Marketing: four tips for micro marketing

Core tip: around the concept of micro marketing, many coating companies have taken action With the rise of micro blog and wechat, micro marketing has become a hot spot in marketing Many Tu enterprises have taken action to do micro marketing But how can micro marketing be effective? Many enterprises have done a lot without thinking about it in detail Today, let's take a look at the four precautions for micro marketing First: heart Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: around the concept of micro marketing, many paint companies have taken action With the rise of micro blog and wechat, micro marketing has become a hot spot in marketing Many Tu enterprises have taken action to do micro marketing But how can micro marketing be effective? Many enterprises have done a lot without thinking about it in detail Today, let's take a look at the four precautions for micro marketing First, to do anything with heart, especially marketing, must be done with heart, rather than simply relying on a few tools We have a customer who is a health care product, not only has micro blog and wechat, but also uses Momo and such apps We carefully operate and maintain in Momo Every picture is carefully prepared We design the environment and service photos of the exclusive store, and then guide them to the micro blog through Momo, and then to the physical store through micro blog On wechat, we created several wechat groups to let the members of the group organize their own activities, communicate with each other, and finally convert them to physical stores for activities This kind of thing is not something that any operating company or marketing company can do, it must be the result of their own intentions Second: to speak human language, if the title of "official" is on the microblog and wechat, it's a typical self-centered consciousness I think I'm official Once I'm official, I'm far away from customers Of course, some people will say that we are the official microblog We can't say anything at will What should we do? When we are doing the official microblog of a company's pharmaceutical products, we also face such problems The leader didn't let this micro blog be too casual, so we created a virtual account and flirted with the official account The official was very serious, but occasionally forwarding the flirt of the virtual account seemed quite interesting, and got a lot of forwarding and comments, which attracted fans and expanded publicity Third: do content first, then spread some of our customers When they hear that Weibo and wechat are useful and full of enthusiasm, they immediately set up an activity to seek big V forwarding, or find their own friends to forward In fact, this approach is a failure, and no valuable and meaningful return can be obtained from forwarding So when doing "micro marketing", we must pay attention to the content first and then the communication The content here has two meanings One is the historical content of the whole microblog or wechat Users are led to your microblog by big V or friends If they find that your microblog is full of advertisements without nutrition, they will scold and close it quickly Therefore, you should pay more attention to the construction of their own microblog content There should be planning and steps When we design microblog publicity for customers, we will analyze what their customers want to see, and we will build it in advance This atmosphere will enrich the content, and then promote it, so as to achieve the expected effect Fourth: do you want to do micro marketing yourself or give it to a professional company? First of all, we believe that the best choice is for users to do it themselves Because Weibo and wechat are just tools after all If you master this tool, you'd better operate it yourself It's like driving You know where you're going, so you'd better keep the steering wheel in your hands However, the most important thing in this is to master the tools, how to use them well, and how to play a greater role in them, which needs the support of professional teams Therefore, we also suggest that, in the case of insufficient energy or understanding of tools, small companies should cooperate with professional micro marketing companies in the form of outsourcing and external consultants of large companies to do well in micro marketing and realize the incremental development of enterprises Micro marketing is just a concept, while micro blog and wechat are just marketing tools for micro marketing The decisive factor of using wechat marketing to achieve benefits is still people! Therefore, to do well in wechat marketing, we must understand the concept of through wechat marketing and master the tools of microblog and wechat Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,