Marketing: Coatings marketing: how to quote for coatings without losing customers

Core tip: quotation is one of the important links in paint marketing There are many new sales friends who are not familiar with or eager for success in the paint industry If they don't know the real situation of customers, they will quote They don't know to quote according to different customer situations Some old salesmen can't grasp the scale when quoting Due to the inaccuracy of the quotation, the customer is lost or the order is lost Through visiting a number of senior marketing consultants, Xiaobian got the following experience for you to share Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: quotation is one of the important links in paint marketing There are many new sales friends who are not familiar with or eager for success in the paint industry If they don't understand the real situation of customers, they will quote They don't know how to quote according to different customer situations Some old salesmen can't grasp the scale when quoting Due to the inaccuracy of the quotation, the customer is lost or the order is lost Through visiting a number of senior marketing consultants, Xiaobian got the following experience for you to share First of all, make sure of the inquirer before quoting Most paint salesmen easily quote As a result, many inquirers never heard from shichendahai again, some of them left an irregular impression on the other party because of their reckless offer In fact, a real customer will first understand the indicators and specifications of your product before making an inquiry, which requires the salesperson to know the needs of the other party when receiving the price seeking call, whether to buy for himself or for others The most important thing is to know whether the other party has bought similar products For example, I sell health care products Then, I will ask: what kind of functional health care products do you need? Is it for the old or for the children? Is it to improve immunity or need some nutrients? By answering these questions, I can judge which kind he needs For a real customer, I usually give a very detailed quotation 　 Of course, some customers don't know your products or product specifications They just need your products and want you to recommend them For this kind of customers, you must introduce the products clearly before quoting When quoting, you can directly tell what grade your prices belong to in similar products Generally, I will quote a medium price and tell the customers that I have more high-grade products , but the price will be higher, there are lower grade products, the price will definitely be preferential It depends on the needs of customers In short, we must leave room for further negotiation Second, learn to let customers quote 　 In the face of price seekers, experienced coating salesmen will ask: what grade and required products do you need? Or, how much do you need to buy? Do you want to spend less money to buy? Some people will think about the price and demand before the transaction, and they will also care about the payment and after-sales service Such buyers must be customers and have a very clear understanding of the market At this time, your quotation must be true and reasonable Depend on, when introducing the selling point of the product, you should also be clear Of course, some customers don't offer at all, because they don't know well They just want to ask more prices based on your offer For such customers, no matter how low you offer, it's difficult to make a business Third, learn to make vague offers Quotes are also business information and will be used by your competitors This requires salesmen to have the ability to adapt to circumstances when quoting For the customers who ask the price directly, the salesperson should learn to ask questions For the customers who don't even know your product clearly, they should learn to make vague quotations For example, the prices of my cosmetics vary from 480 yuan to 25000 yuan Which style do you want? For a single product, you can also make vague quotations The purpose of vague offer is to leave the client with room for further negotiation Quotation is a knowledge Due to the difference of quotation skills, the performance of coating salesmen also has a big gap From this point of view, each of our paint salesmen should have a certain knowledge of sales psychology In the next article, I'm going to tell you about psychology in sales, hoping to help our paint salesmen friends Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,