Marketing: five strategies to promote the development of small and medium-sized coating enterprises

Core tip: with the development of the times and the continuous maturity of the coating industry pattern, small and medium-sized coating enterprises are developing rapidly But as the saying goes: haste is not speed Some small and medium-sized coating enterprises are in a rush to expand rapidly, so that they are beyond their own bearing range, resulting in many problems Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Home of coatings news: with the development of the times, the pattern of coating industry continues to mature, among which small and medium-sized coating enterprises are developing rapidly But as the saying goes: haste is not speed Some small and medium-sized coating enterprises are in a rush to expand rapidly, so that they are beyond their own bearing range, resulting in many problems Industry insiders believe that it is necessary for small and medium-sized coating enterprises to pay full attention to strategic management, but they should abandon the idea of "big and complete", grasp the key success factors, focus on "small and refined" and promote the rapid development of enterprises in combination with the actual situation of small and medium-sized coating enterprises Specifically speaking, the small and medium-sized coating enterprises have the following options: first, to fill the strategic small and medium-sized coating enterprises are generally weak and weak in competitiveness, so it is difficult to compete and compete with large enterprises directly When participating in market competition, we should take advantage of the strengths and avoid the weaknesses, avoid the reality and avoid the emptiness, select and fill the regions and market segments ignored by large enterprises, so as to seek the necessary space and time for their own development and expansion 2、 In the early stage of development, it is very important for small and medium-sized coating enterprises to borrow the potential Large-scale coating enterprises often have brand advantages and reliable market position Small and medium-sized coating enterprises can establish long-term problem cooperation with large-scale enterprises by providing targeted products or services to promote their own rapid growth 3、 It is more and more obvious that small and medium-sized coating enterprises actively participate in international competition, but they are different from large-scale enterprises in building international marketing channels Large enterprises can independently build a strong overseas marketing network, even the system of subsidiaries and branches, to achieve the control of product circulation channels The products or services of small and medium-sized coating enterprises can adopt the strategy of "going out to sea by boat" to provide supporting products and services for large enterprises to enter the international market Another application of the strategy of "going to sea by boat" is to provide some multinational companies in China with OEM production, and then enter the international market with the help of the strong sales network of multinational companies; small and medium-sized paint enterprises can also cooperate with foreign businessmen in various forms, rely on cost advantages, borrow foreign businessmen's funds, technology, channels and management, and solve their own development deficiencies in relevant aspects 4、 Compared with large-scale enterprises, small and medium-sized coating enterprises are lack of various resources, while virtual management is a modern marketing mode to overcome the disadvantage of resource shortage, making full use of the limited resources on the cutting edge "Virtual operation" only retains the core capabilities of the enterprise, such as marketing or design capabilities, while virtualizing other functions and providing them by external organizations Therefore, for small and medium-sized enterprises that can master core resources or competitiveness, virtual management strategy can achieve twice the result with half the effort 5、 The overall performance of small and medium-sized coating enterprises with joint strategy is strong, and the characteristics of individuals generally weak are very obvious The joint strategy is based on the strategic alliance agreement, through multiple independent enterprises to fully cooperate on specific resources or projects All in all, in order to solve the problem of improving the internal management of small and medium-sized coating enterprises, it is necessary to carry out systematic and targeted internal and external comprehensive analysis On this basis, according to the life cycle of small and medium-sized coating enterprises and the expected strategic objectives, the management means and tools suitable for the actual situation of enterprises are adopted to complete the internal management improvement step by step As long as small and medium-sized coating enterprises can adjust their mentality and make long-term development strategies, they will be able to make breakthroughs in the industry Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,