Marketing: focus: development strategy of Chinese paint Market

Core tip: in the competition with brands such as Nippon and Dulux, the advantages of domestic paint brands have gradually emerged However, according to the current situation, the strong position of the domestic paint market is still occupied by transnational brands In addition, with the increasing investment of masters, Jotun, Laiwei and other brands in China, it is expected that there will be a more fierce competition At the same time, domestic paint brands also bear the responsibility of going abroad, participating in global competition and winning the overseas market In this journey, Deng chaoming believes that domestic paint enterprises need to boldly and openly rely on external wisdom, especially strategic planning, like home appliances, PC and other industries Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of coatings news: in the competition with brands such as Nippon and Dulux, the advantages of domestic coatings brands have gradually emerged However, according to the current situation, the strong position of the domestic paint market is still occupied by transnational brands In addition, with the increasing investment of masters, Jotun, Laiwei and other brands in China, it is expected that there will be a more fierce competition At the same time, the domestic paint brands also bear the responsibility of going abroad, participating in the global competition and winning the overseas market In this journey, Deng chaoming believes that the domestic paint enterprises need to boldly and openly rely on the external wisdom, like the household appliances, PC and other industries, especially the senior think tanks in the four fields of strategic planning, technology research and development, marketing and capital operation 1、 Strategy and management think tank enterprise strategy can be divided into three levels: company strategy, business strategy or competitive strategy and functional strategy At the level of company strategy, the paint enterprises that have developed to a certain stage need to further clarify the development route in the next few years, such as the business areas that enterprises can compete for and how to allocate the resources needed for enterprise operation; Analyze the internal advantages and disadvantages and competitiveness of the enterprise, determine the entry or exit of some markets and specific plans, and provide alternative development strategies and objectives; For business and competition, it is necessary to develop new products or services, research and development facilities, new business nature adjustment and management models (such as the introduction of information technology, process reengineering, etc.) according to the company's overall strategy, and to develop implementation plans, supervision and control and corresponding KPI key performance indicators to ensure the implementation of the strategy In terms of functional strategy, it is mainly about the optimization within the coating enterprise, including how to better serve all levels of strategy, such as marketing, finance and production, so as to improve organizational efficiency Deng chaoming believes that some domestic coating enterprises are in such a stage that they need strategic and management think tanks The diagnosis, analysis and strategy formulation of these strategies and management urgently need special think tank teams to implement them Especially for the dozens of coating enterprises that have developed well in China, it is necessary to entrust special strategic advisory teams to focus on the enterprise core Special research and planning are carried out on key hot issues such as the improvement of core competitiveness, the direction and mode of business diversification, the direction and steps of international development, business process reengineering or optimization, corporate governance structure, group management mode and regional planning 2、 The functional application of paint for technology think tank has been quite subdivided Architectural coating, wood coating, industrial coating, anticorrosive coating, automobile and motorcycle coating and other various special coatings and functional coatings have their own special requirements in terms of technical requirements, such as environmental protection , health, color, easy construction, easy scrubbing and more than a dozen other technical performances will be improved to achieve better performance Generally speaking, every coating enterprise now has its own technical team or R & D base, and then it will introduce some research institutions or foreign well-known brand technologies, such as the coating technology research and development center jointly run by Kimberly and South China University of technology, which is dedicated to the research of waterborne coatings; Tianjin Lighthouse coating technology center, which is already a national enterprise technology center; The introduction of Teflon surface protection technology with nearly 70 years of development Deng chaoming, chief partner and senior marketing consultant of Evonik marketing consulting agency, thinks that the strength of coating technology research and development needs to be further strengthened If the domestic coating enterprises can realize the 'rapid consumption of coatings' in the fields of architectural coatings, wood coatings, etc., it will play a considerable role in promoting the reform of domestic whole coating sales and the rise of national coating brands More importantly, solid advanced technology and excellent products are the basis of brand and marketing 3、 The competition intensity of marketing think tank coating industry is no less than that of any industry, and the attention to channels is no less than that of any industry, but the overall marketing level is far lower than that of FMCG, 3C products, home appliances and other industries Of course, there are no enterprises of scale and influence in the paint industry, such as Lenovo, Wahaha, Huiyuan, Haier, Hisense, etc Deng chaoming believes that at present, the paint brand is facing an important moment of marketing upgrading, not only in the channel construction and growth, but also in the brand construction, word-of-mouth training and other aspects, can not lag behind the transnational brand However, due to the different emphasis of human resources and work, the market, brand, channel, business and other departments of the enterprise are difficult to undertake such an important task independently, which needs the supplement of external thinking, so as to obtain more powerful power At the same time, Deng chaoming believes that at present, when paint enterprises use external marketing think tanks, they need to focus on solving the following problems: first, how to catch up with several brands such as Libang and Dulux in terms of brand popularity and influence; second, how to become a widely known public brand from a brand in an industry, and how to get out of the limitations of the industry; Third, how to realize the intensive construction of marketing outlets and form multiple key pillar products and market areas; fourth, how to catch up with some existing transnational brands on the basis of the above, and start to perform in the overseas market 4、 It is a good choice for the paint enterprises of capital think tank to step up, to achieve greater ideals and goals, and to achieve a public enterprise However, how to achieve such goals quickly and steadily requires a colorful performance in the aspects of financial control, merger and acquisition, financing, listing, etc Especially when the strength of the enterprise has accumulated to a certain extent, introduce professional strength to make up for the weak points of the enterprise development through M & A, improve the market layout and product line, and at the same time operate and list at the right time Deng chaoming believed that this work should also be necessary to do, especially for some domestic paint enterprises with good development, which can put capital operation on the strategic agenda Key words: the heavy metals of children's furniture in the coatings and coatings market in China reflect the disorder of the industry What are the disadvantages of the coatings industry in China at this stage? Similar information, sex and the city, star derailment, coating people.. • these coating companies are very busy building factories, distributors, investment In the 13th five year plan for ecological environment protection, BASF invested heavily in VOCs to expand the production capacity of UV absorbers and MDIs Dabao paint was officially settled in Qionglai, Sichuan Province Primer quality is more important Guangdong Laoren paint has excellent all-round alkali resistance If solvent based paint is banned, will it kill the enterprise? Shijiazhuang launched the most powerful action plan for cutting pollution November 1 New coating materials developed in Japan can repair surface scars in a short time The "death tax rate" or the last straw coating home that will overwhelm the coating companies is focused on coating, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, Decoration knowledge and effect drawing of fireproof coating,