echemi logo
Product
  • Product
  • Supplier
  • Inquiry
    Home > Coatings News > Paints and Coatings Market > Marketing: coating marketing: Why are coating enterprises often called "ungrateful"?

    Marketing: coating marketing: Why are coating enterprises often called "ungrateful"?

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
    Search more information of high quality chemicals, good prices and reliable suppliers, visit www.echemi.com
    Core tip: it is always difficult for paint enterprises to choose exclusive agent or multiple agents when developing their channels Exclusive agent can better meet the needs of dealers, but for local market development, it depends entirely on the operation of agents, and selecting multiple agents will cause dealers' dissatisfaction Why the manufacturer's thinking is wrong The strategy of manufacturers is usually: in the period of market development, exclusive distributors are implemented; in the period of market maturity, multiple distributors are implemented Why do the manufacturers who have always been in a psychological dominant position generally agree to carry out exclusive distribution in the market development period? They are mainly forced by dealers Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Home of coatings news: when developing agents for coatings companies, it is always difficult to choose exclusive agents or multiple agents Exclusive agents can better meet the needs of dealers, but for local market development, it depends entirely on the operation of agents, and selecting multiple agents will cause dealers' dissatisfaction Why the manufacturer's thinking is wrong? The strategy of the manufacturer is usually: in the market development period, the exclusive distributor is implemented; in the market mature period, multiple distributors are implemented Why do the manufacturers who have always been in a psychological dominant position generally agree to carry out exclusive distribution in the market development period? They are mainly "forced" by dealers, or they will not find dealers In the mature stage of the market, there are many distributors, because the manufacturers have the right to speak, and many distributors can break each other No wonder dealers often scold manufacturers for "ingratitude" and "breaking bridges through rivers" But the real result is usually: the market cannot be developed when the sole agent, the market is seriously confused when multiple agents, and finally the market is lost The manufacturer's mistake also lies in: forgetting to be the target of the market Why are dealers wrong in thinking? Why are dealers used to excluding multiple agents? Multiple agents may reduce profits due to vicious competition among dealers (such as competitive price reduction) At the same time, all dealers may not be willing to invest human, material and financial resources to develop the market, not willing to make long-term planning, not willing to establish an image for the brand Because all the investment will increase the cost, so it must be sold at a higher price to be profitable Dealers who do not invest may reap profits What's the advantage of exclusive distribution? It can enjoy the benefit of agency and get the qualification of bargaining with manufacturers The wrong thinking of dealers is that they forget to be the target of the market What is the goal of the market? Make the market work Only when the market is done can it have benefits Can exclusive distribution make the market? Why do some dealers who have no strength ask for exclusive distribution? The biggest mistake is the mistake of thinking What is the core difference between exclusive distributors and multiple distributors? The core difference between exclusive distributors and multiple distributors is not the number of distributors, but the function of manufacturers Exclusive distributors may be "agents" with full authorization, while multiple distributors can only be dealers with limited functions Key words of « 123 » coating marketing: coating marketing hot spots of coating dealers in coating enterprises: Inspiration from the "micro" power of coating enterprises and the "three brothers of bianque" to the operation and management of coating enterprises similar information • model of coating enterprises worthy of reference - Sam's member store model • coating after-sales service optimization, consumers or "buy" and deep feelings · How can small and medium-sized coating enterprises make use of the Spring Festival holiday consumption? O2o or another pit of coating e-commerce? Coating industry integrated into the development of the Internet to promote the prosperity of the industry Coating marketing: not all coating products are suitable for holiday marketing Experiential marketing mode ------ you come to price Micro marketing opens the era of precision marketing Coating enterprise culture focuses on thinking The eight strategies of network marketing of coating enterprises are focusing on coating, diatom mud, paint coating, coating process, news and information of fire retardant coating, coating, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire retardant coating,
    This article is an English version of an article which is originally in the Chinese language on echemi.com and is provided for information purposes only. This website makes no representation or warranty of any kind, either expressed or implied, as to the accuracy, completeness ownership or reliability of the article or any translations thereof. If you have any concerns or complaints relating to the article, please send an email, providing a detailed description of the concern or complaint, to service@echemi.com. A staff member will contact you within 5 working days. Once verified, infringing content will be removed immediately.

    Contact Us

    The source of this page with content of products and services is from Internet, which doesn't represent ECHEMI's opinion. If you have any queries, please write to service@echemi.com. It will be replied within 5 days.

    Moreover, if you find any instances of plagiarism from the page, please send email to service@echemi.com with relevant evidence.