Marketing: first tier market: urbanization promotes the connotative growth of coating industry

Core tip: Recently, the central government has focused on promoting new urbanization, which not only brings opportunities for the structural adjustment of China's coating industry, but also promotes the connotative growth of China's coating industry The Central Economic Working Conference on the product structure of China's coating industry was first affected by the new urbanization policy It was proposed that we should build a scientific and reasonable urban pattern, integrate the concept and principle of ecological civilization into the whole process of urbanization, and take an intensive, intelligent, green and low-carbon new urbanization road According to the analysis of economic circles, under the promotion of policies, real estate, cement, new building materials and consumer goods will benefit from the construction of new urbanization Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: Recently, the central government has focused on promoting new urbanization, which not only brings opportunities for the adjustment of China's paint industry structure, but also will promote the connotative growth of China's paint industry The Central Economic Working Conference on the product structure of China's coating industry was first affected by the new urbanization policy It was proposed that we should build a scientific and reasonable urban pattern, integrate the concept and principle of ecological civilization into the whole process of urbanization, and take an intensive, intelligent, green and low-carbon new urbanization road According to the analysis of economic circles, under the promotion of policies, real estate, cement, new building materials and mass consumer goods will obviously benefit from the construction of new urbanization, and the industry has a large growth space Among them, including green energy-saving coating, waterproof coating, thermal insulation coating and other new building materials coating will be further developed, which will also promote coating enterprises to actively adjust to the direction of new building materials products, and increase the research and development of new building materials What's more, the start of new urbanization will provide a rare opportunity for China's independent brand coating enterprises to grow in content We know that the central economic work conference emphasizes "improving the quality of urbanization" rather than speed In addition, Qiu Baoxing, Vice Minister of the Ministry of housing and urban rural development of the people's Republic of China, pointed out that the problems and contradictions accumulated in the traditional urbanization mode are increasingly prominent, and the transformation of urbanization is urgent Urbanization should change the one-sided pursuit of economic growth, pay more attention to the quality of life and social development of the masses, and constantly improve the living environment Qiu Baoxing believes that the new urbanization should realize the transformation of urbanization from high energy consumption to low energy consumption, from quantity growth to quality improvement, from high environment impact to low environment impact Therefore, the new urbanization will inevitably lead to the refinement of coating investment and the upgrading of consumption, which will promote the transformation of coating industry from the large-scale development of primary coating products to the development of high value-added coating products, from extensive production to resource saving and environment-friendly At present, China's independent brand of coatings is also in a critical period from "impulse" to "heavy quality" Strong domestic demand has stimulated enterprises to speed up the pace of independent innovation, improve product competitiveness, and intensively launch mature coating products of their own brands, such as Hongchang chemical, Jiabaoli, sankeshu, Maxus, etc; At the same time, the vast market space also provides enough impetus for the transformation of independent brands to the middle and high-end This year, Hongchang chemical released its high-end brand products, such as "seaweed mud all-round clean wall paint", and "white bamboo charcoal clean aldehyde healthy wall paint", highlighting the development of coating enterprises towards high-end products The high price of children's paint is a gimmick How to define the direction of strategic transformation of paint enterprises? 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