follows: 1、 Serious product homogeneity The homogenization of products in paint market is serious, some of them are small and medium Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Home of coatings news: "the golden nine silver ten" has quietly passed two thirds, and the "golden nine silver ten" which is placed in great expectation does not seem to usher in the sales peak of the coating industry; reviewing the situation of the coating industry in this traditional sales peak season, not all coating enterprises have made gratifying achievements, and the past glory is not there "Rome wasn't built in a day", the main reasons for the low sales season of coatings are as follows: 1 Serious homogenization of products The homogenization of products in the paint market is serious Some small and medium-sized paint enterprises lack of innovation spirit When they see other brands of paint produce new products with good sales, they try to imitate each other As a result, the products in the whole paint market look like the past At present, the consumption cluster of paint products changes, focusing on the post-80s and post-90s Their consumption demand for paint products follows the times Step by step, they prefer personalized design to others 2、 The normalization of promotion activities only finds that the promotion activities can improve the sales volume of products from the paint merchants, and the promotion activities that used to appear only in the major festivals of the industry frequently appear in the vision of consumers for various reasons Therefore, the normalization of the promotion activities of paint products causes the aesthetic fatigue of consumers and finally leads to the weakness of the market 3、 After sales service is not up to standard Although the coating industry is not a service industry, it has formed an invisible relationship between service and service when dealing with consumers Due to the lack of industry standard supervision, the coating industry's pre-sale, in-sale and after-sale services are all arranged by enterprises independently, which adds to the occurrence of industry chaos in the intangible Individual businesses are attentive and thoughtful before consumers pay; To be able to achieve the first and second coating services, coating enterprises are some of the more farsighted coating enterprises will never ignore the service attitude towards consumers, and do every job conscientiously 4、 The industry insiders pointed out that the difficulty of market access is normalization, and we can't hope which season will be better It is a fact that the paint market is competitive and the market is relatively low In addition, the industry has excess capacity, so the paint enterprises must recognize this reality In general, paint enterprises should no longer regard the "golden nine silver ten" as the only life-saving straw Only by returning to rationality, calming down to straighten out the enterprise system, and planning the future of the enterprise, can they achieve sustainable development Key words: coating and coating enterprises, coating brand, coating industry, coating market congratulations on the success of the ya'leshi paint under bards group, which has gone out of the paint market, and the outbreak of a large-scale credit crisis The furniture industry will ban "toxic" coatings from next year, and the coating industry will be fined 100000 yuan on November 21? The truth is that ~ • Carpoly valpaint art coating design exchange Nanchang Station • Shanghai fully promotes the use of environmentally friendly waterborne coatings • the furniture industry will ban "toxic" coatings next year • EPA proposes to add NPE to the list of toxic chemicals warning: develop water • 360 marketing tutor goes to Guangdong Laoren coatings to enhance the Internet competition · How can the raw materials of water-based environmental protection coatings "skyrocket"? How can the coating enterprises "save themselves"? The blue sea battle of coating e-commerce or "tear up" again "? The houses need to be decorated Guangdong Cherry Blossom coating provides you with the guarantee that the home of coating is focused on the news and coating of coating, diatom mud, paint coating, coating technology, fireproof coating materials, diatom mud, paint coating, coating technology, Decoration knowledge and effect drawing of fireproof coating,