Marketing: for different enterprises and regions on the paint industry investment model

Core tip: there are various ways to attract investment, and coating industry is no exception If we divide it according to the pattern of coating investment, it can be roughly divided into three types: consulting investment, blasting investment and integrated investment Different enterprises and different regions can adopt one or more methods according to the situation Consulting investment promotion is a kind of point-to-point investment promotion method adopted by business personnel when they have clear intention candidates in key markets If we can analyze the market potential, competitors, benchmarking dealers, development prospects and other aspects, and even make an annual marketing plan for the target investment regions, it is often easy and potential Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: there are many ways to attract investment, and paint industry is no exception If we divide it according to the pattern of coating investment, it can be roughly divided into three types: consulting investment, blasting investment and integrated investment Different enterprises and different regions can adopt one or more methods according to the situation Consulting investment promotion is a kind of point-to-point investment promotion method adopted by business personnel when they have clear intention candidates in key markets If we can analyze the market potential, competitors, benchmark dealers, development prospects and other aspects, and even make an annual marketing plan for the target investment promotion area, it is often easy to reach a consensus with potential dealers to complete investment promotion There are more than 100 Coatings Markets above the first level Naturally, there are not too many blank key markets It is worthwhile to invest some energy in these markets The explosive investment promotion is mainly aimed at the situation of key expansion areas, many blank markets and short-term requirements for breakthroughs Business personnel spend a certain amount of time on carpet research, targeted use of radio, newspaper and television to put advertisements, then carry out beauty selection review, and integrate relevant departments of the company's headquarters for one-stop service This kind of investment method needs a large investment, which is suitable for centralized investment in the strategic market The essence of exhibition investment promotion is also explosive investment promotion The so-called integrated investment promotion is to use existing dealers and company resources to find new market opportunities, find suitable personnel and develop new dealers through dealers, store managers, designers, shopping guides, customers and their friends and relations The early dealers of Europa group are basically inextricably related to the enterprises The so-called "inbreeding" investment promotion is actually a typical case of integrated investment promotion In the same way, this way of attracting investment also has its limitations: it is very effective for small and medium-sized cities' unimportant markets, but dangerous for the key markets of large and medium-sized cities On the one hand, the market operation itself in large and medium-sized cities is risky and difficult to operate On the other hand, the intricate dealer relationship is not conducive to the company's market management Eagle of change: to create a myth of the transformation of paint enterprises how to make paint dealers bigger and stronger marketing channels? 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