Marketing: differentiation is the foundation for the survival of coating enterprises in the era of e-commerce

Core tip: with the development of Internet, more and more coating enterprises join the ranks of e-commerce How to stand out from many e-commerce has become a difficult problem for coating enterprises There is no doubt that in the era of big data, the development of e-commerce of coating enterprises is an inevitable trend, which will make the competition among enterprises more transparent, fair and market-oriented, and at the same time, it will intensify the competition of homogeneity, and the development of differentiation will be the fundamental for enterprises to survive in the era of e-commerce Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: with the development of the Internet, more and more coating enterprises join the ranks of e-commerce How to stand out from many e-commerce has become a difficult problem for coating enterprises There is no doubt that in the era of big data, the development of e-commerce of coating enterprises is an inevitable trend, which will make the competition among enterprises more transparent, fair and market-oriented, and at the same time, it will intensify the competition of homogeneity, and the development of differentiation will be the fundamental for enterprises to survive in the era of e-commerce Differentiation is the fundamental product positioning for coating enterprises to survive in the era of e-commerce Under the catalysis and acceleration of e-commerce platform, homogeneous products will break through the regional restrictions and enter the same arena competition The procurement of coating enterprises will also put the long-term stable quality, supply and cost performance of upstream products in the first place, and the competition will be more intense Differentiated products face fewer competitors, which will reduce the sensitivity of enterprise customers to product prices Therefore, product differentiation competition on the same quality platform will be the key to the development of e-commerce enterprises Paint enterprises should strive to improve their innovation ability to cope with more fierce homogeneous competition The positioning of enterprises should be differentiated As the differentiation of enterprises directly affects the development of e-commerce, it becomes more and more important to shape the corporate image Enterprises should create their own differentiated style in the aspects of pre-sales guidance, after-sales service, capital settlement, product packaging, logistics and transportation, so as to guide the transformation and development of enterprises, so as to stand out from the homogeneous e-commerce enterprises The different positioning of coating enterprises can not only make the old customers more stable, but also develop many new customers, so that the products of chemical enterprises are more concerned Differentiation of brand premium E-commerce makes the price of homogeneous coating products more reasonable Fierce market competition makes the era of profiteering gone forever Most enterprises will have thinner profits and more difficult survival At this point, the enterprise benefits should be more from the differentiated products or the brand premium of differentiated enterprises For example, enterprises with technical barriers can get more benefits from the technology premium Coating enterprises should make full efforts in technology, service or stable product quality, and even change directly from local enterprises or regional enterprises to national enterprises with the help of e-commerce platform, so as to increase their own brand premium ability, so as to obtain greater benefits in the more intense e-commerce competition Differentiation is the characteristic that paint enterprises are different from other enterprises, which makes paint enterprises stand out in the fierce market competition Therefore, differentiation is the fundamental home for paint enterprises to survive in the era of e-commerce It focuses on the news and information of paint, diatom mud, paint paint, paint technology, fire-resistant paint, diatom mud, paint paint, paint technology, Decoration knowledge and effect drawing of fireproof coating,