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    Home > Coatings News > Paints and Coatings Market > Marketing: do you know how to write love letters?

    Marketing: do you know how to write love letters?

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: I believe that love letters are not strange to anyone In fact, love letters should be written with the intention of promoting soft articles And now the society needs packaging, and the packaged products will be easier to launch Packaging is a comprehensive subject, involving physics, chemistry, biology, psychology and so on Here we only talk about the packaging methods that Internet practitioners will use The common point is how to use the Internet to launch themselves The coating industry is no exception Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: I believe that love letters are not strange to anyone, but in fact, love letters should be written with the promotion of soft articles, all with the heart And now the society needs packaging, and the packaged products will be easier to launch Packaging is a comprehensive subject, involving physics, chemistry, biology, psychology and so on Here we only talk about the packaging methods that Internet practitioners will use The common point is how to use the Internet to launch themselves The coating industry is no exception Step one: a woman is the one who pleases herself Our basic purpose of packaging is also to please our users Before users use the products, they can know that our products can meet their needs through packaging So the key of the first step is to find out the needs of users When the problem comes, the real needs of users will not be written on their faces Can we get it through two forms we often use, i.e communication with users or questionnaire? Luo Pang told two jokes before He said that beside the school, the old man opened a hotel there Business is good Every night, there are pairs of students Go to open a room in pairs The old man has a little spirit of service He will ask the students, what do you think of the environment? What do you do when you open a room The students will answer that the environment is good We open a room to study in the evening In order to better meet the needs of the students, the old man transformed the bed and bathroom into a desk, and then closed down There's also a home appliance According to the content providers, they made a questionnaire to investigate what the users would like Later, statistics showed that most of the users checked the National Geographic, social documentary and focus interview, which are educational knowledge programs The editors and directors felt that their quality was really high Then they made great efforts to lose to the competition of focusing on entertainment, variety show and film Hands Through these two examples, we can see that the user's needs are sometimes untrustworthy or even deliberately misleading When asked about pornographic websites, many men will say they haven't visited them What is that But according to the statistics of Internet data, the traffic of pornographic websites far exceeds that of Taobao and Alibaba, which shows that most men are not idle when women go shopping on Taobao Therefore, the user communication and the demand reference obtained by the questionnaire are greatly reduced, especially when the questions asked involve the user's tendency, hobby and image, the result of the survey will always be the person the user wants to be or want to be public In response to this situation, I give the solution: P & g once said, don't treat users as idiots, but don't forget that they are idiots, and there is a famous saying in the west, if the public vote, cars will never be produced, they will only want a faster and more comfortable carriage So if you have a vision of the industry, you can completely ignore the needs of users, because users are short-sighted and lack of energy, they have no time and no mood to manage your products, but when you can take out something bright and blind, they are even willing to take out some organs of the body, such as kidney, to support you, just like the apple machine detonates the crowd However, this method has high requirements for enterprises If there is no such disruptive innovation, there is a second ordinary way to go Look at the data What do you mean, let me give you another example: why can baidu become an advertising overlord over CCTV? A lot of people said: large number of users, strong technology, included many web pages I think the most essential reason why baidu can become an advertising overlord is that it corresponds to the most real needs of users How to understand? In the past, users had some diseases, so they needed to find a wire pole secretly After they were sure that there was no one around, they dared to memorize several telephone numbers by brain shorthand Now they just need to sit on their own computers Next, while his wife is away, typing a few words to solve the problem This demand is so real that the moved men's hospital is full of tears, so a hot key word is to click hundreds of hospitals to pay a lot of money Using data is also a way for many Internet thinking enterprises to easily defeat traditional enterprises Internet companies can get a lot of user behavior data in a time that traditional industries can't imagine Internet companies don't believe in the user's mouth and choose to see more data and see the user's real choice Therefore, Internet companies can meet their needs more accurately in a fast iterative way The real needs of users From the Internet data platform and installed statistical plug-ins, we can easily obtain user behavior data Only by making clear the real needs of users can we ensure that our copywriting package speaks to users' hearts The second step is to know our own products In this step, I divide it into two directions: one is to understand cognitive products metaphysically, the other is to understand cognitive products metaphysically What is Metaphysics? Metaphysics is the way of doing things, that is, virtual things You tell me about practicality, I tell you about dreams; you tell me about function, I tell you about art; you tell me about price, I tell you about meaning It's also very common in copywriting For many big brands or those highly praised advertisements, we don't see eight hearts and eight arrows As long as we jump home at the price of 998, we see a group of scenes about running, dreams, life, sunrise and so on When we see a little feeling, suddenly we come to the following sentence: change the world or just do it again The metaphysical cognitive product is to find out the place that the product can be related to that can resonate or vibrate the mind of users Then what is shape and down? Shape and down is called a tool, which is a real thing This is relatively simple to understand, that is, it can be seen or experienced But here we should pay attention to that it is not for you to see and experience, but for you to see and experience from the perspective of users In the first step, we get the real needs of users, so now we must explore what products can meet the real needs of users at the level of form Come on The key of this level is to think from the perspective of users and try to figure out our users through the user data requirements we got in the first step Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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