Marketing: four gold strategies for Tu enterprises to break the dilemma of Internet Marketing

Core tip: with the rapid development of the Internet, more and more people are keen on online shopping, which makes many businesses start to take the road of online marketing But now, because of the complex network environment, the goods are also a mixture of fish and dragons, consumers still have doubts about online shopping For this, paint manufacturers must be as close as possible to their own target consumer groups if they want to successfully carry out online marketing Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: with the rapid development of the Internet, more and more people are keen on online shopping, which makes many businesses start on the road of online marketing But now, because of the complex network environment, the goods are also a mixture of fish and dragons, consumers still have doubts about online shopping For this, paint manufacturers must be as close as possible to their own target consumer groups if they want to successfully carry out online marketing However, the network marketing of coating products presents three dilemmas: consumers dare not buy easily; it is easy to buy, and it is difficult to return; logistics and after-sales lack of guarantee So how can coating manufacturers break through these difficulties? 1 Breaking through industry restrictions, customers really focus on system solutions, rather than fixed products in the industry Only by subverting the industry boundary, can the unconventional growth be achieved 2 In fact, there is no absolute high-quality customer, because you need to pay 100% investment to obtain customers of common concern in the industry, while the manufacturer only needs to pay 50% cost to obtain customers that are not concerned or have complaints 3 Breaking through the demand restriction and long-term competition will let the coating enterprises enter into the misunderstanding of demand understanding On the same demand, the competition will only kill eight hundred enemies, fall into the vicious circle of high value and high cost, reduce investment and reduce competitiveness Only by redefining the demand can the coating manufacturers break through the vicious competition 4 There is no room for breakthrough profit growth in the tactical marketing and internal cost control The paint manufacturers must establish strategic decision-making headquarters, make overall analysis of "customer value, cost structure and competition mode", and make decisions on the same platform From the long-term development of the coating industry, only through continuous innovation and surprise, can the coating manufacturers break through the dilemma of network marketing and start again Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,