Marketing: drawing lessons from coating enterprises: revealing the gene of long-term best-selling products

Core tip: only when the products produced by the enterprise sell well for a long time, can the foundation industry last forever Therefore, the bosses always dream of selling the products for a long time, but they often can't find the gene of the products that sell well for a long time So let's discuss how to ensure the long-term best-selling of products This paper attempts to analyze it from a new perspective Always put the interests of consumers in the first place Customers are always the right God That is to say, the interests of consumers should always be put in the first place This is the first link of long-term best-selling products For any product, as long as the consumer doesn't pay, it's nothing Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Home of coatings news: only when the products produced by the enterprise sell well for a long time, can the base industry be kept forever Therefore, the bosses always dream of selling the products for a long time, but they often can't find the gene that the products sell well for a long time So let's discuss how to ensure the long-term best-selling of products This paper attempts to analyze it from a new perspective Always put the interests of consumers in the first place Customers are always the right God That is to say, the interests of consumers should always be put in the first place This is the first link of long-term best-selling products For any product, as long as consumers don't pay, it's nothing To make consumers pay smoothly, we should first consider the interests of consumers, especially the core interests When enterprises develop and produce products, they should consider whether consumers need it or not? Where are consumers' needs? What do consumers care about most? What do consumers hate most? How do consumers need enterprises to do it? As enterprises, they must study consumer psychology around the interests of consumers, learn to think in a different way, and look at products and analyze markets from the standpoint of consumers In order to protect the interests of consumers, first of all, we should put our mind in order and have a correct thought as a guide That is, the products produced by enterprises should be able to bear their conscience, consumers, market tests, product standards, laws, policies and other mandatory requirements for products This is what enterprises must do, but this is only the minimum requirement Enterprises only have to rise to the moral level To guide and restrict the production of products is the highest standard, which is self-discipline and self-consciousness, so as to easily produce marketable and marketable products in line with the interests of consumers; secondly, products should meet the actual and potential needs of consumers, with higher quality, practical functions, security, so that consumers can safely use or eat them; The third product price should be reasonable, while the enterprise and dealers are profitable, let the consumers get benefits, realize the win-win situation of the enterprise dealers and consumers, truly reflect the value of the product, and truly make the consumers feel the value for money and the value for money; the fourth marketing fromemkt.com.cn should be in the consumers' heart, so that the consumers are easy to accept the product and willing to accept the product; Fourth, we should always do a good job in service No matter the basic service of marketing or the life-long service of products, we should do a good job from the beginning to the end Only by ensuring the interests of consumers forever, can enterprises realize the long-term best-selling of products It is the root of the product and the first choice factor for consumers to choose the product to combine the quality product brand perfectly Any enterprise that wants to do something should take the product quality as the top priority of the enterprise It can't be relaxed at any time, but it should always be unremitting It is not formalism that we should always pay attention to the quality problem It is the realistic requirement of consumers and the situation of market competition Therefore, we must pay attention to the effect If we want to do well in quality, we must have a quality management organization to be absolutely responsible for quality problems, advanced production equipment and monitoring equipment to guarantee, a set of quality management system to manage, and more importantly, the quality awareness of all staff, so as to comprehensively improve the quality management level It is true that as a long-term best-selling product, it is not only qualified products, but also high-quality products that are higher than the quality level of the same industry, which is a common sense problem When it comes to product items, there is a lot of knowledge here What kinds of products to produce, what specifications to produce, what weight of products to produce, what kind of packaging to use, etc the combination of these product items can also affect whether the products sell well If you want to do a good combination of product items, you must conduct market research, analysis, subdivision and positioning in a down-to-earth manner No Can be hasty, these specific work done, to do a good product portfolio Brand leads the best-selling of products Brand is the dressing and wearing hat project of enterprises No matter how good a product is, no matter how good it is, no matter how good it is, no matter how good it is, no matter how good it is, no matter how good it is, no matter how good it is, no matter how good it is, no matter how good it is, no matter how good it is, no matter how good it is, no matter how good it is, no matter how good it is, no matter how good it is, no matter how good it is, no matter how good In order to sell well for a long time, the quality, items and brand of enterprise products must be unified and inseparable Strictly speaking, they are indispensable Only when they are perfectly combined, can they achieve the goal of selling well for a long time We often see such a phenomenon that those long-term best-selling products always lead the development of an industry and an industry for a long time They are the pacesetters and trendsetters Other enterprises always follow their lead and follow them That is to say, if any enterprise wants to keep its products selling well for a long time, it must be the first-class position Among the competitors, it must set up the banner of "Laozi is the best in the world" This is not only a real test of the product strength of the enterprise, but also a higher requirement for the enterprise That is, an enterprise must be on the road of product research and development and marketing At any time, we should have goals, pressure, direction and motivation, guard against arrogance and impetuosity, live in peace and worry about danger, never be satisfied, go forward bravely, strive for the first place and keep the first place, so as to create a benchmark, define a direction and always lead the market development, so as to realize the long-term best-selling of products Always adhere to innovation as the first priority enterprise innovation to help enterprise development, enterprise innovation is more conducive to the long-term best-selling products Today's best-selling doesn't mean that it will be best-selling tomorrow Only continuous innovation can keep surpassing, only continuous surpassing can keep the competitive advantage of the enterprise, and only competitive advantage can guarantee the long-term best-selling of products Many times, consumers also have the problem of being fond of the new and tired of the old Even if the sales volume of the enterprise's products is the first in the industry or similar products, it does not necessarily mean that the products sell well for a long time Maybe the industry or this series of products have been out of date to decline as a whole, the market share has been very small, and the market is shrinking as a whole At this time, the enterprise must innovate and use the innovative products Stimulate consumption and maintain strong sales momentum There is also a situation in which competitors in the same industry and newly joined enterprises always try to break the market by innovation and create a best-selling market situation This is like sailing against the current, if they don't advance, they will retreat If they win the market opportunity, they will lay a solid foundation for the long-term best-selling of products If they don't advance, they will lose the market and can't keep the long-term best-selling of products If an enterprise wants to maintain a good situation of long-term best-selling, it must be based on innovation To add, the innovation mentioned here is not only limited to product innovation in a narrow sense, but also contains rich contents, including product innovation, management innovation, marketing innovation, service innovation, etc Managers must bear in mind that, no matter when and under what conditions, in order to achieve long-term best-selling of products, first of all, understand the four genes of long-term best-selling of the above products, as a guide and criterion, to lead the development of enterprises and create brilliant long-term best-selling of enterprise products! Wang Hongdong has worked in private, state-owned and foreign-funded enterprises for more than ten years He has successively held the positions of regional manager, regional manager and sales manager He has good professional ethics, quality and ability, is familiar with marketing management, and is good at team management, marketing innovation, marketing planning, brand building, channel management and marketing promotion , target management, resource integration, cost control, marketing training, etc I like to learn, innovate, challenge, think, be loyal and responsible, can bear the heavy task, dare to dare to do, and have advanced consciousness I'm willing to work with enlightened boss: hand in hand, long-term cooperation, win-win situation in the world! I'm willing to exchange and learn with marketing elites, and make common progress! Marketing skills and Strategies of small and medium-sized coating enterprise brand how to develop domestic brand marketing? 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