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    Home > Coatings News > Paints and Coatings Market > Marketing: Discussion on gift marketing from the principle of "five may"

    Marketing: Discussion on gift marketing from the principle of "five may"

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: with the coming of the festival, reciprocity has become the most important part of Chinese people before the festival

    However, many people are worried about what to send

    According to Shao Zhufu's observation and investigation for many years, as long as we follow the principle of "five can", we can achieve the goal of making the sender comfortable and the receiver satisfied

    The summary is as follows: A

    what you can send him (her) to know

    This is the traditional concept of gift consumption

    Today, it seems that it still has its existence value

    "If you don't receive gifts at the festival this year, you'll receive platinum." it doesn't matter what you send at this time Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces

    Each ceramic piece has raised characteristics

    Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller

    At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role

    The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1

    Roller coating in extremely harsh working environment 2

    The belt joint is not suitable for fixing with iron buckle; 3

    It is suitable for leather Paint Home News: when the festival comes, reciprocity has become the most important part of the nation before the festival

    However, many people are worried about what to send

    According to Shao Zhufu's observation and investigation for many years, as long as we follow the principle of "five can", we can achieve the goal of making the sender comfortable and the receiver satisfied

    The summary is as follows: A

    what you can send him (her) to know

    This is the traditional concept of gift consumption

    Today, it seems that it still has its existence value

    "If you don't receive the gift this year, you will receive the white gold"

    What you send is not important at this time

    It's important for the recipient to see the advertisement every day and know the product, so it's OK

    Some time ago, I went to hongjitang Ejiao factory as an expert to feel the pulse of its core products, and expressed similar views

    There is no doubt that Dongliu water brand donkey hide gelatin is of excellent quality and has won the Panama gold medal

    However, if its voice is not loud enough, it is difficult for consumers to make a choice if they do not shout or do not shout before the festival and do not know or understand it

    Therefore, it is necessary to put appropriate advertising to fight against popularity

    Marketing Inspiration: a very important principle of gifts is to have popularity, especially the consumption of gifts before the festival

    It is very necessary to vigorously advertise before the festival to improve the popularity

    B

    Give him or her what he or she wants

    For the elderly, it is better to send health-related and powerful products to their health; for women, gifts related to beauty are more popular

    This is human nature, not human will

    As Shao Zhufu said in different marketing classes, "marketing is human nature", as long as you grasp the human weakness of "the old people who are afraid of death, the women who stink, the men who can't, the children who are stupid and not tall", you are basically successful

    Marketing Inspiration: according to the characteristics of human nature, it is necessary to create gifts that are in line with the target group, so as to achieve a clear target

    C

    It's wonderful to send him (her)

    Food safety is a big deal

    Some time ago, a friend who was a sea cucumber came to me and said that his sea cucumber, which had no impurities, added no salt, sugar, plant ash or even cement, was not straight and round, and looked a little ugly on the outside, so he was afraid that it could not be sold

    At that time, I named it "clown ginseng" and consulted Professor Wang saishi, a famous sea cucumber expert

    I learned that this kind of product without any addition was the best health care product that was hard to buy

    I suggest that he organize the story of "clown's participation" into words and spread them out, and make cards and put them in boxes

    I didn't expect that after a small amount of publicity and tentative consumption by consumers in the early stage, due to the wonderful taste, the sales volume has increased greatly, and it can sell more than ten jin by word of mouth every day, and there are repeat customers every day

    Marketing enterprises: gift consumption is not the misread "as long as the package is good", but also fully consider the feelings of the recipient

    After all, packaging is only "art", and the feelings of the product itself is "Tao"

    D

    But he or she can't forget it

    The gift with story can achieve the purpose that the gift is not still in the story, and make the recipient think of it from time to time

    As mentioned above, "clown ginseng" achieves the goal of viral marketing through story and allusion communication

    Similar examples include the story of "dongshuishui" and the TV series "grand mansion gate"

    For this reason, smart businesses should make use of this cleverly, and make products into products with stories, so marketing is easy

    Marketing Inspiration: gifts with stories are not only conducive to communication, but also to memory, which is very conducive to connecting feelings and making the recipient remember

    "Consumer satisfaction is not as good as consumer memory" is one of the most important 21 marketing planning items of Shao Zhufu

    E

    You can send him (her) a word

    Similar to the rose moon cake being hyped in the market at present, the "sky price chicken", "priceless pig" and "flour milled by stone mill" reported by the media, as well as Laiwu Black Pork similar to "98 yuan a Jin", etc., through people's attention and association to the words "98 yuan a Jin", "sky price", "stone mill" and "Rose Rose" to achieve the goal of marketing success

    Of course, this "word" must be positive

    For example, the topic about the price of hairy crabs in Yangcheng Lake on the Internet recently may have a negative impact on the gift delivery of hairy crabs in Yangcheng Lake

    Marketing Inspiration: using hot topics skillfully can achieve the goal of "four or two thousand catties", which is in line with the theory of potential marketing in marketing

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