Marketing: double line operation channels open up a new vision of paint marketing

Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: "those who have access to channels have access to the world" is the experience of coating industry marketing So how to develop and maintain their own sales channels is the current marketing problem faced by coating enterprises In recent years, with the saturation of the first-line and second-line coatings market and the shrinking of market space, it has become another way to lay sales channels for the current powerful coating manufacturers Paint sales stores, there are direct stores and dealer stores, different stores have advantages and disadvantages Direct stores are easier to control and can convey the wishes from the headquarters to consumers most quickly; distribution and agent recruitment are easier to generate a large-scale brand momentum of joint operation at a low cost Therefore, the coating market of the third and fourth line is generally run by agents and dealers From the perspective of business model, Direct stores and dealer stores are parallel, which is also a comprehensive development method The company has already discussed and implemented the two door store model for the first, second and third fourth line markets In addition, coating sales are divided into offline sales and online sales Offline sales can face consumers directly and obtain first-line information, but after all, the scope of contact with consumers is limited Online sales has the advantages of low cost, high efficiency and less restrictions The combination of the two will certainly inject a stream of living water into the paint market Whether it is the choice of the type of paint sales outlets, or the online and offline sales of paint, the implementation of two-line channel operation, it can be said that the trend of the future development of paint business can bring different surprises to paint manufacturers and end consumers Key words: Coatings marketing coatings industry coatings market coatings enterprise new environmental protection coatings research and development urgent 2013 construction coatings industry annual meeting will be held in the same kind of information, safety greater than days, responsibility more than mountains! Bards group Zhongshan plant area consumption, communication, sharing and win-win -- Sofia home visiting Dongguan Dabao chemical industry, coating marketing: who has U-shaped consumption achieved in the coating industry? • these companies are all "potential", which company or "location"? Passion in July, bads marketer performed in the green mountains and clear waters, such as: Master Ali paint in Qingdao, Shandong Province joined us: women don't allow men to use small paint for big purposes, decoration and home furnishings are so simple (I) • analyze the market demand of paint industry from the policy • Mr Ye, paint franchisor of Yunnan Ali Division: be refined, specialized, strong and big [viewpoint] Why is the business of paint dealers not strong? Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,