Marketing: coating network marketing, coating enterprises need internal and external repair

Core tip: for consumers, paint network is an important channel to obtain the brand and product information of paint enterprises With the rapid growth of the number of Internet users around the world, the Internet has evolved into a powerful and popular marketing tool for enterprises The crisis always coexists with opportunities The Internet brings many benefits to enterprises, but also implies risks Coating enterprises need to have the following three abilities to use Internet marketing Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: for consumers, paint network is an important channel to obtain the brand and product information of paint enterprises With the rapid growth of the number of Internet users around the world, the Internet has evolved into a powerful and popular marketing tool for enterprises The crisis always coexists with opportunities The Internet brings many benefits to enterprises, but also implies risks Coating enterprises need to have the following three abilities to use Internet marketing 1 Rich knowledge reserves for event marketing, planners or organizers need to be involved in economy, humanities, history, law and other aspects The ability to judge Internet topics is required to be the same as that of journalists, and political sensitivity should be maintained at all times The design of Internet topics should not violate the bottom line It should not only be brave to attack, but also be able to grasp the overall situation, be able to transfer work functions from multiple perspectives such as enterprises, products, needs and netizens, and even find inspiration and ideas from netizens' posts, so as to break through the topic Direction 2 At present, with the growth of Internet users, the user composition is complex and the benefits tend to be diversified With the emergence of new communication tools such as microblog and wechat, the network atmosphere and discourse power have changed from elite to grassroots, from entertainment demand to multiple interest demands A humble little person, a humble little post, can also cause a stir According to CNNIC report, China's network users have reached 384 million The composition of network users is complex, which can be divided into political interest demands, emotional interest demands and economic interest demands 3 The topic of high professional sensitivity is becoming more and more homogeneous Experts believe that Internet news is an extremely perishable thing The best way to keep topic fresh is to seize time and content quality However, with the help of science and technology, the information dissemination is developing rapidly, covering groups in depth, and the competition among websites is fierce The way of news communication has changed, and the one-way communication path has changed Everyone has a microphone in front of them Everyone is the king of uncrowned Therefore, we need to maintain a high degree of professional sensitivity at all times, find the most explosive news events in the earliest and shortest time, and quickly implant customer product and brand information In a word, paint enterprises must be careful when they are speculating on paint net, have the ability of screening, and can be invincible only when they are marketing with internet thinking Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,