Marketing: digital marketing in various models of coatings

Core tip: people laugh at the cliche of digital marketing There is no need to discuss it any more However, do you really understand digital marketing? The strategies of digital marketing are like grammar and means like vocabulary Chinese people can overwhelm American students in English grammar and vocabulary quantity, but when writing, it's like staying at the kindergarten level of foreigners Why? Because writing still needs to be done In order to have rich emotions, we need to find out the layout of articles, and understand the reading objects - so does digital marketing! Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Home of coatings: People laugh at the clich é s of digital marketing There is no need to discuss them any more But do you really understand digital marketing? The strategies of digital marketing are like grammar, the means are like vocabulary The Chinese can overwhelm the American students in English grammar and vocabulary quantity, but the writing is just like staying at the kindergarten level of foreigners What's the reason? Because writing needs to be rich Emotion, but also need to find a layout, need to understand the object of reading -- do digital marketing also need to be so! We need to clearly understand that digital marketing in addition to big data, creative content, artificial intelligence , the Internet of things and other relationships are constantly torn and disorderly, and the desire of consumers is the essence that marketers need to understand - what consumers need is either good, fast, many, save, convenient, fun, or can form a connection Province: some people say that in the 21st century, either e-commerce or no business can be done In the future, there will be an industry called "network integration industry", which is the combination of network and tradition In home furnishing enterprises, we know that the profit is inversely proportional to the number of transit (see the figure below) If we ignore the development of e-commerce channels and occupy a high cost consumption position for a long time, we will stagnate one day Therefore, it is very important to learn to adapt to the era of network unification We need to know two things There is still a lot of room for optimization in the digital marketing of e-commerce Imagine how the female host of e-commerce can get high income People will say that her beauty, explanation and maintenance of fans are first-class, and her more direct explanation and vivid expression are like her lover's ability face to Face to face meeting makes people more attractive and memorable, so we should also make good use of the vivid effect of video in the home e-commerce industry For example, we can show the advantages of your brand's home products over other products through display board demonstration and video explanation, or even the vivid demonstration of fall, especially the promotion of smart home products with "special effect", which is indispensable for accurate and humorous display Less Such as the design effect demonstration of cupboard, Honeywell smart home demonstration, interior designer's speech home demonstration, and so on In addition, when the profits of home e-commerce are saved, more attractive discounts can be expected The reporter observes the portal websites of some home stores, and finds that they use the saved cost flow to provide free design services for customers, and pass the design service costs on their own mall, which actually saves a lot of costs for consumers This method is indeed true Can get the support of consumers Comparison between traditional home sales and online sales traditional sales: Sofa Sales price = sofa ex factory price + transportation logistics + agent exhibition hall cost + agent profit + short distance distribution cost + installation cost network marketing: sofa sales price = sofa ex factory price + dealer profit + website cost + website operation cost more: Learning "bombing" and "never too late" key words marketing some people attribute the success or failure of digital marketing to creative play, but“ We have to mention again the principle of "experts watch the door, laymen watch the bustle" Laymen can also know a little about big brands in the household industry, but for small household enterprises, or some OEM want to form a brand, it is very necessary to go well with the traditional "key words" online digital marketing! 1 Be good at using encyclopedia, which is listed as trustworthy and authoritative information by search engines The ranking is very high Moreover, because this is one of the important sources for netizens to draw information objectively, the rational use of "Encyclopedia" will make their own brands or enterprises "become famous" Nowadays, many household brands or products have entered the encyclopedia, so as to increase their own reputation, such as double wood forest diatom mud, stone carving elephant, dege overall household, Maersk, sheepskin lamp Farnsha et al Baidu Encyclopedia, Interactive Encyclopedia, Wikipedia, search encyclopedia, Hexun encyclopedia and other encyclopedias are trusted by netizens, so home furnishing enterprises may as well have a try 2 Forum marketing believes that many potential owners who buy real estate first pay attention to the forum of the real estate (especially the second-hand market), good comments or bad comments It is clear at a glance to see the owners' Forum Simply speaking, to see the forum is like looking at the comments on taobao.com, but the forum comments on events are open interactions and games among major buyers, potential buyers and sellers Today's home furnishing forum is divided into decoration focused, furniture focused, but also a unique forum of well-known home brands, such as Shangpin home furnishing forum We can take a look at the type of Xixi forum composed of tens of thousands of sections - as far as the household building materials industry is concerned, the owner's forum is certainly the most accurate position, but not all communities have their sections, so a very important step before the promotion of Xixi forum is to select which sections, which are hot and which are not The next step after screening is to carry out promotion For those sections that are not hot: you can put up an advertisement first, then maintain them irregularly, delete them and then add them, and use vest to guide them However, other customers who need to see them will trigger them to consult For those hotter sections, don't post and advertise easily, mainly by mixing Xici is similar to QQ group It is a group of sticky netizens who are more active, usually neighbors Emotional marketing is particularly important, and then spend some money to set the top of the forum, which will achieve good results Emotional marketing is certainly not enough It's also very important to occasionally use vest to hype your own brand, but pay attention to the truth of the hype, because it's marketing to the owners of the same community You should know that they are no more familiar with their own community 3 The forwarding speed of "soft Guang" is three or four times faster than "hard Guang", and the interest is much higher than "hard Guang" Soft Wen has a deeper level of analysis, independent perspective and argument, and has a longer survival time, and it is very convenient to use the Internet to spread Nowadays, the propaganda trend of all walks of life is to increase the use of industry media Today's industry media often use the characteristics of paper media and online media, huge online home publicity, in-depth interpretation of offline DM Direct Mail magazines, and online electronic magazines, whose publicity is no less than the mass media Moreover, targeted franchisees often pay attention to these "professional" shopping malls and media Therefore, the home enterprises that want to promote The industry should also make good use of these platforms Fast: to build a digital platform today, the o2o mode of home furnishing is popular, and the effect is good, but at the same time of experience, we need to understand the powerful power of digital technology Home experience can experience the simulation effect through advanced software and display system, such as the original simulation fitting effect The convenience brought by the "digital experience platform" should be skillfully used in the home experience shop, such as soft decoration Consumers can simulate the decoration effect and furniture, floor and wallpaper The decoration effect of building materials in the interior is no longer the idea of putting them in the living room by imagination Now some large-scale stores in China have gradually opened such convenient digital experience For example, the blue view Lijia 72xuan4d home experience Museum first proposed the concept of "virtual home decoration" in the industry a few years ago In addition to the virtual simulation of the PC end, the mobile app client should also be well utilized For example, there is a successful case of home digital marketing of mobile app The app is not only a large-scale portable atlas and website, but also a home furnishing enterprise can inform the app to display its products and design plans Consumers can freely view all kinds of latest home furnishing product information in any place covering the network, and simulate the overall three-dimensional shop in their own home Renderings, and then direct orders, appointment delivery For example, there are "Home 3D design DIY" home design, APP plus code smart home design created by Suning, etc Of course, the alliance app may be a trend in the home furnishing industry The construction of home furnishing app by enterprises or brand alliance related to home furnishing brings professional stage for industry people and the most convenient fast platform for consumers, and is also a better digital marketing mode It is said that the enterprise display app, which integrates display, interaction and sales, will bring a revolutionary new marketing experience to the home furnishing industry Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,