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    Home > Coatings News > Paints and Coatings Market > Marketing: four sales strategies for the promotion of new coating products on the market

    Marketing: four sales strategies for the promotion of new coating products on the market

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: focus on strengths The so-called "concentrated advantage" strategy of each "Conquest" strategy is that at the beginning of the new product market, the enterprise should not only consider the overall development strategy and long-term plan of the enterprise from a long-term perspective, but also choose one or two market areas with development potential and market vacancy as the training objects, concentrate the advantages of the enterprise, carry out "key training" and try to concentrate Energy develops one success This mode can make the enterprise step by step, firmly Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings: the strategy of "conquering" by concentrating the advantages The so-called "concentrated advantage" strategy is that at the beginning of new product listing, enterprises should not only comprehensively consider the development strategy and long-term plan of the enterprise from a long-term perspective, but also select one or two market areas with development potential and market gap from the market plan as the training target, focus on the advantages of the enterprise, carry out "key training", and try to focus on training a success One This kind of mode can make the enterprise take one step at a time and promote other regions after it has a solid advantage in this market, which can not only reduce the unnecessary waste of the enterprise's capital, but also accumulate valuable experience for the promotion of other markets, form a virtuous circle of point with moving line and linear surface, and finally establish the winning of "point line surface" Pattern The "concentrated advantage" can also be reflected in the centralized promotion and promotion of the target groups, and the success in the first group of target groups Then the strategy can be copied, and the success can be achieved in the second group of target groups and the third and fourth groups of target groups Finally, the winning pattern of "point line area" can also be established As the saying goes, it's better to use experience as the main way to speak than to try Nowadays, there are more and more new products that consumers are unfamiliar with Only by using them personally can they know whether the products meet their own needs With so many brands and quantities of the same product, consumers can only go out after they have a deep understanding of the basic functions and performance of the products, and compare them with each other and price In the face of this situation, Liu Jack's marketing consulting agency believes that manufacturers only rely on the "Hawking" on the promotion site to win their products, and the effect is generally not good Let consumers taste the taste of "pear" by themselves, so that they can better create to experience and attract consumers, experience the quality of products, calmly analyze the "performance price ratio" of products, so as to achieve the purpose of product promotion Although "terminal promotion" seems to have become the "trump card" of every brand merchant, with the transformation of "terminal" from the seller's market to the buyer's market, the completion of "terminal" construction determines the success of terminal promotion to a large extent There are two ways for new products to enter the terminal: one is that the enterprise directly faces the terminal customers, that is, direct selling; the other is that the enterprise operates the terminal customers through the middlemen For enterprises, no matter which way they take, they should evaluate their own strength and the market opportunities provided by the terminal objectively Maintaining a good terminal customer relationship is not only conducive to maintaining the terminal performance achieved through hard work, but also saves a terminal promotion cost Multi pronged strategy for brand building By summing up the successful experience, we can sum up the role played by the cooperation of multiple departments in each victory: advertising planning is the Propaganda Department, which has boosted the morale and sounded the horn for the war; fashionable and charming products and exquisite packaging are the well assembled weapons, which are the necessary conditions for winning; terminals and smooth supply channels are the strong logistics guarantee, supporting the front line; more importantly Yes, Liu Jack's marketing consulting organization not only set up accurate target customers for the brand, but also sent out a strong and skilled "marketing project team" with customers for each marketing consulting service project It is on the premise of the unity of integrated marketing that we connect each market behavior, that is, each flash point into a piece, piece into a face, to achieve a virtuous cycle of product marketing and brand development Each department has formed a close and orderly marketing network, which unifies the direction of various forces and forms a joint force to serve the marketing objectives of the enterprise, makes consumers deeply feel the strength of the enterprise, and conveys the value image and information of the enterprise to consumers in the fastest time Home marketing continues to "sell cute" online news marketing to help paint enterprises improve brand competitiveness similar information • blue ocean battle or "tear" of paint e-commerce; 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How to build the development and distribution channels for paint agents? China's paint companies and paint agents face many problems How does Master Ali "activate" the art paint market in a short time? Why should paint agents attach importance to the support of manufacturers? • is it really good to open a shop in the community? Will consumers accept it? • the more Gabrielle does, the more she gets angry! Dorothy is still in May Day! This is Nao This Tu enterprise is married to "Yanxing Ganlu"! Is it true? Home of coatings focuses on coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,
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