Marketing: four ways for coating enterprises to play mobile e-commerce

Core tip: with the arrival of e-commerce, the rapid development and change of e-commerce in recent years, and then to the mobile e-commerce era Mobile e-commerce has subverted many traditional industries and affected the development of traditional industries, including coating industry At present, mobile e-commerce has become the main channel of product sales, so how can coating enterprises play mobile e-commerce? Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: with the arrival of e-commerce, to the rapid development and change of e-commerce in recent years, and then to the mobile e-commerce era Mobile e-commerce has subverted many traditional industries and affected the development of traditional industries, including coating industry At present, mobile e-commerce has become the main channel of product sales, so how can the coating enterprises play mobile e-commerce? How can the coating enterprises play mobile e-commerce? First, how can the coating enterprises play mobile e-commerce? How can they narrow the psychological distance between users and offline coating market develop from traditional booth system to comprehensive building materials market, and then to building materials market Supermarket and paint mall are both changes of offline flow entrance, and enterprises also pull in distance with consumers by approaching offline flow entrance In the era of Internet, coating enterprises gather users from forums, search engines and mobile Internet, and they start to narrow the distance between users through microblog and wechat No matter the physical distance offline or the virtual distance online, coating companies need to consider the psychological distance between users, how to turn users into their fans, form brand loyalty, and be willing to help businesses share their brand awareness, and develop more powder users It doesn't care whether the user comes to you or not The key lies in the distance between the user's heart and the brand! The planning of traditional paint stores emphasizes the layout of commercial space However, dealers don't know users' psychology, where users come from, what paint brands they pay attention to, what paint products they collect, and whether they share the products they pay attention to and collect with their friends Now the traditional store is no longer a pure store, but an Internet store that can record and track users' psychology 2 More than 95% of the sales of online and offline three-dimensional connected users in the coating industry come from offline stores However, after customers leave the offline stores, there is basically no connection, not to mention too much emotional connection In the sales process of stores, the connection between people and goods is even more single, which basically depends on store shopping guide This is also the reason why our industry attaches great importance to the training of store terminal personnel As we all know, order = number of people entering the store * conversion rate The way to improve the conversion rate is not only to improve the display of terminal goods in stores, but also to improve the sales and service ability of shopping guide Mobile Internet gives offline stores a very good opportunity It is possible for businesses to digitize products through the Internet, and use Internet tools to connect users and products, and cultivate users' feelings for the brand This can occur not only in the pre-sale stage, the sale stage and the after-sale stage, but also in the user's home, on the way to shopping, office, store site, etc QR code, wechat, Internet wallet, etc have become the means and tools for offline stores to connect users 3 Strengthen the online and offline interaction between businesses and users, and enhance the sense of user participation In the traditional scenario, users come to offline stores, and the shopping guide becomes the most core connection intermediary To improve the conversion rate of on-site sales, it is necessary to enable the shopping guide to effectively interact with users, understand customer needs, answer customer objections, propose solutions, and effectively promote the delivery and order Online B2C mall, online chat tools become the most core connection intermediary To improve the conversion rate of online orders, online customer service must be able to effectively interact with users These two scenarios are relatively separated, which are online and offline interactions between businesses and users In the mobile Internet scene, online and offline are highly integrated Before users enter the store, they can gather customers online and offline in different ways The core of customer gathering is not simply to gather users to the store, but to establish full interaction with users before entering the store, through social tools such as forums, wechat and so on, to improve users' awareness of brand and goods As a business, which users will enter your store? How to know how many users will you have? We must do a good job of interaction with users in advance to improve the rate of users entering the store! Businesses often do not know who users are, what users' needs are, and what products are interested in Online interaction can effectively help us solve this problem, let consumers participate and tell us what their needs are? This is C2B, with users as the core There is no sense of user participation to talk about o2o Fourthly, it is the mainstream value of the Internet to establish a sharing mechanism and improve the ability of brand social impact sharing Today, the meaning of sharing is not limited to the sharing within the website, but to realize the effective sharing between different fields and different application platforms This is an era of social interaction among all people Many people's shopping decisions are influenced by their families or friends So imagine, whether in a physical store or an online store, if you have a friend who recommends it to you, 50% of you are determined to buy it If you have two or three friends who also recommend it to you at the same time, you will be 80% determined to buy Through the sharing mechanism, the user is connected with his family and friends to build the social influence of the brand Whether it's instant chat tool sharing, micro blog, wechat sharing, etc., are not just product sharing, but also emotional brand story sharing, because emotional content is the most willing to share Mobile internet shortens the distance between coating enterprises and users, establishes emotional connection, emotional interaction, emotional sharing, cultivates users' emotion to the brand, and makes them become your fans! Emotion makes the psychological distance between enterprises and users closest, which is the core competitiveness of coating enterprises to cope with the changing market! The home of coating is focused on coating, diatom mud, Paint and coating, coating technology, fire retardant coating news and coating, diatom mud, paint and coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,