Marketing: four big steps to make group purchase of fine building materials

Core tip: group buying has become one of the most popular promotional activities of some building materials businesses The reason is simple Compared with the intensive residential sweeping activities, group buying is much easier to operate As many bosses say, "just give the money to the group buying company and let them organize netizens The group buying scene is just a walk through the field, as long as the price If you give it to the right place, you will surely get a lot of tickets on the spot " I really like the word "catch the sheet" used by the boss, but the boss above has an attitude towards group buying a pair of cast net fishing Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: group buying, now has become some building materials One of the most favorite promotional activities of businesses is for simple reasons Compared with the intensive residential sweeping activities, group buying is much easier to operate As many bosses said, "as long as the money is handed over to the group buying company and they are allowed to organize netizens, the group buying scene is just a walk through the field As long as the price is in place, there will be a lot of tickets on the scene ”I really like the word "catch the order" used by the boss, but the above boss's attitude towards group buying and net fishing really made me sweat for it, because no matter what kind of trading conditions are given in any place, if there is always a casual attitude towards customers, then the transaction will be greatly challenged If you are the exclusive brand participating in the same kind of products in a group buying activity, you still have a little advantage If there are two similar brands participating in the activity, it is a matter of "slow work and meticulous work" that ultimately who can get the ticket successfully After organizing and planning group buying activities for many times, the author thinks that if the group buying activities are organized in place, it is easy to achieve the effect of both fame and wealth, and a little mistake will not only make the single but also plaster the brand So what can we do to make group purchase of fine building materials, that is, to earn money and money? In my opinion, there are some key nodes that we should pay enough attention to 1、 Pre preparation (I) group buying company's choice to achieve the expected effect of activities, the top priority is group buying company's choice In theory, those national real estate and home furnishings Building materials group buying network should have a great influence, and their group buying activities should be the most experienced and successful, but in fact, they are far from so Although many group buying network companies are under the banner of group buying, their profit model does not depend on product group buying, so as a building materials business, when choosing a group buying company, they must polish their eyes and choose the most influential group in the local area Buying company Usually, you should often browse the local website information and decoration Forum to see which website customers like best to post and share their Taobao experience and decoration anecdotes （2） Group purchase content planning After choosing a group buying company, the second thing to do is to cooperate and negotiate with the group buying company, and adhere to two principles: one is exclusiveness, that is, exclusive participation of similar products in an activity; the other is to ensure the effect of the activity, and to cooperate with the group buying network in the form of sales rebate as much as possible, rather than lump sum expenses, only to choose sales Rebate, group buying network to ensure the effect of the activities and the number of orders, the total amount of transactions Why must we talk about the planning of group buying content? The author has always advocated that we should not always rely on low prices to win market orders Group buying is a double-edged sword If we don't use it well, we will often get hurt Therefore, we should not easily lower the price In terms of product selection, different group buying products should be determined according to the identity and consumption strength of the netizens invited in each group buying activity Only in this way can the goal of running a lot and making profits be realized For netizens with weak consumption ability, it is necessary to win a deal with some obsolete and old products at a low price For white-collar workers with certain consumption ability, it is necessary to use some new products New technology products lock these people in advance and attract them to enter the store for product selection later The planning of group buying content not only includes the selection of products and price setting, but also includes the setting of promotional activities Whether it is a single price discount or a gift plus discount is very different More and more businesses have begun to launch the promotional activities of giving equivalent gifts when paying cash in advance Of course, their commitment is also that "unsatisfied cash can be returned free at any time" Why do they have to let customers take away promotional gifts at the group buying site? This is the function of psychological suggestion Once you take my things, it is emotionally equivalent to acquiescence in the transaction （3） Group buying information dissemination a large-scale building materials group buying activity includes products from basic decoration stage to soft decoration stage, so it is often seen that the group buying organization takes out tables, tea tables and even range hoods sponsored by manufacturers Products such as "0 yuan" auction activities, so as to prove that their activities unprecedented, stimulate netizens to speed up the order Since the scale of group buying activity is so large, when group buying organizers spread activity information to netizens, they will not only use the Internet, but also increase various advertising forms such as TV, newspaper and bus body They attract not only original netizens, but also potential consumers in the society Then as a business can take advantage of such a good communication opportunity to integrate resources and promote the group buying organization I have done two such promotion activities, and have achieved great success I didn't participate in the external communication activities, but I put forward such a request with the organizer The tickets of the group buying meeting are all made by us free of charge The production standard is higher than the original design plan of the group buying organization On the one hand, the information of the group buying meeting is required, and on the other hand, the brand advertisement of our company is required As a result, on the day of the activity, many customers with tickets directly ask for inspection Ticketman, is this a special event of * * Brand? The brand effect has been greatly improved 1 2 3 next page: how can paint enterprises ask dealers for the "mind" of sales marketing in the regional market: occupy the hearts of consumers, information of the same kind, insist on or leave the hard life of paint dealers? How to build the development and distribution channels for paint agents? China's paint companies and paint agents face many problems How does Master Ali "activate" the art paint market in a short time? Why should paint agents attach importance to the support of manufacturers? • is it really good to open a shop in the community? Will consumers accept it? • the more Gabrielle does, the more she gets angry! Dorothy is still in May Day! This is Nao This Tu enterprise is married to "Yanxing Ganlu"! Is it true? Paint marketing: This is the worst time for dealers and the best time for dealers Safety is more important than heaven and responsibility is more important than mountain! Bads group Zhongshan plant coating house is specialized in coating, diatom mud, paint coating, coating process, fire retardant coating news and coating, diatom mud, paint coating, coating process, fire retardant coating decoration knowledge and decoration effect map,