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    Home > Coatings News > Paints and Coatings Market > Marketing: four ways for paint dealers

    Marketing: four ways for paint dealers

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: after decades of development, the coating industry has entered a stable period, with intensified competition, reduced profit space, and highlighted overcapacity Under the new normal economy, where should coating dealers go? Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings news: after decades of development, the coating industry has entered a stable period, with intensified competition, reduced profit space, and highlighted overcapacity Under the new normal economy, where should coatings dealers go? In the face of the development of the overall environment and industry environment, the whole industry has agreed that the paint sellers have been unable to follow the past business ideas, and the change has been inevitable In recent years, there are many choices for the future development of paint sellers 1 Relying on the traditional channels and continuing to develop the market, the traditional channel mode is still in the trend of expansion for paint dealers, which means that the market potential of paint dealers is still great, but the original market environment has indeed changed In this situation, paint dealers should actively adjust their operation ideas and keep up with the market hot spots, Relying on the traditional channels, we will continue to develop the market 2 In the traditional Chinese paint channel of establishing self owned brand and transforming brand operation, although the paint seller is the final link of product sales, throughout the whole system, the paint seller has neither brand ownership nor store ownership, which is one of the important reasons why the paint seller always thinks that they do not have the industry advantages 。 Now paint dealers can establish their own brands, carry out brand operation through traditional channels and e-commerce channels, master the right to speak and coordinate brand development 3 According to its own situation, it is a good choice to explore a new mode and transform the coating industry service provider from the coating product supplier with the acceleration of the coating integration process In Europe and the United States, the services of coating enterprises include product production, product logistics distribution (including the last kilometer), product coating and maintenance, capital settlement and so on At present, Chinese coating enterprises only include product production and distribution, so the transformation from coating product supplier to coating industry service provider or the future development mode of Chinese coating industry At present, there are several strong paint brands in China, such as Libang, cabaret and so on This mode can make the distributors in different regions save all kinds of time and capital investment, focus on product sales, and make the operation of the whole brand more reasonable and efficient 4 Integration of resources, cross-border operation in the new normal economy, many paint dealers integrate resources, cross-border operation Paint dealers involved in the decoration industry, and achieved good results At the end of the day, for Chinese paint dealers, no matter how to reform their channels or how to develop their market, the most important thing for them is to find a way that suits them Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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