Marketing: Cultural Marketing -- the giant of enterprise marketing planning

Core tip: looking at foreign well-known brands, all of them are selling concepts and personalities Nowadays, many domestic enterprises are faced with the problem of not having no market in the past few years, but watching foreign brands with high attitude, and only selling their own cost price Why there is such a big difference? The in-depth analysis of Tiance line, a brand planning company in Beijing, does not lie in The difference of products lies more in the use of marketing methods At the same time, foreign brands have already played the personality and concept cards In the final analysis, the author thinks that cultural marketing enterprises Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of coatings: Looking at foreign well-known brands, all of them are selling concepts and personalities Nowadays, many domestic enterprises are faced with the problem of not having no market in the past few years, but watching foreign brands hold a high attitude, and they only sell the cost price Why there is such a big difference? The in-depth analysis of Tiance line of Beijing brand planning company does not lie in the difference of products It is more about the use of marketing methods At the same time, foreign brands have already played personality and concept cards In the final analysis, the author thinks that the giant of cultural marketing enterprise marketing planning! Do people all over China buy Vanke products because their clothes are cost-effective, high-quality and good? No, what we buy is the concept of every object What we buy is autonomy, individuality and unruly Do people all over the world eat Burger King because his burgers are big? Of course not We eat American culture and fast food trend Why not go to Starbucks instead of water bar? Is it really for coffee? No, it's for Starbucks' petty bourgeoisie and strong coffee culture I think culture is the fundamental reason to attract consumers! This is also the most important foundation of marketing planning that has been ignored The key role of culture in enterprise marketing planning can be explained from three aspects: for employees, for enterprises and for consumers Every employee of an enterprise has his own value concept, which stipulates people's thinking and behavior How to integrate the development view of the enterprise with the value view of the employees, and play the most role to help the performance of the enterprise to improve continuously, which requires culture as a strong attraction Excellent corporate culture can consolidate a team more firmly, stimulate the unlimited potential of employees, and play a better supporting role for business development and corporate reputation For an enterprise, culture is the basis of process, management, form, product and so on The greatest benefit of an enterprise is created by culture A good enterprise culture includes the leader's work style, work attitude, whether he understands people, respects people, and takes the interests of employees as the basis Similarly, it also includes the enterprise's concept, purpose, goal, code of conduct of employees, operation and management System and so on Good corporate culture is reflected in the attraction of products, in the rich brand personality, and in the strong organizational power In my opinion, it is the ultimate goal of marketing planning to attract consumers with corporate culture, corporate personality and brand unique language All you need to do is take a sip of a sweet Brown carbonated drink and you'll know it's Coca Cola, even if it doesn't have any logo Some new products of big brands have been known and recognized by consumers before they are put into the market, even if consumers don't see visible and touchable products (for example, iPhone 4, iPad 2, etc.) advertising language is no longer just a way of publicity It tells consumers in the most direct language that this is my corporate culture What consumers finally buy and pass on is a concept of non-material form, a feeling rather than a 100% product Cultural marketing is the real productivity As a trend, cultural marketing can not only be recognized by consumers, but also become the guiding principle of some enterprises from inside to outside Through cultural marketing, optimize resource allocation, so as to realize the economic development of enterprises and even society The author believes that only by putting the charm of culture and the concept of "planning based on people" at the forefront of all problems, can the sustainable development of enterprises be realized Key words: marketing planning Interim Measures for management of access announcement of building waterproof roll industry daily paint news inventory: the same kind of information that always needs to be returned when it comes out for sale · "2015 marketing planning competition" held by master Ali chemical industry · Paint marketing: three key points that can not be ignored in marketing planning, brand leader of paint brand growing 10 times faster, brand leader of paint marketing planning, discussion on the three key points that paint marketing planning focuses on: paint, diatom mud, paint paint, paint technology, new information and paint of fire retardant paint, diatom mud, paint paint, paint technology, Decoration knowledge and effect drawing of fireproof coating,