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    Home > Coatings News > Paints and Coatings Market > Marketing: cultural marketing makes products more meaningful

    Marketing: cultural marketing makes products more meaningful

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: marketing itself is a story, and the process of marketing is to write a story And cultural marketing is to make this story more attractive The tea culture of three trees is deeply welcomed by consumers After customers enter the store, a cup of hot tea in winter and a pot of cool tea in summer will be served Talk about the decoration, talk about the health, talk about the color, and popularize the decoration knowledge in the chat The marketing process is a kind of communication, which enables customers to acquire knowledge, wisdom and happiness in the communication, that is, cultural marketing Customers may not care much about the influence of the brand, but they will be interested in cultural stories or moral meanings Culture is not empty, it is real Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: marketing itself is a story, the process of marketing is to write a story And cultural marketing is to make this story more attractive The tea culture of three trees is deeply welcomed by consumers After customers enter the store, a cup of hot tea in winter and a pot of cool tea in summer will be served Talk about the decoration, talk about the health, talk about the color, and popularize the decoration knowledge in the chat The marketing process is a kind of communication, which enables customers to acquire knowledge, wisdom and happiness in the communication, that is, cultural marketing Customers may not care much about the influence of the brand, but they will be interested in cultural stories or moral meanings Culture is not empty, but honest and good communication Communication can't do without telling stories When consumers are moved by a story and make a purchase, this is culture With the rapid development of economy, people's material living standard has been met unprecedentedly, and the demand for consumption is also higher with the continuous enrichment of aesthetic concepts And cultural marketing is to meet the spiritual and cultural needs of consumers Through the appearance of fashion, we can feel the emotion of an era and the deep value orientation of a group Through cultural marketing we feel the charm and connotation of paint brand When most coating industry enterprises are still focusing on their own sales channels, some coating brands have been in the front end of cultural marketing paint The state sells colors, the three trees sell health, each with its own highlights The consumption demand is also constantly upgrading The current cultural marketing trend in the paint industry, the reason is that the brands are seeking to meet the needs of consumers, especially how to meet the spiritual needs of high-end consumers, is becoming a trend in the development of the paint market The implementation of corporate brand culture is to meet the needs of consumers In addition to fashion and health, the demand of high-end consumer groups for high-quality life in modern society also requires that product taste be closer to their own spiritual characteristics, including social identity and personality, so as to meet the human level communication between themselves and brand products Some high-end coating brands in the industry are actively building a special good impression based on brand cultural impression, all of which are seeking and eliminating Feizhe's spiritual resonance and common pursuit of life style based on cultural taste Most of the five-star hotels are equipped with Evian mineral water, with a price of 30-50 yuan The limited quantity of "national cellar 1573" is 2000 jars, with a price of 330000 yuan The price of a Louis Vuitton canvas bag with a cost of tens of yuan is 10000 yuan The Patek Philippe pocket watch, which claims that "no one can own her, but only for the next generation", is worth 11 million dollars, etc Excellent brands sell not only the products, but also the cultural temperament behind the brand story Only with this distinct cultural connotation, can we make the product premium and the brand sublimation As far as paint brand is concerned, it embodies healthy culture, family culture and happy culture Cultural marketing, itself is to show the culture Cultural marketing is not only to achieve sales, but also to inject culture behind products, enterprises and transactions in the process of sales The more cultural connotation, the more vitality If we grasp it, we can improve the product value and expand the brand influence Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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