Marketing: event marketing, are you standing on the tuyere or the muzzle?

Core tip: in the era of Internet social media, event marketing is based on its viral communication effect, the effect is like an atomic bomb explosion, with low cost and high effect Many virus marketing indeed saves a lot of costs for brand building, and the communication effect is good, becoming a public relations communication and marketing means that many enterprises are scrambling for But we should recognize that the communication effect does not necessarily bring good brand effect The purpose of event marketing is the same, but the methods are different, and there are many tricks However, event marketing is a double-edged sword for brand marketing, which is not easy to control, and it will decide that you are standing at the tuyere Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: in the era of Internet social media, event marketing is based on its viral communication effect, the effect is like an atomic bomb explosion, with low cost and high effect Many virus marketing indeed saves a lot of costs for brand building, and the communication effect is good, becoming a public relations communication and marketing means that many enterprises are scrambling for But we should recognize that the communication effect does not necessarily bring good brand effect Event marketing has the same purpose, different methods and various tricks Event marketing is a double-edged sword for brand marketing, which is not easy to control It will decide whether you stand on the tuyere or the muzzle In order to promote the sales of products or services, enterprises need to constantly improve the brand or product exposure, so as to improve the popularity and reputation of enterprises or products, and establish a good brand image In the process of brand building, it is required: first, there is a certain continuity Brand exposure is to deepen the impression of brand in the minds of consumers and guide their consumption awareness Therefore, the communication between brand and consumers often needs to use the same voice and continue to spread to consumers Second, there should be a certain degree of innovation Brand extension is often a process of continuous innovation, and for entrepreneurial enterprises, creativity may be more required For event marketing, content and support point are always the foundation, while rapid event marketing has certain requirements for the team's hype level and media operation ability, and many public relations and communication companies have no problem in this respect, but they do not think so much about returning to the brand building track And viral communication often needs to be based on the analysis of human nature Zhang Xiaolong has a very thorough grasp of the greed, hatred and obsession of human nature, which are reflected in the use of wechat Based on event marketing, there are some factors that determine whether you are standing on the tuyere or the muzzle of the gun: 1 To establish a correct brand view to play event marketing, you must meet the communicable elements such as fun, entertainment, fun, or event news Otherwise, you can hardly afford to play, but not vulgar, beyond the bottom line For brand communication, event marketing can achieve quick exposure in a short time to a certain extent, but in the long term, the popularity and popularity established through temporary communication can not be maintained for a long time Brand formation pays more attention to long-term reputation Therefore, enterprises must establish a correct understanding of brand competition and a correct brand concept, in order to avoid entering the misunderstanding of brand building 2 The accumulation of media cells is based on the rapid development of the Internet, many brands benefit from the spread of the Internet and rise rapidly, brand competition is more intense In the past, product fame was often based on the level of quality, price and service, while the rapid development of the Internet era has subverted the tradition and the importance of brand is becoming more and more obvious Now, the establishment of brand concept pays more attention to the dependence of the establishment of brand, which is also a point that must be paid attention to in the process of brand marketing, and this is often the accumulation of the process So many big brands are more willing to make relevant simple brand exposure through media or other channels to maintain the brand's impression in the minds of consumers, instead of deliberately doing outrageous event marketing to increase the exposure one or two times Event marketing is often favored by many entrepreneurial enterprises Many start-ups choose event marketing for short-term outbreak, but they often ignore the support behind event marketing Event marketing is not so easy to control, after all, it is not easy to be a pig on the tuyere A lot of results oriented leaders' requirements for the team are blindly results and exposure rate, but they often ignore the self media attribute formed by the accumulation of media cells and the good operation level of the team Just like many Chinese enterprises deliberately imitate millet, but it is difficult to have a second millet, so is event marketing Without the accumulation and exploration of related self media, it is not easy to do it! 3 Are you an event maker or a potential borrower? When it comes to hot marketing, many people think of Durex Durex can be said to be a pornographic production machine, but at the same time, it can seize the current hot events, cater to the interests and preferences of the audience, and do a good job in real-time marketing When we pay attention to Durex's Micro blog, we often find that Durex's creative brand implantation, each of which is interesting But we found that he would always pay attention to one thing: not beyond the bottom line, playing edge technology is very good, which also reflects Durex's excellent at playing copywriting For event marketing, whether it is for event manufacturing or taking advantage of the situation, it has a very high demand for the corresponding planners At present, most of the public relations and communication companies are unscrupulous when they manufacture the event marketing of viral communication At this time, they have a high demand for the comprehensive ability of the relevant planners of the enterprise In enterprises, we often find that many people think they know everything, which is the shortcoming of human nature We find that many people who play technology have a good sense of brand marketing, market and everything It's undeniable that there are wizards, but be wary - it's better to find professional people to do professional things, otherwise it's easy to have problems sooner or later So we will find that the large and medium-sized enterprises that have really done a long time do this very well, and in many small enterprises, we will often find people who can do everything Talking about people, the ability of people who can do everything is really good, but from the perspective of enterprise management, this is a disordered management of rules and regulations On the surface, it seems that there is no big problem, but in the long run, problems often emerge one after another Such enterprise's systematization will appear very poor, and the enterprise's systematization often determines the progress efficiency, operation level and adjustment speed of the project, which is also a major reason for many projects to die From the "child trafficking and death penalty" on treasure net to the recent UNIQLO incident, what we need to think about is whether the essence of event marketing is deviated from? What is the logic behind event marketing? What is the value of the brand brought by the short exposure? After all, it's not easy for event marketing to be a pig on the tuyere, but it's very possible to hit the muzzle! Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,