Marketing: farming enterprise marketing

Core tip: since the founding of new China, people's farming has gone through the following four stages, just corresponding to the marketing development process of enterprises after the reform and opening up 1、 In the era of low productivity, the production team style is the "big pot rice" mode, with good ideas It uses the team's strength to solve the difficulties that individuals can't solve, maximize production efficiency, and thus work for the team's welfare However, several obvious characteristics of the production team style determine that the actual situation is not the case First, the production team's own resources are extremely limited, not only in quantity, but also in quality, such as the most Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: since the founding of new China, people's farming has gone through the following four stages, just corresponding to the marketing development process of enterprises after the reform and opening up 1、 In the era of low productivity, the production team style is the "big pot rice" mode, with good ideas It uses the team's strength to solve the difficulties that individuals can't solve, maximize production efficiency, and thus work for the team's welfare However, several obvious characteristics of the production team style determine that the actual situation is not the case First, the resources of the production team itself are extremely limited, not only in quantity, but also in quality For example, the most critical manpower and key production hardware and materials, but there seems to be a lot of fields that need to be planted, which does not seem to match the resources held by the production team Because of this, the emergence of production teams has become inevitable - to gather resources to farm Second, because everything is done by all of us together, so there is a lack of objective assessment of the individual, the subjective evaluation of the team leader is difficult to convince the public, the value difference between individuals can not be reflected, and the value of the individual with the most powerful ability can not be respected and realized, so to a certain extent, this has caused a serious blow to the individual's enthusiasm, passive, not The habitual work that Garth does not strive for progress becomes a normal state Third, the lack of comparative effect leads to the reduction of people's desire and the pursuit of value realization, which objectively results in people's complacency and lack of progress, and then the big pot rice becomes a reality Compared with the organizational development of enterprises in this form, the form in the initial stage is very similar to that of production teams There are not many people, but there are many fields to be planted There are many things in the internal market due to the lack of standardization and integrity The external market is the whole country For the sake of cost, most of the employees are vague at this time The company hopes to recruit people who are able to do everything and understand everything, or where there are many things, everyone has to help In the absence of rules, everyone thinks they are important It seems that no one can do without them The evaluation of the work is all on the subjective evaluation of the boss; and so on A temporary production team operation form of the enterprise's start-up leaps to the surface of the paper 2、 Obviously, the production team style pot rice is only available for a short time, which will inevitably lead to the destruction of the relationship between production resources and productivity for a long time Therefore, in order to stimulate the individual's enthusiasm, break out of work and no effort, and reflect the individual value difference, the system of land to household began to be adopted and gradually promoted Specifically, the enterprise has been able to survive for a while, with a little business, but the next aspect needs to continue to expand its business The second aspect is that the old business also needs to be maintained and further improved The third aspect is that at this time, the enterprise also has a little scale, has a simple organizational structure, and recognizes the importance of sales pull list Therefore, it has started to recruit and cultivate some sales personnel, In the past, where there were customers, they would go I slowly felt that this way was too disorganized, constrained and efficient, and it was not easy to manage Therefore, the market should be zoned one by one to the business personnel, so that they can safely keep their own kind of land in a region - not only maintain the old business, but also facilitate the development of new business, and become more controllable in behavior and cost, which is more conducive to the ability display and target plan management of the sales personnel than before, so the way of land distribution to the household becomes a natural way 。 