Marketing: don't let "ask for salary" and "ask for debt" become the key point of coating industry

Core tip: Recently, Hu Dawei, director of Sales Department of SOHO China Shanghai Branch, announced on his microblog that SOHO China has defaulted on employees' wages After the pan coin incident, SOHO China was pushed to the forefront of the wave Although SOHO official did not give a final conclusion on the dispute, but the annual pass, "pay" and "debt" become the most headache for enterprises Recently, a person in charge of marketing department of a famous paint brand working in Shanghai complained on Weibo: on the way to work in the morning, he answered 8 calls, no Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint Home News: Recently, Hu Dawei, director of Sales Department of SOHO China Shanghai Branch, released a micro blog that SOHO China defaulted on employees' wages After the pan coin incident, SOHO China was pushed to the forefront of the wave Although SOHO official did not give a final conclusion on the dispute, but the annual pass, "pay" and "debt" become the most headache for enterprises Recently, a person in charge of marketing department of a famous paint brand working in Shanghai complained on his microblog: on the way to work in the morning, he answered 8 calls, either the worker asked for salary or the supplier asked for debt It can be seen that "asking for salary" and "collecting debt" are also the topics most concerned by the coating industry at the end of the year With regard to "asking for salary", Huicong paint net recently paid attention to and followed up the case that Qingdao COSCO Huili dry powder paint Co., Ltd defaulted on the wages of migrant workers It has attracted wide attention in the industry Nth = "12" W: St = "on" year = "2012" > on December 9, 14 migrant workers gathered at the gate of Qingdao COSCO Huili dry powder coating Co., Ltd with pay slogan, asking for hard-earned wages failed, and Nth = "12" W: St = "on" year = "2012" > December 6 Two events before and after six migrant workers from Hubei Province climbed to the top of the 9th building in Jimo City to ask for salary have pushed the project contractor and COSCO Huili to the focus of public opinion In order to know the latest situation, Huicong paint network reporter found the phone number of the migrant workers involved, to understand the beginning and end of the event: on the one hand, these migrant workers were in arrears of 110000 wages by COSCO Huili, on the other hand, COSCO Huili was confirmed to lack of certificates to take photos and the right to contract the project The difficulty of migrant workers' asking for salary has already gone beyond the scope of general economic disputes, and has become the shame of our so-called civilized society For the coating industry, in the "cold winter" of the real estate market under the macro-control policy, some coating enterprises, for their own safety and interests, through some improper means to intercept funds, arrears have also become the stain of our coating "big country" Before that, some research institutions put forward the proposition of "bankruptcy tide" of small and medium-sized enterprises in China's manufacturing industry due to the rupture of capital chain Huicong paint network has also paid attention to the phenomenon of tight capital chain in the paint industry in the second half of the year Although the paint industry has always hoped to achieve rapid circulation like "fast-moving products", the long production, sales, dangerous chemicals logistics and consumption cycle determine that the paint industry will never be able to match the "fast-moving products" On the other hand, in order to maintain the normal capital flow and production management in the coating industry, not every large number of raw material purchase orders can achieve the full cash delivery Some raw material suppliers also think that a certain amount of "debt" is also a potential rule of trade, but the premise is that the coating enterprise has a good reputation and can guarantee that it can pay off at the end of the year At the beginning of this month, a well-known domestic paint company in Fujian revealed that it was ready to go public After the public offering of a shares accepted the guidance announcement, it triggered a lot of speculation in the industry Some people doubt that the enterprise may be short of cash and need to earn money urgently; some people also put forward the reason that the raw material supplier of the enterprise dare not supply or limited supply to speculate that the coating enterprise may have financial problems No matter how the industry speculates, the significance of a domestic paint brand is extremely significant, which is also an important direction for many paint enterprises But the discussion of the brand's listing focuses on one hot spot: the capital chain involved in the production and sales of the enterprise This is the end of the year, and we all need to pay attention to a problem: is the capital chain linked to your production and sales stable? In particular, can your cash flow respond normally? After all, for coating enterprises, the year-end benefits of employees, payables to suppliers, and production arrangements for the next year all need cash Otherwise, a little careless "pay" and "debt" will become the most headache for enterprises Previously, the event of "Lingtong coating company" caused by the break of capital chain and the running of the boss was not the end of the coating industry Of course, we always have positive hope for the development of Chinese coatings There is an optimistic analysis: Despite the further reduction of China's exports, China's coating industry has been driven by domestic demand, with limited impact But another statistical data shows that: some downstream application industries of paint, such as furniture exports, will be reduced, and the impact on furniture and paint will be reflected at the end of the year; at the same time, the property market is sluggish, and the volume of new and second-hand housing transactions will decline, leading to further cooling of architectural paint Before that, the "golden nine silver ten" which was once favored by the coating industry in the peak sales season was completely reduced to "copper nine iron ten", which further hit the confidence of the coating market The lag effect caused by the reduction of downstream demand has exploded at the end of this year This is why "asking for salary" and "collecting debt" can quickly become the most concerned topic in the coating industry At the end of the year, coating enterprises pay a large amount of raw material purchase fees and other accounts payable and due debts, as well as Dunning sales funds At present, it is certain that the turnover of coatings market in some regions will shrink sharply before the end of the year If the coating enterprises fail to achieve the expected sales target and the payment is hopeless, the salary of employees, the payment of various payments of upstream and downstream industrial chain suppliers and distributors will become a major problem This problem is actually a reflection of the transformation trend of China's coating industry For the coating enterprises in 2012, in addition to avoiding homogeneous competition in the market, the use of new technology, development of new products, and occupation of new markets will all be system issues that should be comprehensively considered at the end of the year Thinking about the future development of coating enterprises under the industrial chain mode enlightenment of McDonald's McCafe mode on the storefront of building materials industry similar information of coating enterprises worthy of reference -- Sam's member store mode; coating after-sales service is extreme, and consumers or "buy" and love deeply; how small and medium-sized coating enterprises make use of Spring Festival holiday consumption; o2o or coating e-commerce is another pit Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,