Marketing: focus: five reasons for paint companies to let dealers "love" you

Core tip: the development of paint enterprises can not be separated from dealers, dealers have a great role in promoting the development of enterprises For most coating enterprises, distributors are still an important channel for the realization and sustainable development of their products If the coating enterprises want to be bigger and stronger, the role of distributors is more important So in the actual marketing process, how can the coating enterprises make dealers "live and die together"? 1、 Let the dealer feel that there is a "money path" for you The pursuit of profit is the nature of businessmen, distribution Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: the development of paint enterprises can not be separated from dealers, dealers have a great role in promoting the development of enterprises For most coating enterprises, distributors are still an important channel for the realization and sustainable development of their products If the coating enterprises want to be bigger and stronger, the role of distributors is more important So in the actual marketing process, how can the coating enterprises make the dealers "live and die together? First, let the dealers feel that there is a" money path "with you It is the nature of businessmen to pursue profits, and dealers are no exception Whether the products of an enterprise can make the dealers make money is the fundamental to keep the dealers! Telling the dealers the "profit story" and then promoting the dealers to move from heart to action is always the most important part of the dealer management of an enterprise 2、 Let dealers learn how to make money Many enterprises give dealers vivid "enterprise stories" Why do dealers hold back because of concerns The biggest concern of dealers is how to make money like agents in the "enterprise story" When an enterprise can provide a complete set of practical operation plans for dealers, and tell them how to open stores step by step to make money into the market, dealers should know that they can make money as long as they follow the enterprise training methods 3、 Convince the dealer With the increasingly fierce market competition, the business of dealers is becoming more and more difficult to do The inherent traditional business model of dealers is also gradually "failure" Whether enterprises can guide dealers to grow up gradually through their own professional market operation methods determines the extent of dealers' dependence on you! Fourthly, let dealers see the sense of responsibility of enterprises In the actual process of dealer management, many conflicts between dealers and enterprises are caused by the irresponsibility of the front-line dealer managers For example, the products with bad date in the dealer's warehouse can't be paid attention to and solved in time, which leads to the expiration of products, and the application for cancellation of related promotion expenses is not timely, etc Responsibility is the basis of trust, only trust can have loyalty! Fifth, let dealers into it Different enterprises have formed different corporate culture due to historical background, product category, geographical location and founder's personality In the actual dealer management process, it is necessary to be able to consciously "transmit" corporate culture to dealers and then influence dealers to gradually accept corporate culture In the end, the relationship between the enterprise and the dealer is still the relationship between people It's not easy to "please" a person, but it's easy to "offend" a person In the actual dealer management process, the paint enterprise needs to carefully do every detail mentioned above Only in this way can the dealer really "keep going"! Key words: paint dealers, paint enterprises, in 2015, the total output value of National Coatings reached 418.484 billion yuan, a year-on-year growth of 7.3% Four technologies in the paint industry were listed in the "national key energy saving and low carbon technology promotion catalogue" similar information There are three reasons for frequent quality problems in the paint industry Story of paint dealer Yang Ming: happiness brought out by a bucket of paint Henan Provincial Quality Supervision Bureau spot checks 80 batches of building exterior wall coating products that are not qualified Libon coating invests in new automobile coating business in Czech Republic Strong and strong joint planning and joint development More than 800 coating enterprises and projects, such as Earl China, have been eliminated and shut down Many industries in Jiangsu Province have fully realized the replacement of low VOC coating by the end of the year Evonik launched a new application technology experiment of coating auxiliaries VOCs should be reduced by 20%, and coatings should be listed again The implementation of the "paint ban order" is faltering The home of coatings is focusing on coatings, diatom mud, paint coating, coating process, news information and coatings of fire-resistant coatings, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire-resistant coatings,