For small and medium-sized enterprises, it's only natural to ask for a little leftover soup and water in the gap of the market, rely on several rather active tenants to tangle up some business and give him some benefits such as commission 3、 It's a kind of step-by-step from farmland to household The fields have been divided into households, but not everyone can grow the crops well First, there are differences in the ability and resources of each household If the ability and resources are stronger, they will grow better Second, if some households don't want to farm, they want to get wealth through the so-called sideline business that everyone doesn't do Third, the innovation of each household is different Some households may not have the desire for innovation, and some households may have, for example, to introduce Advanced production tools , or adopt advanced mode to make the value of the field greater; fourth, do not exclude that with the rapid growth of population, the per capita share of the field will inevitably decline year by year; fifth, after the distribution of the field to the household, people have solved the problem of food and clothing, and the material becomes more and more rich, so people have a higher pursuit of the material quality, and some have begun to pursue the realization of spiritual value, and these needs are all It's hard to realize it on the one mu and three Fen land Therefore, those fields that do not want to be planted, those that do not want to be planted, and those that do not want to be planted well, will gradually and naturally focus on those who are willing to cultivate and think that farming is valuable In this way, it will become a reality that everyone is responsible for farming, just like the rural areas in China now 4、 What have those who don't go to farming gone to? This is because with the further enrichment of material, the industrial society gradually comes, and the characteristic of the industrial society is division of labor and cooperation Therefore, those who do not farm naturally devote themselves to the division of labor and cooperation in industrialization For those who stay to continue farming, there will be major changes in the way of farming For example, terraced dry land will no longer be used to grow rice, ridges between fields at the same level will no longer exist, large farms will appear, and machinery will not be available With the increasing degree of industrialization and the concept of land-based cultivation deeply rooted in the people's mind, some traces left by the farming civilization may disappear completely It's just like if an enterprise has a little scale and a little brand awareness, it can't do business as simply as dividing fields into households and contracting out jobs to people For example, if the enterprise maintains a sustained high growth under the mode of field to household distribution, it will inevitably be realized with the high growth of human resources, and the unit output under the growth of human resources will soon reach the limit No matter how to improve the quality of human resources, the human resources in the unit can not manage more and more businesses, time will conflict, energy will not be allowed, and the improvement of capacity will not be allowed Xu Therefore, no matter the increase in the number of human resources or the quality of human resources, after the business develops to a certain scale, the existing way of assigning fields to households and contracting out jobs to people will inevitably be broken At this time, the enterprise's sales work must be considered systematically, which also marks that the enterprise begins to really enter the stage of marketing development Based on the development of the market and the needs of customers, the enterprise starts to solve the problems encountered in the development from the professional perspective, such as the specialized division of labor for human resources, and the professional team uses professional means to do professional things Love, it becomes possible At this time, we have realized that the business is not "running out", because it is obvious that the research on where to run, what is the reason for running, what is the success probability of running and how to improve the success rate is more important than the business itself, and these more important parts are not that one has the conditions and can do well Moreover, when the business comes out, it will be left as the land where the crops are planted It is impossible to send a salesman to give consideration to it The enterprise has the responsibility to guide the channel how to make sales, and "it's better for him or me" Only when the obligation of teaching "how to sell" is fulfilled can the channel "move" The main feature of the industrialization era is division of labor, and the biggest difficulty is cooperation Division of labor can make everyone more professional, and cooperation makes team efficiency far higher than the sum of individuals The planning, sales (including development, channel support, downstream training) and services (including technology and business) of the marketing system need to be scientifically divided, the responsibilities of each post should be clearly defined, and the working standards of each post with different responsibilities should be formulated The upper level managers should do a good job in tracking services and strengthen process assessment, so that each part can play its due role The whole marketing department The system will work well, and the final performance will not be bad Speaking of this, we have understood that the marketing development of an enterprise has certain logical laws, rules to follow, and ultimately is a process of systematic efforts The process of this system is first based on Market Research and market support Marketing results come from team effort, team effort comes from scientific division of labor and due diligence of each position key words: paint marketing paint powder raw materials place of origin price paint marketing should make great efforts to steal cosmetics similar information three suggestions for paint enterprises to carry out online marketing paint marketing: paint market changing green marketing thinking is the key Paint enterprises take advantage of the Internet to change their thinking and expand new channels The key to o2o in the paint industry is to improve user experience How to make paint customers feel "expensive" and "valuable" when they buy it? 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