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    Home > Coatings News > Paints and Coatings Market > Marketing: four common target types of Internet Marketing Websites

    Marketing: four common target types of Internet Marketing Websites

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: for online marketing websites, common website goals will have different focus according to different products sold Generally, there are four kinds: 1 Taking online sales as the goal: it is quite common for customers to purchase products on the Internet and take online marketing as the goal The goal of such websites is very clear, that is to complete the whole marketing process on the Internet, sell products and get profits 2 Take offline sales as the goal: let customers know about the products online, and then purchase offline through a physical store or telephone consultation, which is slightly different from online sales website It is a website aiming at offline sales Although it is also to let customers understand products on the Internet, the later sales process is to generate purchase behavior through offline marketing methods such as physical stores or telephone consultation The first higher product is generally suitable for offline sales as the goal of website creation The website creation of coating enterprises and the sales of coating products are generally based on this article Three To obtain sales opportunities: collect more information about potential customers with real needs, promote marketing strategies through these contact information, and obtain more opportunities to sell products Sometimes, the website of online marketing does not have to directly promote marketing, but can adopt circuitous strategies, collect more information about potential customers with real needs, and then use these links It is an information promotion marketing strategy and has gained more opportunities to sell products To establish brand image as the goal: promote their own brand, let more customers know the brand, let the market recognize that the main purpose of many network marketing websites of the brand is to build brand image and promote market awareness In other words, the purpose of creating a website is not to directly promote sales, but to highlight the brand and establish a brand image For example: Dulux, cabaret, Nippon, etc A website created for this purpose should focus on the interaction between visitors and the website, and pay more attention to page design and content construction Strive to highlight their own brand characteristics, attract customers' attention with creativity, and let customers have more cognition and understanding of the brand Paint companies want to create their own website for product marketing or brand building, generally according to the purposes of Article 2, 3 and 4 Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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