Marketing: exhibition marketing what is the "show" of coating enterprises

Core tip: in recent years, the exhibition industry is booming, and various coatings and related exhibitions can play a great role in promoting the brand of enterprises and looking for partners Exhibition marketing, as an effective way for enterprises to promote new products and expand market, has been paid more and more attention by coating enterprises After entering may, various coatings exhibitions have appeared, and coatings enterprises are busy participating in various exhibitions What should coatings enterprises show at the exhibition to attract the attention of the public and dealers? How can coatings enterprises return with full load and benefit from the exhibition Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: in recent years, the exhibition industry is booming, and various coatings and related exhibitions can play a great role in promoting the brand of enterprises and looking for partners Exhibition marketing, as an effective way for enterprises to promote new products and expand market, has been paid more and more attention by coating enterprises After entering may, all kinds of paint fairs have appeared, and paint enterprises are busy participating in all kinds of exhibitions What should paint enterprises show at the exhibition to attract the attention of the public and dealers? How can paint enterprises return to the exhibition with full load and maximize their benefits? With the development of the industry and the maturity of the consumer market, the paint products are also transitioning to brand consumption Consumers no longer only choose coating based on the price, but also consider the brand awareness and reputation of manufacturers At the exhibition site, coating enterprises can use exhibits, picture albums, high-quality services of employees to display their corporate image to the maximum extent and promote the brand At the same time, the information channels and networks provided by the exhibition, such as the journal, address book, press conference and various industrial activities held during the exhibition, can become an effective platform for enterprises to promote products and brands In addition, during the exhibition, the coating enterprise can communicate directly with the target customers in a very short time, can send the product information to specific customers, and can observe and collect the immediate response from customers Accurate positioning, high efficiency, can receive twice the result with half the effort Show new products are the core subjects of the whole enterprise The main purpose of many enterprises participating in the exhibition is to accept the industry's review of the newly developed products before they are put on the market, and to obtain satisfactory answers The same is true for the coating industry With professional audience, centralized customer base, warm and harmonious atmosphere and intensive advertising, almost all exhibitions have become the best platform for enterprises to present new products and technologies The new products can achieve the impact visual effect through the placement, accessories matching, atmosphere building, etc., and express the design concept, consumption positioning, technical characteristics, etc to the audience directly Compared with other ways, exhibition marketing greatly shortens the process of new products going to market and saves marketing cost Show PR exhibition is a meeting point for manufacturers, raw material suppliers and distributors to exchange, communicate and trade Professional exhibition is the epitome of its industry To some extent, it is a professional market Enterprises can establish and maintain the relationship with stakeholders in the exhibition, and establish the overall image of enterprises in the market If an enterprise can leave a deep impression on the audience in the public relations activities of the exhibition site, it will help to cultivate the potential customer base of the enterprise and expand the emerging market Consolidating old customers and expanding new business are the important goals of many paint exhibitors, which can expand the influence of enterprises and products in an all-round way In the exhibition, the reception of new and old customers by the paint enterprises should fully reflect the quality and culture of the exhibitors from the aspects of vehicle reception, guidance, negotiation and consultation, and it is better to perfectly show the service level and image of the enterprises Exhibitors who are close to the venue can also organize dealers and interested customers to visit factories, sample rooms and standard stores to show the enterprise and product features in the most intuitive form Show information will be visited by quite a number of dealers and consumers at the exhibition Visitors' opinions and suggestions on exhibits and enterprises are often the most direct and authentic Exhibitors can have the opportunity to listen to all parties' opinions and suggestions on products and enterprises, so as to improve the overall level of enterprises Through the investigation and observation during the exhibition, the enterprise can collect information about competitors, dealers and new and old customers The enterprise can quickly and accurately understand the current situation and industry development trend of the latest products and inventions at home and abroad, learn from the advantages and strengths of other exhibitors, develop strengths and avoid weaknesses, and formulate the next development strategy for the enterprise, so as to enhance the core competitiveness and increase Strong enterprise strength Convention and exhibition is the best combination of sales promotion, public relations, advertising and other marketing means The cost of finding a customer through convention and exhibition is only one seventy percent of that of other marketing channels Therefore, paint enterprises should make full use of exhibition business opportunities, do exhibition marketing well, promote brand and expand market Key words: Exhibition Marketing coatings exhibition Coatings Conference coatings brand 2015 the third China building coatings High Tech Summit highlights the first time to see the first children's water-based interior wall coating community standard in Shanghai to promote the same information Exhibition marketing coatings enterprises should "show" what 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