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    Home > Coatings News > Paints and Coatings Market > Marketing: from concept to behavior in sales management

    Marketing: from concept to behavior in sales management

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: there are many coating enterprises, the sales performance is entrusted to the sales staff, the sales staff is entrusted to the dealers, the dealers are entrusted to the market, the market has no entrustment In a sense, it is a series of inaction that leads to passive growth rather than active growth in sales performance This is the typical sales team has no executive power The executive power here is divided into two aspects: executive willingness and executive ability Execution intention refers to the cultural atmosphere and initiative of the sales team, which is the premise of all sales execution behaviors The work in this link is the post management, performance appraisal and incentive of the sales team Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: there are many paint enterprises, the sales performance is entrusted to the sales staff, the sales staff is entrusted to the dealers, the dealers are entrusted to the market, the market has no entrustment In a sense, it is a series of inaction that leads to passive growth rather than active growth in sales performance This is the typical sales team has no executive power The executive power here is divided into two aspects: executive willingness and executive ability Execution intention refers to the cultural atmosphere and initiative of the sales team, which is the premise of all sales execution behaviors The work in this link is the post management, performance appraisal, incentive system and cultural construction of the sales team, which is not only a module that can be standardized operation, but also a more flexible module that varies from person to enterprise The sales teams of many small and medium-sized coating enterprises are mostly between 10-20 people, only staying in the form of management and actually no management at all Team members only assume the responsibility of sales and do not accept the obligation of scientific management, promotion and learning It is mainly reflected in the selection, training and assessment of team members They are often faced with rewards and penalties for results, which are not effectively planned and guided in the process This kind of team management method is in fact relying on the sky to eat, it is worth our thinking of some small and medium-sized paint business owners If this problem is effectively solved, it is to solve the deep-seated willingness of team members The second is the problem of executive ability The so-called executive ability refers to the psychological quality, problem-solving skills and the application ability of management tools required in managing customers and markets This is actually a technical problem The first problem to be solved at this level is to determine the core factors of its sales performance and the starting point of solution Only by solving this premise can the later skills and technologies have an application platform Small and medium-sized coating enterprises should create "fist" products to reduce costs in the era of network marketing new ways of marketing building materials products similar information the model of coating enterprises to be used for reference Sam's member store model after-sale service of coating is optimized, consumers or "buy" and love deeply how small and medium-sized coating enterprises take advantage of Spring Festival holiday consumption O2o or coating e-commerce is another pit; coating industry integrates into the development of the Internet to promote industry prosperity; coating marketing: not all coating products are suitable for holiday marketing; experiential marketing mode ------ you come to price; micro marketing opens the era of precision marketing; coating enterprise culture, focusing on ideas; eight strategies for online marketing of coating enterprises Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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