Marketing: do you really "experience" the paint sales experience store?

Core tip: after more than 30 years of development, the coating industry has changed from the ordinary sales mode - husband and wife shop to the exclusive shop From the perspective of decoration and layout, it seems that the shop is more professional and the products are more up-to-date However, this reform of terminal retail can only improve the entering rate of consumers After entering the store, the shopping guide simply introduces the products in the same way: "our products have zero VOC, no formaldehyde, environmental protection, etc." Consumers don't buy because they don't understand it, and they don't believe it Because most consumers are the first time to decorate, Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of paint news: after more than 30 years of development, the paint industry has transformed from the ordinary sales mode - husband and wife shop to the exclusive shop From the perspective of decoration and layout, it seems that the shop is more professional and the products are more up-to-date However, the reform of terminal retail can only improve the entering rate of consumers After entering the store, the shopping guide simply introduces the products in the same way: "our products have zero VOC, no formaldehyde, environmental protection, etc." Consumers don't buy because they don't understand it, and they don't believe it Because most consumers are the first time to decorate, so they can't raise any questions except how much money And zero VOC is a simple introduction First, consumers don't know what VOC is and what is the harm of VOC Second, consumers don't believe your words through the stimulation of various senses Around 2010, more and more enterprises put forward concept marketing, led by Dulux, cabaret, etc., and established experience stores It is different from the general specialty store The experience store has an experience area of living room, bedroom and children's room, which creates a shopping environment for home furnishings Both the color and furniture collocation are bright Let owners more intuitive can be associated with their own house after decoration The most representative of experiential marketing is apple The reason why they are so popular in China is because of the unique marketing concept of Apple CEO Steve jobs He believes that "emotional economy" will replace "rational economy" The traditional business model thinks that people are rational consumption, but at present, foreign statistical analysis shows that: 28% of the customers are planned purchase, that is, they have made up their mind before purchase; 72% of the customers are random purchase, that is, they are influenced by the on-site environment and shopping guide So customers are easy to be stimulated by the outside world and impulsive consumption, which is called "emotional economy" Therefore, apple is to seize the consumer psychology, founded the apple experience store It is this avant-garde marketing mode that makes Apple quickly occupy the Chinese market There are countless Apple fans in China now The apple experience store on Nanjing East Road in Shanghai is full of people every day Apple Mobile has become a symbol of taste and identity Why the same experience store, apple can make people impulsive consumption and the experience store in the paint industry, but can't let consumers feel the feeling of making customers trust products? Most of the paint shops are mainly visual impact, but the essence of Apple experience shop is not decoration luxury, but to let customers participate The essence of experience store is that customers can continuously stimulate consumers' senses and emotions by means of watching, listening, using and participating, trigger consumers' thinking and association, and continuously transfer the benefits of brands or products through consumption experience, so as to facilitate purchase I have been thinking about what is missing from the paint experience store? Until one day, I went to an experience hall called "Dongshun health gas station", which made me feel amazing The store is not very big, only about 50 square meters There is an enterprise exhibition area inside, and other layouts are traditional shelves But they have a special area, the experimental area There are large and small experimental equipment in it, which really attracts people's attention, but also arouses my curiosity After a brief talk with me, the shopping guide recommended their company's product, "lotus leaf clear aldehyde interior wall emulsion paint", which is a high-end product in their store The shopping guide patiently explained to me that the lotus leaf effect was adopted in its layer Its anti contamination effect is excellent There is the effect of purifying formaldehyde, which is to remove harmful gases in the room Therefore, it is especially suitable for the decoration of wedding houses, which is safer and more environmentally friendly After that, she took out a display board and said to me, this display board is painted with this product She touched her finger with some water and bounced it on the display board, saying, "look, the water won't go in." Although I didn't see her effect of purifying aldehyde, this experiment made me believe in the authenticity of his product explanation Walking to the experience area, I saw bottles and cans I asked her, what is this? She opened a bottle and said, "smell it It's our company's glue." It has no taste, safe and environmental protection Finish saying, open another bottle, this is another company's, it contains a lot of formaldehyde, so it has a pungent smell I smell it I believe in the environmental protection performance of his products There is also a large device in the experience area I asked curiously, what is this? The guide explained to me that this is the test of external thermal insulation coating It shows me the temperature display above It's all 20 degrees Turn on the bulb, heat it for a while, and the temperature of the heat insulation coating is obviously lower than that of the uncoated one Although most of the owners may not have the purchase demand, I have to say that through this test, I really look up to their company and feel that every product of their company is trustworthy They don't only have these tests in their store, they basically have tests for their distinctive products This is the real experience store What makes customers experience is high-quality products, products that make customers feel relieved to choose, as well as the corporate culture that has not been written out, "people's assured health gas station" is chatting with the same industry, often talking about how some small and medium-sized enterprises compete with Nippon Dulux at this stage? Smash the ad? It's impossible How to make people believe that only the shopping guides say that their products are environmentally friendly? It's better to be a differentiated "experience store" to make the owner happy and come back with product satisfaction Key words: coating enterprise, coating product, Gansu Coating Industry Association issued the industry standard convention In the first quarter of 2013, Shanghai coating production statistical analysis of the same kind of information Lessons from the bankruptcy and liquidation of the coating enterprise of Biao Can the advantages of new coating be better than that of traditional coating? The process of green coating accelerates the suffering of C9 petroleum resin market In 2015, the training meeting of national professional qualification appraisers for construction coating industry was held in three stages of network marketing development of coating enterprises The training meeting of qualification appraisal for construction coating industry was held in 2015 The list of people in Australia was opened More than ten thousand coatings were attracted to settle down on Baidu map A group of Guangzhou Coating Association visited the 2015 European coatings exhibition in Germany Two local standards of coatings industry in Guangdong Province have been approved by the expert group Home furnishing waterproof is not only the bathroom waterproof, but also the simple coating house It focuses on the news and coating of coating, diatom mud, paint coating, coating technology, coating technology, fire-resistant coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire-resistant coating,