Marketing: coating network crisis: Three Misunderstandings of soft text marketing

Core tip: at present, many coating enterprises either set up their own websites or set up shops in other coating industry websites Most coating enterprises also understand that it is effective to insist on updating, and they are sending many articles related to their own enterprises and coating industry every day, but still ask, why is it useless to establish their own coating network? No customers come to the door? The so-called soft text marketing is indeed one of the most popular online marketing methods It is to integrate the advertising information of enterprises into the soft text invisibly for dissemination and promotion However, paint enterprises should not think that the soft text marketing is simple Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: at present, many coating enterprises either set up their own websites or set up shops in other coating industry websites Most coating enterprises also understand that it is effective to insist on updating, and they are sending many articles related to their own enterprises and coating industry every day, but still ask, why is it useless to establish their own coating network? No customers come to the door? The so-called soft text marketing is indeed one of the most popular online marketing methods It is to integrate the advertising information of enterprises into the soft text invisibly for dissemination and promotion However, paint enterprises should not think that the soft text marketing is simply to find someone to publish information We also need to grasp the core content of soft text marketing Recently, the editor sorted out the following three points for many coating enterprises' questions about soft text marketing, hoping to help coating enterprises to solve their problems Paint network crisis first, soft text marketing is to send soft text marketing is to send the article is not false, but this soft text said it is very big For example, when you write a composition in an exam, you clearly write your mother, but you write your father This is a serious problem Soft article publishing is to send soft articles to the media so that more people can understand your enterprise and your background This requires that your soft articles need to be planned as a whole and written according to the actual situation of the company So soft text marketing is not only to send text, but also need to be carefully planned and written Secondly, the more the marketing soft articles are sent, the better some enterprises are to enrich their own paint network, so they try their best to add articles to it, which are not measured every day, and there is no original, almost all from other websites So it will cause customers to come to your website and see things that are not your own In this way, customers may come for the first time and the second time, and I don't think they will come again for the third time, because customers want to see articles about your enterprise, which will drain many customers So in fact, the more marketing soft articles, the better, as long as there is a certain amount of it, and we should pay attention to "quality", so that we can achieve twice the result with half the effort Finally, think of just to do for soft marketing promotion, a lot of Tu enterprise is to think of a few, can't think of the website to put aside for a while, think of to continue to do In this way, there may be customers to compare and select several other companies, but your website has only been updated once for a long time Customers may think that your company is not professional and choose other companies Therefore, soft article is not the promotion of direct customers, but it can improve the corporate image, enhance the turnover rate of interested customers, and sending documents is a long-term work, rather than trying to be fresh Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,