Marketing: content marketing: paint companies do your content scream?

Core tip: with the increasingly fierce competition in the paint market, the paint enterprises are trying their best to open up marketing channels In recent years, content marketing has been paid more and more attention by coating enterprises Some people say that in the Internet era, coating companies without stories are very dangerous Xiaobian wants to say that, at present, the coating enterprise products without content marketing will not sell well Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings: the competition in the coatings market is becoming increasingly fierce, and the coating enterprises are trying their best to open up marketing channels In recent years, content marketing has been paid more and more attention by coating enterprises Some people say that in the Internet era, coating companies without stories are very dangerous Xiaobian wants to say that, at present, the coating enterprise products without content marketing will not sell well The essence of content marketing is to express your story in a way that others like By telling all kinds of stories, your brand concept, corporate culture, product information, service level, staff quality and other information will be output invisibly Content marketing is undoubtedly the most important thing No content of marketing is to empty the gun, a loud, no nutrition but hurt the internal organs That's a dry and hard advertisement It has no technical content It costs money at the expense of the people Most of the customers attracted by shouting are disposable customers, either greedy or greedy Most of the customers attracted by the content have some feelings for you or will have feelings for you Everyone hopes to make some classic content, let customers like eating delicious food after watching, and then willingly pay for it, or even follow it wholeheartedly to become loyal That's not exactly what makes people scream Most of the time, you will find that what you do all night long is either ridiculed or despised What's worse, there are only a few people who laugh and despise you They are still friends and relatives you know, because not many people see your content Why do you spend so many nights working on your content and put it into practice? Why are you so excited when you work on the content, and so upset when you see the result? Why do you think that others will praise you 10000 times each time, but the result is unsatisfactory? The answer to these questions is the same: your content can't make people scream So, what kind of content can make people scream? Personally, whether it's an article, a video or a picture, to make people scream, you need to have the following attributes: the main premise: to find out who you want to scream is the first thing you have to figure out It's silly and naive to try to make everyone scream Every content has its specific audience, just like your products and services can't satisfy everyone All, the first thing is to determine who your audience is In addition to understanding some basic demographic characteristics (age, gender, occupation, etc.), it is more important for this group of people to know what they are thinking, where are the pain points and itch points, and how your products or services can solve their pain and itch Yes, a person usually has a lot of itching and needs You need to consider which part of their needs you can meet instead of trying to meet all their needs Only when you have a good understanding of your audience can you start to think about what kind of content can make them open their mouths and scream, or you will open your mouths and howl How to use content to make people scream after a group of people have been delineated and their tempers have been found out? Personally, the content that makes people scream needs to have the following attributes: we all recognize the creative classic content and are willing to share it with others The reason why classics become classics is that they are widely spread and everyone is watching them This kind of content is usually imitated and adapted It can't be separated from it without any creativity When we see this kind of content, the usual reaction is "well, it makes sense," but we don't scream People only recognize what they already know and don't scream at them But those novel things can make people scream Creativity represents scarcity, represents novelty, and gives people a feeling of "Wow, see you for the first time" Scream is usually not pretend to come out, as long as your content is unexpected, he will involuntarily call up How to make content creative? Maybe many people think it needs talent In fact, it is not so mysterious, a lot of things are technical In addition to understanding what your users need, you need to understand what already exists in your domain The existing content, which everyone has seen, will not scream at what you have brought For something, the needs of users will not change, and usually there are only a few For example, for milk products, everyone's needs are nutritious, delicious, fresh, pollution-free and so on For the demand of pollution-free, many people may introduce to you how natural and pure the growing environment of cows is, but others will tell you "the life of a cow", which may be more attractive and credible, and more creative in content When we focus on the theme of the movie, the movie with one shot in the East and one shot in the West usually confuses us At the end of the movie, the question we most want to ask is: what exactly does it want to express? This kind of movie is generally known as a rotten movie, because it doesn't even express the most basic clearly It's not a space for other people to think, it's a space for other people not to know which way to think Therefore, when we do the content, we advocate telling only one story at a time, and do not save money On the premise of the uniqueness of the theme, the expression effect can be enhanced by various ways When the expression effect is strengthened to a certain extent, it may make people scream Just like the excavator technology, it's possible to have a blowout effect only when you dig deep in one direction You can't get anything when you tap this shovel For example, a microfilm about "the bitterness of the first year of College Students' Graduation" tells a story with a main line All the scenes revolve around this main line, such as eating, renting, falling in love and going home for the new year, but the scope of the floating is limited If a scene takes too long and goes beyond the floating range, it will disperse the expression power of the theme Looking at the whole thing, it feels like a person has no point in speaking, and doesn't know what he's talking about Form is simple Don't think form is just a form It's still very important If we think that with creativity we can not pay attention to form, it is the same as a person with connotation can not pay attention to image Marketing is not deep, so "how it looks" needs to be considered "How it looks" has two meanings One is the first impression This first impression will make people have a certain degree of recognition of your content, such as whether it is creative, rich, readable, etc On the other hand, the difficulty of the content to bring the audience in In the second case, we can understand how easy it is for the audience to get the general meaning of the content Generally, people digest content first to get a general content framework, which is not worth reading For example, for an article, he may first glance at the first few sentences and headlines If he doesn't think it's worth reading, he won't read it further If the form of the article has no sense of hierarchy, it is a piece of text, which makes people have no idea Such a form will naturally block a lot of audience This is more sensitive to audio and video content To make the content look great, it needs to be concise in form Concise form can let people know what the content is all at once It is worth seeing To make people scream, the first choice is to know your people, and then use unexpected ideas to stimulate him, the rest is the details With the above points, it is believed that the coating enterprise marketing will have the content that makes people scream, and the brand will be changed into an idol soon Key words: analysis of the current situation of inorganic coatings market under the proposition of "environmental protection" under the property of content marketing coatings enterprises? • story marketing, 6 classic types of topics! Five principles to achieve content marketing differentiation easily; 10 trends of brand content marketing in the future; digital era: the spring of content marketing for coating enterprises; content marketing: making marketing more attractive; ten ways to win in 2013; seven content marketing strategies to improve the viscosity of website users; home of coatings focuses on coating, diatom mud and paint News and information of coatings, coating technology, fire retardant coatings, diatom mud, paint coatings, coating technology, decoration knowledge and decoration effect map of fire retardant coatings,