Marketing: eight rules for paint enterprises to formulate corporate culture

Core tip: to build corporate culture, first of all, it is necessary to make clear what the enterprise relies on to survive and develop in the society, how to attract employees to serve the enterprise, and what the whole enterprise relies on to form a whole and efficient work situation Then answer several core questions: how to look at customers; how to look at employees; how to think about and define competition; how to think about social and environmental responsibilities; how to think about cooperation and competition; how to understand costs and profits, etc The construction of corporate culture can't be accomplished overnight, but it's not mysterious It's to strengthen its replication ability and make it convenient through the collection, sorting, selection and processing of replication factors with information instructions Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: to build corporate culture, first of all, it is necessary to make clear what the enterprise relies on to survive and develop in the society, how to attract employees to serve the enterprise, and what the whole enterprise relies on to form a whole and efficient work situation Then answer several core questions: how to look at customers; how to look at employees; how to think about and define competition; how to think about social and environmental responsibilities; how to think about cooperation and competition; how to understand costs and profits, etc The construction of corporate culture can not be accomplished overnight, but it is not mysterious It is to strengthen the ability of replication by collecting, sorting, selecting and processing the replication factors with information instructions, so as to make it convenient for replication and dissemination, and also make people happy to accept it First of all, it is to enhance the artistry of the expression of common values, common ways of thinking and common habits As we all know, a cohesive corporate culture is good, but how to build it is difficult There are few Chinese enterprises that do business culture Some of the corporate culture with a little cohesion is the result of "brainwashing" Now, although there are still many enterprises that are keen on brainwashing, and brainwashing has been effective for a while, I would like to remind them that they should not underestimate the immunity of employees to brainwashing, and do not expect to rely on brainwashing to develop a world-class enterprise in the 21st century Making money is not equal to development, doing business is not equal to doing business Corporate culture does not solve the problem of making money in the current period It solves the problem of whether the enterprise can keep its foundation forever! In 2005, a questionnaire survey conducted by China entrepreneur survey system on 2881 business operators showed that 60.1% of them agreed with the statement that "corporate culture is formed when the enterprise develops to a certain stage" But now, in the emerging IT companies, many young leaders of high education enterprises attach great importance to team building and good corporate atmosphere from the beginning, and guide the corporate culture consciously, which is the performance of the gradually mature entrepreneur team In fact, where there are people, there is culture Where there are enterprises, there is enterprise culture No matter the size of the company or the length of its operation, it will spontaneously form its own culture, and have a good beginning, which is easier for the formation and development of corporate culture, and gradually to mature Mr Tan Xiaofang, a famous business management expert, summed up the eight rules of corporate culture construction: 1 The rule of reason and the method of reason play different roles in the interaction of interpersonal relations and the integration of social order between China and the West In China, emotion is the foundation, reason is the foundation and law is the end In the west, reason is the basis, law is the use, and emotion is the end Rationalism and rule of law are the characteristics of western culture, while rationalism and rule of virtue or rule of man are the characteristics of Chinese culture Because "natural reason is nothing but human feelings", "Wang FA is based on human feelings" The universal spirit is subordinate to the special personal feeling, while the legal spirit gives way to the human relationship and reason The cultural and social influence of the rational spirit of Confucianism and Chinese culture is embodied in: it makes Chinese people's personality, thinking and behavior have the moral, style and realm of the mean In interpersonal interaction and people's daily life, some cultural rules of human relationship rules have been formed, which makes our country a human relationship superpower So that the social order of our traditional society is based on the rule of man and the illegal rule The spirit of reason based on the traditional society conflicts with the spirit of modern reason The tradition of rule of man based on the spirit of reason is more likely to play a huge role in destroying the rule of law in modern society 2 The rule of Bong drinking Bong drinking is one of the ways for Zen masters to receive beginners For the questions they ask, teachers often don't use language to answer them, or hit them on the head with a stick, or gulp at them to see their reaction ability and determine the students' comprehension ability Today, in the enterprise management, the development of lollipop reflects the cultural development of the enterprise 3 Taiji rule every enterprise has its own unique culture since its birth The longer the enterprise is operated, the greater the influence of enterprise culture on enterprise management Therefore, enterprise culture is very important for any company Moreover, corporate culture can stimulate and support innovation activities, enhance the guarantee of corporate cohesion, and further enhance the opportunities for commercialization of innovative products or services It is the power source of sustainable development of enterprises and determines the development and future of enterprises Mr Tan Xiaofang, a famous leadership training expert (please contact 13938256450 for scheduled leadership training), pointed out that although I have been to Taiji for a short time, I can still feel the profound corporate culture of Taiji It not only affects every employee here all the time, but also affects every company in all walks of life that has cooperated with and even contacted Taiji They are envious of Taiji's excellent corporate culture 4 The principle of square and circle is that there is a circle outside and a square inside; the combination of square and circle makes everything harmonious Like the ancient Chinese coins, they not only give people the sense enjoyment of harmony, unity, simplicity and atmosphere, but also let people experience the profound Chinese culture No matter from which point of view - universe, society, philosophy, life, work, learning, everything in the world can be covered by a simple square word, which is really wonderful! It is important that, with the further development of work and further study, I organically combine the corporate culture of Fangyuan logo certification group with my own work and daily study: guide my work and study with the corporate culture; further understand the corporate culture with work practice and learning experience Teacher Tan is here for 5, the law of heaven and earth, 6, the law of peace, 7, the law of harmony, 8, the law of inaction I will not list them one by one Corporate culture is not only a human-oriented culture, but also a system culture Theoretically speaking, the ultimate of humanistic management does not need system However, people are inert If there is no institutional constraint, people's self-awareness and selfish nature will deviate from the values and codes of conduct of the enterprise consciously or unconsciously The enterprise culture management requires that the enterprise establish the system culture which is suitable for the modern enterprise system, so that the enterprise's strategy implementation and strategy control can be effectively guaranteed Human nature corporate culture and institutionalized corporate culture are dialectical relations of interaction and integration First of all, the humanistic culture dominates and guides the corporate system culture In the final analysis, the enterprise system should be driven and restricted by the enterprise value concept Whether people agree that enterprise system is the embodiment of enterprise culture or not, the formation and change of enterprise system come from the requirements of enterprise value concept Therefore, in the construction of corporate culture, first of all, we need to establish the correct cultural concept What can really support the enterprise to become stronger and bigger is the business philosophy and cultural concept of the enterprise Secondly, corporate institutional culture promotes the formation of corporate humanistic culture In the view of corporate culture theory, humanism and system are "one body and two sides", humanism is the purpose and system is the means When managers think that they need to advocate a certain culture, they need to vigorously promote it through the establishment of the system It may take a long time for employees to generally identify with a culture, but if the enterprise can establish a system culture that correctly reflects the enterprise's human-oriented concept, it can accelerate the employees' identification of culture and the formation of enterprise culture Therefore, in the process of corporate culture construction, enterprises should analyze and review the corporate system according to the requirements of their own cultural concepts, so that the system can be well matched with the culture At present, many managers like to talk about "corporate culture" Because the management idea needs to be realized through management means, many enterprises understand corporate culture as corporate cultural entertainment activities As a result, no matter how good the means are, they may even have a negative effect on employees' thoughts and enterprise development Corporate culture is the unique flexible competitiveness of the enterprise, such as common values, codes of conduct, business philosophy, management style, etc At present, Chinese enterprises need to establish a strong institutional culture that meets the requirements of human-oriented culture to promote the implementation of corporate culture The lack of corporate system culture will become the strategic "short board" of corporate culture management How to carry out international marketing? 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