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    Home > Coatings News > Paints and Coatings Market > Marketing: Double 11 coating enterprise strength vs. peak, who will be the winner

    Marketing: Double 11 coating enterprise strength vs. peak, who will be the winner

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: it is understood that in the early morning of the double 11, the opening 12:28 of Alibaba's double 11 shopping carnival, the trading volume reached 10 billion yuan

    There are 181 countries and regions

    In seven years, "double 11" changed from a singles day to a national carnival

    In this feast, hundreds of millions of consumers are heartily "chopping their hands"

    This is full of temptation for both businesses and brand businesses

    With the arrival of "double 11", the previous "Pingjing campaign & rdq" Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd

    has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system

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    Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development

    We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint Home News: it is understood that in the early morning of the double 11, Alibaba's double 11 shopping Carnival opened 12 minutes and 28 seconds, and the trading volume reached 10 billion yuan

    There are 181 countries and regions

    In seven years, "double 11" changed from a singles day to a national carnival

    In this feast, hundreds of millions of consumers are heartily "chopping their hands"

    This is full of temptation for both businesses and brand businesses

    With the arrival of "double 11", the previous "Pingjing campaign" or "cat and dog war", all the noise came to an end

    The paint industry has also set a new marketing record

    It is reported that the trading volume of Chenyang water paint in one hour has exceeded 5 million, ranking first in the paint sales

    Another national paint industry represents three trees, and the trading volume in half a day has exceeded 10 million, and the trading volume of many other paint enterprises is also soaring

    Cao Lei, director of China e-commerce research center, said that in the "double 11" competition of the platform, the injured businesses are "Chinese manufacturers have 10% of the profits at most, but the promotion means of the platform is 50% off

    In the case of low price sales, the real half price is not realistic"

    Some tmall businesses said that they should not only play games with the platform in the promotion, but also try to ensure their own interests through various means, but they would not like to see the platform out of the stalemate

    It is said that the three squirrels of the snack giant were shocked when Jingdong suddenly closed down due to the problem of standing in line

    It is understood that three squirrels have accumulated 290000 fans since they opened in 2012

    Finally, it was restored under the coordination of both parties

    According to the person in charge of the above-mentioned businesses, "double 11" and other promotions have been a century long problem for businesses

    "Large scale investment does not necessarily return rich returns

    On the premise of paying huge advertising expenses, businesses do not make money at last, only get some new customers, and if they do not participate, they are afraid to be surpassed by competitors."

    Wu Xiaobo, a well-known financial writer, recently published an article entitled "do we really need" double 11 "? 》As mentioned in the article, more and more businesses are passively involved in the "double 11" promotion, which is tasteless and costly

    They are afraid of offending the platform or being taken advantage of by rivals

    In the view of the industry, "double 11" seems to be a high-speed train, and all parties on the train have been riding a tiger

    Is the coating enterprise also facing the problem of team and selection? In the face of platform choice, Tu Qi really can't afford to hurt

    Consumers are rational to deal with a wide range of online promotion products of "double 11" and various price concessions are dazzling

    They may buy a lot of non necessities by mistake

    Consumers can make a shopping list in advance and pay attention to the sales price for a period of time to avoid being deceived by the false discount behavior of the seller who first raises the price and then discounts

    For coating industry products, it is more necessary to choose carefully

    It is suggested that consumers should tailor their own coating products according to their own needs

    And coating products belong to chemical products, once the package is opened without quality problems, it will not provide return service, so consumers need to be more cautious and rational when shopping

    Warm tip: according to the Interim Provisions on the management of centralized promotion of online goods and services, which was implemented on October 1 this year, the "deposit" collected by businesses in advance can be refunded; if it is "deposit", once consumers regret, the "deposit" will not be refunded

    One word difference, consumers must polish their eyes

    In addition, in the "double 11" promotion, merchants often present many coupons and red envelopes of different denominations based on the super low price of the products

    In addition to getting coupons in advance before shopping and participating in activities to grab red envelopes, it is more important for consumers to understand the usage rules of these coupons and packages

    If there is any doubt, they must communicate with the seller in time to avoid disputes in the future

    Key words: paint enterprises, paint industry, paint merchants, paint marketing, founding a nation, double 11 price is higher than usual, experts say or suspected of price fraud tmall one hour, Chenyang water paint won the first class of paint information

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