Marketing: Eight Strategies of network marketing for coating enterprises

Core tip: in the Internet era, it is necessary for coating enterprises to have a detailed understanding of enterprise network marketing Here, the editor popularizes marketing knowledge and introduces eight marketing strategies of coating enterprises 1 Make brand online advertising Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Home of coatings news: in the Internet era, it is necessary for coating enterprises to have a detailed understanding of the enterprise's network marketing Here, the editor popularizes the marketing knowledge and introduces the eight marketing strategies of coating enterprises 1 Making brand online advertising brand online advertising is a relatively early marketing network means, which is forced to launch for visitors Its presentation forms include bulletin board, text link, traffic media, pictures, etc Efficient web advertising must rely on strategic planning in advance to make the right web advertising show in front of the right object, so as to attract the effective audience to click and browse, and participate in your advertising information activities 2 Building network advertising alliance, also known as alliance marketing, refers to the combination of small and medium-sized network media resources (also known as alliance members, such as small and medium-sized websites, personal websites, WAP sites, etc.) to form an alliance to help advertisers achieve advertising through the alliance platform Advertising alliance is an important part of the Internet advertising market, which has become the focus of attention and investment Its scale reached 2.17 billion yuan in 2008, and it has a good future Its form includes pop-up, rich media, banners, couplets, picture in picture, etc when visitors browse the web page, pop-up of a paint enterprise or paint products, etc is pop-up advertising 3 Using search engine is a system that collects information on the Internet according to a certain strategy and using a specific computer program, organizes and processes the information, and provides search services for users The majority of Baidu users in China are "ask Du Niang if there is something" and "Baidu once if you don't know" Therefore, paint companies can make great use of search engines for marketing 4 The use of external links external links generally refers to the links from other websites to this website External links are beneficial to the spread of website popularity, the attention and collection of search engines for websites, the improvement of PR value and other important indicators of online marketing At the same time, the process of increasing external links is equivalent to the important basis for large-scale foreign affairs activities and market cooperation 5 Using e-commerce and classified information platform for marketing refers to the shops and their packaging services provided by the third-party e-commerce platform The basis of classified information is the information released by many users free of charge For example, some coating enterprises trade on Alibaba is a typical example 6 The popularization of marketing mailbox by e-mail has given birth to the rapid popularization of e-mail marketing E-mail marketing can not only be carried out by licensed e-mail, but also be supplemented by non licensed e-mail 7 The use of e-magazine marketing network magazine with a variety of forms of expression, fine-grained target audience, relatively accurate means of communication, open up a diversified channel of information dissemination 8 Wechat marketing wechat has become one of the most popular social tools, followed by wechat based marketing, wechat group is a huge group, mainly young people, white-collar workers, students and high-end people Using wechat as a marketing tool is very feasible Paint enterprises can use wechat marketing to increase potential customers and create brand public accounts Of course, with the continuous development of science and technology, there will be other forms of network marketing Paint enterprises should follow the trend of the times, keep learning and innovation, and develop their own paint market! 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