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    Home > Coatings News > Paints and Coatings Market > Marketing: Da Vinci furniture: Marketing enlightenment of "broken egg"

    Marketing: Da Vinci furniture: Marketing enlightenment of "broken egg"

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: "did your da Vinci leave?" This should be the most popular greeting nowadays, but it's a sentence that most people have no chance to say, because Leonardo da Vinci is the "top" furniture in the world With the exposure of CCTV and major media, Leonardo da Vinci stepped down from the altar and opened the coat of foreign brands First, there are all sorts of unconvincing explanations from Leonardo da Vinci, and then women directors shed tears at the press conference, but the market doesn't believe in tears, and consumers don't accept being cheated, as the saying goes & LD Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: "your da Vinci back?" This should be the most popular greeting nowadays, but it's a sentence that most people have no chance to say, because Leonardo da Vinci is the "top" furniture in the world With the exposure of CCTV and major media, Leonardo da Vinci stepped down from the altar and opened the coat of foreign brands First, there are all kinds of unconvincing explanations from Leonardo da Vinci, and then women directors shed tears at the press conference, but the market doesn't believe in tears, and consumers don't accept being deceived As the saying goes, "go out and mix, always pay back." what marketing enlightenment should enterprises get through the Leonardo incident? Brand should be supported by integrity: Haier's 85 year refrigerator smashing event is undoubtedly the most appropriate evidence What happened: in 1985, Haier introduced a world-class refrigerator production line from Germany A year later, some users reported that Haier refrigerator had quality problems Haier inspected the refrigerator of the whole factory after exchanging goods for users, and found that although 76 refrigerators in stock did not affect the refrigeration function of the refrigerator, their appearance was scratched Zhang Ruimin, then the factory director, decided to smash these refrigerators in public and put forward the view that "defective products are unqualified products", which caused great shock in the society This smash, smashed a world famous brand, smashed a consumer trust, and also helped Haier to go to the world and practice its own sincere and eternal brand DNA On the contrary, some enterprises are not foreign ones They try to get a foreign name, register a company abroad, and some even accumulate some financial strength In order to show that they are foreign brands, they build factories in Malaysia and Thailand, countries with relatively cheap labor force, to prove that they are foreign products, and to reduce labor costs, which can be described as "two birds with one stone" The 21st century economic report commented that there are not one or two cases of Da Vinci being suspected of cheating consumers by posing as an international brand In 2006, it was proved that the so-called "German headquarters" of Eurocode flooring, which is claimed to be originated from Germany, was in vain, and the representative factory was in Tongzhou; in 2002, the so-called Danish international famous brand sound "xiangwushi", in fact, was the "local specialty" of Dongguan Lu village; as for the clothing under the Italian flag, it was even more numerous I'm really impressed by the wisdom of these entrepreneurs But the real can't be fake, the real can't be fake, and the market is full of waves and sands, which will eventually nail these enterprises in foreign leather and put honesty behind them to the cross of shame Brand should be interpreted by quality: many international brands, such as Adidas and Nike, are produced in China, and the price difference between them and those produced in foreign factories is not big, which is due to their excellent quality Consumers choose them not only in face, but also in quality, which is quite different from the attitude towards Da Vinci This is also the place that domestic enterprises should reflect on Is it true that consumers worship foreign things and fawn on foreign countries, or are we not doing a good job in our internal skills? For example, the rising price of foreign milk powder has affected the growth of children in Macao When enterprises sigh that the market is difficult to do, ask yourself, have you put the consumers in mind? It is not that consumers do not trust domestic products, but that domestic enterprises do not give consumers enough trust Domestic Li Ning, special step also use their own quality to add points to their own brands Although there is a gap between the price and the international brands, but some domestic brands are left behind, creating considerable profits Step by step, step by step, to the world Lenovo's acquisition of IBM has also taught Chinese people a vivid lesson that Chinese brands can go to the world Proper public relations of enterprise crisis: Home Furnishing There are generally problems in the public relations crisis attitude of enterprises Some home furnishing enterprises have three main attitudes in the face of media exposure First, they take the means of network public relations to prevent the spread of information that is "unfavorable" to them by "deleting" and "settling" posts; second, they refuse to admit mistakes and question the media, but they can't come up with relevant evidence to prove that they are clear White, like da Vinci furniture Third, keep silent and never say a word Philips Lighting and eurada home furnishings are typical of this kind They are both first-line lighting brands When Rex lighting apologizes bravely and recalls its products, Philips still sells its unqualified energy-saving products Lamp: as a well-known home furnishing market in China, eurada was shut down by more than 200 merchants in late June 2011 But up to now, it has failed to give merchants a reasonable solution to the above three forms, which is the most commonly used attitude of many home furnishing enterprises in the face of public relations crisis The public relations crisis attitude of enterprises is not a performance, but a sincere attitude This attitude should come from the belief value, management system and quick response mechanism of enterprises For example, the rush of time for Da Vinci furniture may be one of the reasons for its low emergency response capability After the storm, Leonardo da Vinci issued a statement on the official website: he will respond to CCTV reports and public doubts at the conference This is a positive side, but the press conference turned into a farce Obviously, it has an unshirkable responsibility for Da Vinci's unafraid attitude towards the public Crisis PR also has successful cases, such as the recently fired PS event of Sichuan Huili cadres, Huili County Government and relevant technical personnel apologized in a timely manner, and made the original picture and process of PS public They not only tolerated all kinds of spoof pictures of netizens, but also transferred them, and took the opportunity to publicize the beautiful pictures of Huili County that never had PS Such a level of response has been hailed by netizens as "the most successful public relations case of government crisis in recent years", said Sun Xi, a researcher at the Institute of public communication of Renmin University: "without the black curtain, the crisis can change opportunities; if there is a black curtain, the opportunity may crisis Leonardo da Vinci is a scapegoat for not enough, as Sanlu is Looking at Chinese brands, wearing foreign sheepskin in China's gold diggers to all fields, Da Vinci is just the tip of the iceberg Here, the author is not to blame Da Vinci, but through Da Vinci's "breaking the egg" storm, to the domestic false foreign brand enterprises to remind: integrity management, quality first I believe that Leonardo da Vinci is alive and well, and I'm glad to give this vivid lesson to Chinese enterprises and consumers The successful marketing of coating products in the community tour focuses on four aspects, which make the investment of coating enterprises no longer become the same kind of information The coating enterprises and coating agents in China face many problems How does Master Ali "activate" the art coating market in a short time? 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