Marketing: creating the myth of the transformation of coatings enterprises

Core tip: in life, in the process of enterprise development, sometimes difficult decisions must be made Start a process of transformation: we must abandon the old habits and traditions so that they can fly again As long as we are willing to put down the old burden and learn new skills, we can play our maximum potential and create a new future What is needed is courage of self reform and determination of regeneration This is a story about eagles Eagle is the longest lived bird in the world It can live up to 70 years old The eagle will face a life and death decision when he is 40 years old Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: in life, in the process of enterprise development, sometimes we have to make difficult decisions Start a process of transformation: we must abandon the old habits and traditions so that they can fly again As long as we are willing to put down the old burden and learn new skills, we can play our maximum potential and create a new future What is needed is courage of self reform and determination of regeneration This is a story about eagles Eagle is the longest lived bird in the world It can live up to 70 years old When the eagle lives to 40 years old, it will face a life and death choice! This is mainly because when its life reaches 40 years old, the eagle's claws begin to age, unable to catch prey effectively; its beak becomes long and curved, and will fall to the position of the chest; its wings will grow dense and thick feathers, making its wings heavy and difficult to fly At this time, the eagle has only two choices: to wait for death, or to undergo a very painful process of rebirth - 150 days of long transformation If you want to be reborn, the eagle has to fly to the top of the mountain alone and prepare to be reborn at the top of the mountain This is a long and terrible process The reborn Eagle has to endure great pain and severe physical trauma The first step of rebirth is to remove the aged beak The eagle rubs its head against the rough rock and rubs it on the stone wall It rubs off the aged beak skin layer by layer until it is completely peeled off At this time, the eagle has been unable to swallow food It does not eat or drink It supports its own life by relying on the small amount of energy in its body and waits quietly in the suffering A few months later, the new beak slowly grows out, and the eagle begins the second step of rebirth When the new beak grows out, the eagle uses its beak to pull out the aging toenails on its claws, and the blood drops Then there was the painful and long wait - the dying Eagle grew a new toenail in the pain, and at this time it had to go through the final stage: use the new toenail to pull out the long and heavy feathers one by one When new feathers grow out, eagles complete a Nirvana like rebirth! New beaks, new claws, new feathers, eagles can eat again, and the reborn Eagles can live for another 30 years! This article about Eagles makes me feel quite deep, so I deeply realize the necessity and urgency of implementing management reform, management innovation and management upgrading in small and medium-sized paint enterprises After years of development, these coating enterprises have developed from a family workshop to a small and medium-sized enterprise with initial scale However, some factors that have supported the success of enterprises in the past have become problems that hinder the development of enterprises today, especially the enterprise culture and management concept How to adapt to the standardized, standardized, data-based and large-scale operation of enterprises has become the most important for the development of small and medium-sized enterprises Big bottleneck The role we play in the management reform is to make the enterprise complete the transformation smoothly We should not only help the enterprise grow new beak, new toenail and new feather, but also make it not affect its life, effectively and steadily extend the life cycle of the enterprise, and truly build a hundred year enterprise, which is also the main source of improving the competitiveness of the enterprise Therefore, we advocate to promote cultural innovation activities - "Eagle's rebirth" in the enterprises we coach, and create a "Eagle's rebirth" culture It tells many private enterprises that they need the courage and determination of "Eagle's rebirth" If an enterprise wants to develop, it must make difficult decisions and start a process of transformation; it must completely abandon the old and bad habits and traditions, and may also give up some things that have been supporting the success of the enterprise in the past and have become obstacles for the enterprise to move forward today, so that the enterprise can get new wings and fly again This transformation is painful It is the same for the enterprise and all employees But for the survival of the enterprise and the realization of the development goal of the enterprise, we must experience the transformation of the eagle! Postscript We need to deeply reflect on why corporate investors do not lack money but can not recruit talents suitable for the development and growth of enterprises? Why the newly introduced high-quality talents can not get along with the original managers harmoniously and harmoniously, and finally have to walk away? Why the enterprises with customer complaint rate as high as 80% and scrap rate as high as 15% are still struggling without seeking change to support the transition of enterprises Why do all the people in the enterprise ignore the problems and regard the abnormal as normal and no one comes out to solve them? Why does the boss often say that "the process is bigger than the premier, and the system is bigger than the board of directors", but the real process and system become waste paper before him? Why does the enterprise continue to be unprofitable and close to bankruptcy and bankruptcy and the boss really comfort himself for face? Review These, we deeply reflect on the responsibility that everyone in the enterprise should take for this? Should the enterprise "reborn" Six strategies let you play the forum marketing, control the quality of paint market, quality inspection and supervision are indispensable for the same kind of information The mode that paint enterprises can learn from -- Sam's club mode The ultimate after-sales service of paint How can small and medium-sized paint enterprises make use of the Spring Festival holiday to consume? O2o or paint e-commerce is another pit Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,