Marketing: focus: microblog gradually becomes the marketing channel of paint home industry

Core tip: with the increasing popularity of microblog by Internet users, many home furnishing enterprises with sensitive sense of smell have found a new way to promote the brand - microblog marketing In the micro blog established by the enterprise's boss or the enterprise, some opinions on service, management and other aspects are published, at the same time, the recent promotion information is published in time, and even some original products are "exposed" to the sun, and the power of star fans is used to spread, which saves the advertising fee, and also obtains a huge amount of communication Microblog, as an open platform, is becoming an indispensable new marketing channel for household enterprises Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: with the increasing popularity of microblog by Internet users, many smell sensitive home enterprises have found a new way to promote the brand - microblog marketing In the micro blog established by the enterprise's boss or the enterprise, some opinions on service, management and other aspects are published, at the same time, the recent promotion information is published in time, and even some original products are "exposed" to the sun, and the power of star fans is used to spread, which saves the advertising fee, and also obtains a huge amount of communication Microblog, an open platform, is becoming an indispensable new marketing channel for household enterprises Home furnishing manager is keen to tweet "working principle of Tata wooden door: employees first, customers second, performance third, others to the back row." The product principle of Tata wooden door: environmental protection first, aesthetic feeling second, durability third, other to the back " Nth = "6" W: St = "on" year = "2012" > on June 8, on Sina Weibo, "Tata Wu Chenxi" sent out such a Weibo, describing the working principle and product principle of Tata wooden door "Is it easy to be a designer? This is the best bad time to push a chair in person It's getting more and more difficult The sofa I'm going to push is going to have a long performance "Although Boloni bookcase is good, it is also good for model performance Is the picture noisy? " On Sina Weibo, the Weibo of "Boloni Cai Ming" is updated almost every day With witty and witty words, it delivers the latest trend of Boloni to fans "Under the initiative of President Chen, the whole group is actively carrying out the practice of hanging up Thousands of lights are responding to the call Send a batch of employees to the front line to understand, learn, beat and hone " Nth = "6" W: St = "on" year = "2012" > at 9:30 a.m on June 11, on Sina Weibo, a micro blog like this was launched by "Wanjiadenghuo Zhang yourong" From the opening of Weibo in early May to now, he has sent 150 Weibo posts in one month, with an average of 5 posts a day, which is a veritable "Weibo control" Statistics show that only Sina has one platform, and nearly 100 people have started micro blogs on it In addition to the company's boss, there are also those who tweet in the name of the company, such as "chengjiayuan square outside Beijing", "Yuanzhou Decoration Group", "Changsheng floor", "Qumei furniture official microblog", etc., which has become the most popular thing in the household industry According to the reporter's observation, microblog marketing is popular in the industry The paint household manager or household enterprises are keen on microblogging, not to expose their own whereabouts and feelings like ordinary netizens, but to target the target It mainly conveys the business management concept or recent trends of the enterprise Microblog seems to be the "advertising window" of the enterprise and the platform for communication and interaction between enterprises and netizens "The 3G intelligent engineering process management and control system independently developed by Dongyi Risheng is officially launched! Without leaving home, you can easily understand the status of the construction site, save time, labor and worry If you are a customer of Dongyi, if you are decorating, come and see your home decoration progress! " This is a micro blog sent by Chen Hui, chairman of Dongyirisheng not long ago, which has been forwarded by fans for many times Nearly 20000 fans know the new 3G intelligent engineering process management and control system developed by Dongyirisheng "Yezhifeng and Sina's exclusive national new real estate case base celebrate their second anniversary today The two-year-old is not small: 320000000 hits, 15000 new decoration cases, creating a new era of Internet e-commerce and online marketing! Miracles have been unprecedented, but they will not be extinct, and the people at the peak of industry will continue to create " Zhang Jun, chairman of Yezhifeng decoration, posted such a micro blog in the name of "Zhang jun100" The "320 million hits" excited more than 400 fans, who had a new understanding of Yezhifeng "After a rain, the glass in the window of the house is dirty If you dip the dishcloth in the beer to wipe the glass, the taste of the beer will evaporate soon after wiping Then you can wipe it with a dry cloth, it is easy to clean, and the glass is very bright." Nth = "6" W: St = "on" year = "2012" > on June 12, Qumei furniture's official micro blog asked 100000 fans to tell them how to handle the window glass at home, which was very considerate "Good idea, thank you Qumei," some netizens replied The thought of paint dealers decides the way to win-win with paint dealers in the future -- on the upgrading of key customers and similar information; the model of paint enterprises to learn from -- Sam's membership store model; the ultimate after-sales service of paint, and the deep feelings of consumers or one "buy"; how can small and medium-sized paint enterprises take advantage of the consumption during the Spring Festival holiday? Another hole in o2o or paint e-commerce Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,