Marketing: e-commerce helps paint enterprises to break the situation

Core tip: at the moment when the coating industry is gradually slowing down, if the coating enterprises want to make new progress in the future development, they must make full efforts in products and services After all, products are the basis for the survival of enterprises, and services are the guarantee for the long-term development of enterprises At the same time, in the Internet era, coating enterprises must learn to use the Internet Dongfeng to expand new markets Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: at the moment when the coating industry is gradually slowing down, if the coating enterprises want to make new progress in the future development, they must make full efforts in products and services After all, products are the basis for the survival of enterprises, and services are the guarantee for the long-term development of enterprises At the same time, in the Internet era, coating enterprises must learn to use the Internet Dongfeng to expand new markets E-commerce helps paint enterprises to break the development dilemma According to the relevant investigation report, in 2014, various negative news about the paint industry were exposed one after another, which has nothing to do with the overall market environment: the new normal of economy, the increasing difficulty of operation, the fierce competition in the market, the withdrawal of businesses, the decrease of rents and the increase of costs Under the influence of multiple adverse factors, the paint industry was affected The performance of material enterprises has declined and it is difficult to operate And these market chaos also directly led to the development of coating enterprises into a dilemma Facing the current market environment, many coating enterprises express their hope to develop e-commerce, on the one hand, they can use e-commerce to catch up with the consumption trend of the times, on the other hand, they also hope to alleviate the market competition pressure through e-commerce However, due to the particularity of the industry, there are no particularly successful cases and mature models involved in the field of e-commerce in the coating industry, and most of the first-line brands are still in the exploration stage The development of coating e-commerce needs to seek for new development At present, the biggest problem is how to break through the traditional dealer network and find a new development direction From this point, the transformation of the enterprise is more urgent In this era of surging e-commerce, how to meet the strong desire of consumers is the key point for coating enterprises: that is to be able to catch the Internet Express like other industries, and fully enjoy the "benefits" of direct marketing from manufacturers As we all know, the traditional practice is the dealer mode, that is, manufacturers sell products to dealers, and then advertise them through advertising and promotional activities and other marketing means to attract consumers to come shopping Therefore, paint dealers should also pay attention to absorb new information and develop themselves Take advantage of the advantages of big data and the convenience of e-commerce to achieve efficient development In short, the penetration of e-commerce into the coating industry is speeding up, which will also be the direction of many coating enterprises But enterprises cannot blindly converge because of the trend Only based on the most fundamental thing of enterprise development - products and services, can they truly embrace e-commerce Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,