Marketing: do you create three major difficulties in the operation of paint stores?

Core tip: with the sales situation of the coating industry increasing year by year, the operation of the coating monopoly shop has become an ideal entrepreneurial project But throughout the paint market, some stores are in hot business, and some stores are unable to make ends meet So, what are the reasons for the difficulties in the operation of paint stores? Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings news: with the increasing sales situation of the coatings industry year by year, the operation of the coatings monopoly shop has become an ideal entrepreneurial project But throughout the paint market, some stores are in hot business, and some stores are unable to make ends meet Then, what are the reasons for the difficulties in the operation of the paint monopoly store? The product content is not rich enough now, and the paint product styles are various However, the coating enterprises in the second and third tier markets are basically small and medium-sized enterprises, and neither the capital strength nor the R & D ability can realize the diversification of product lines Therefore, single product line is a common problem of enterprises Although in order to support the franchise stores, many enterprises started the idea of OEM, on the one hand, it is difficult to guarantee the product quality, on the other hand, there is no advantage in price The most important thing is that after-sales service is not guaranteed Once the paint products have problems, it is very troublesome to exchange The influence of a single brand is not enough in the coating industry There are too few enterprises like Libang and Dulux that can have a certain position in the minds of consumers Exclusive stores pay attention to the appeal of the brand Only the brands that can occupy a place in the market and have a good reputation can build a potential marketing system of exclusive stores At present, the number of specialty stores in various regions is amazing, but consumers are more and more rational, they lack trust in some small paint brands or nameless brand specialty stores Coating products with low added value and small profit can only provide rich profit for products with high added value, and the competitiveness of brand products can be more lasting On the one hand, high value-added products can provide franchised stores with better profits to increase the stability and durability of cooperation; on the other hand, high value-added products can provide brand companies with more resources to maintain or enhance their brand image to distinguish them from general commodities However, due to the low technology content of many coating products, and the serious lack of brand awareness and reputation, there is no brand added value at all, dealers can not sell at a high price In a word, there will be various difficulties in the operation of paint monopoly stores, but as long as the enterprises and dealers realize the above problems and make improvements, they will certainly be able to turn the corner Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,