Marketing: Double 11 coating enterprise strength vs. peak, who will be the winner

Core tip: it is understood that in the early morning of the double 11, the opening 12:28 of Alibaba's double 11 shopping carnival, the trading volume reached 10 billion yuan There are 181 countries and regions In seven years, "double 11" changed from a singles day to a national carnival In this feast, hundreds of millions of consumers are heartily "chopping their hands" This is full of temptation for both businesses and brand businesses With the arrival of "double 11", the previous "Pingjing campaign & rdq" Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint Home News: it is understood that in the early morning of the double 11, Alibaba's double 11 shopping Carnival opened 12 minutes and 28 seconds, and the trading volume reached 10 billion yuan There are 181 countries and regions In seven years, "double 11" changed from a singles day to a national carnival In this feast, hundreds of millions of consumers are heartily "chopping their hands" This is full of temptation for both businesses and brand businesses With the arrival of "double 11", the previous "Pingjing campaign" or "cat and dog war", all the noise came to an end The paint industry has also set a new marketing record It is reported that the trading volume of Chenyang water paint in one hour has exceeded 5 million, ranking first in the paint sales Another national paint industry represents three trees, and the trading volume in half a day has exceeded 10 million, and the trading volume of many other paint enterprises is also soaring Cao Lei, director of China e-commerce research center, said that in the "double 11" competition of the platform, the injured businesses are "Chinese manufacturers have 10% of the profits at most, but the promotion means of the platform is 50% off In the case of low price sales, the real half price is not realistic" Some tmall businesses said that they should not only play games with the platform in the promotion, but also try to ensure their own interests through various means, but they would not like to see the platform out of the stalemate It is said that the three squirrels of the snack giant were shocked when Jingdong suddenly closed down due to the problem of standing in line It is understood that three squirrels have accumulated 290000 fans since they opened in 2012 Finally, it was restored under the coordination of both parties According to the person in charge of the above-mentioned businesses, "double 11" and other promotions have been a century long problem for businesses "Large scale investment does not necessarily return rich returns On the premise of paying huge advertising expenses, businesses do not make money at last, only get some new customers, and if they do not participate, they are afraid to be surpassed by competitors." Wu Xiaobo, a well-known financial writer, recently published an article entitled "do we really need" double 11 "? 》As mentioned in the article, more and more businesses are passively involved in the "double 11" promotion, which is tasteless and costly They are afraid of offending the platform or being taken advantage of by rivals In the view of the industry, "double 11" seems to be a high-speed train, and all parties on the train have been riding a tiger Is the coating enterprise also facing the problem of team and selection? In the face of platform choice, Tu Qi really can't afford to hurt Consumers are rational to deal with a wide range of online promotion products of "double 11" and various price concessions are dazzling They may buy a lot of non necessities by mistake Consumers can make a shopping list in advance and pay attention to the sales price for a period of time to avoid being deceived by the false discount behavior of the seller who first raises the price and then discounts For coating industry products, it is more necessary to choose carefully It is suggested that consumers should tailor their own coating products according to their own needs And coating products belong to chemical products, once the package is opened without quality problems, it will not provide return service, so consumers need to be more cautious and rational when shopping Warm tip: according to the Interim Provisions on the management of centralized promotion of online goods and services, which was implemented on October 1 this year, the "deposit" collected by businesses in advance can be refunded; if it is "deposit", once consumers regret, the "deposit" will not be refunded One word difference, consumers must polish their eyes In addition, in the "double 11" promotion, merchants often present many coupons and red envelopes of different denominations based on the super low price of the products In addition to getting coupons in advance before shopping and participating in activities to grab red envelopes, it is more important for consumers to understand the usage rules of these coupons and packages If there is any doubt, they must communicate with the seller in time to avoid disputes in the future Key words: paint enterprises, paint industry, paint merchants, paint marketing, founding a nation, double 11 price is higher than usual, experts say or suspected of price fraud tmall one hour, Chenyang water paint won the first class of paint information Guangdong Zhulong paint was ordered to stop production by Jiangmen Environmental Protection Bureau, and fined 100000 yuan Although winter is cold, Guangdong cherry paint is always warm as spring Super clean wall paint Wall guards also look at Apple Jianneng paint Is the powder paint good? 7 advantages see through the new paint Congratulations on the scientific and technological achievements of "American color reflective thermal insulation paint for particle separation buildings" Three ministries and commissions issued new policies Who will suffer in the future paint industry? Many chemical paint factories in Hetang Town, Pengjiang district, Jiangmen have serious waste gas pollution Hebei national brand "goldfish" paint will celebrate its 60th birthday RPM of the United States announced the acquisition of SPS paint company of the Netherlands Asia has become the largest paint market in the world, with a total market of 68 billion US dollars It is specialized in coating, diatom mud, paint coating and coating technology, News and information of fire retardant coating, coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,