Marketing: from the value of direct selling mode to analyze the way of reform of coating enterprises

Core tip: when you are a training instructor in an insurance company, you often meet some friends who are direct sellers In that era of "talking about sales and changing colors", I was different from other people Instead of completely refusing, I took some of their free courses and listened to the bonus system such as "Amway", "pine pollen" and "unlimited" I have to wonder why there are thousands of people in the direct selling industry, an industry with such obvious 2-8 laws Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Home of coatings news: in the insurance company as a training instructor, we often meet some friends who do direct sales In that era of "talking about sales and changing colors", I was different from other people Instead of completely refusing, I took some of their free courses and listened to the bonus system such as "Amway", "pine pollen" and "unlimited" I have to wonder why we often see thousands of people's meetings in the direct marketing industry, an industry with such obvious 2-8 laws It has to be said that direct selling has its charm There have been several meetings in the paint industry in a year, but none of them are like the meetings of direct sales companies I think such meetings will always be a myth for the paint industry With the fierce competition in the industry, more and more companies tend to this form of conference marketing, such as "bargaining meeting" Of course, conference marketing is only part of the essence of direct selling Conference marketing makes full use of people's herd mentality and perceptual consumption Direct selling has four values: business value, education value, experience value, and a wide range of groups to meet the different needs of different people Business value: direct selling company: everyone wants to start a business as a boss, but the lack of capital, lack of experience, pay and return may not be in direct proportion, and many people just dream Direct marketing threshold is low, as long as the use of products can be their own boss, lack of experience, systematic training, teamwork, mutual help, time freedom and other advantages which can stimulate people's potential In fact, direct selling companies originally sell products, their marketing mode is monopoly marketing, so that more and more people use their products, love products, and become product communicators But what they sell at the beginning is not a product but an idea, an idea that allows you to see the future This idea will become a belief, even a belief This kind of belief causes many "salesmen" to insist on the reason that they don't make money in the early stage Coating industry: for the coating industry, what we sell is the product itself What we repeatedly hype is environmental protection and deep environmental protection, but there is no real corporate culture, so most coating makers have no faith Until now, there are still many areas where husband and wife shops or grocery stores are maintained, and there is no brand awareness at all What is the paint industry itself selling? It's faith It's essential to build up the faith of employees, dealers and customers So others say that the paint industry is unstable, that is, few enterprises can pay attention to training Education value: direct selling company: as we all know, direct selling often meets, led by Amway, almost 3-4 family gatherings a week, 1-2 medium-sized meetings, and a large-scale training once a month The knowledge is not only about their company and products, but also about parent-child education, beauty knowledge, gender relations and so on Let everyone have fun and success in this team, and everyone has the opportunity to exercise themselves on the stage Everyone has seen their own changes in this environment People have a desire to know There is a saying: "what kind of person you are with determines what kind of person you are." People are the product of the environment There are many successful people around them They share their successful experience We only need to follow their path once to get there This is commonly known as "brainwashing education" Paint industry: I remember a salesman who has been in paint industry for 4 years asked me what is the job of training lecturer? They think there is no need for lecturers in the paint industry In fact, any industry needs training If dealers don't train, they will complain a lot about the company, and they are not willing to innovate If the salesman doesn't train, the salesman who has been working for a long time will have no passion and be in a full state In fact, he doesn't understand anything New salesmen come to the company and go out to market without training It's like a soldier who goes out to fight with a machine gun but without a bullet They talk about three customers and die four because they talk about themselves Doubt their ability, doubt the company, doubt the products, never dare to enter the sales ranks There are many vivid examples around me What's invisible is that it adds a lot of cost to the enterprise On the contrary, the establishment of a training instructor, or even a training business school, can increase the loyalty of employees and distributors invisibly Only when their loyalty is high, can the promotion work of the terminal be done well, and the brand benefit be truly implemented Experience value: direct selling company: experience value is that everyone must start from the bottom (salesperson), and all the way to the top must rely on their early efforts and transformation So after a period of time in this industry, everyone's ability will be improved Every step of success can be rewarded and recognized by the company, with commendation, flowers, applause, halo, and can be respected and followed by others Because only by achieving others can we achieve ourselves Here we can deeply realize that "giving is better than receiving" Coating industry: people with real ability start from the grass-roots level In fact, the coating industry is the same Some people say it's harder to recruit and retain people As for training, I always think it's more important to inspire the potential of each other and let them work spontaneously than to teach them how much professional knowledge But what is the best way to motivate? Of course, I'll give you an incentive course But I think the most important thing is better bonus system and recognition conference As we all know, what the insurance company sells to the salesmen is also the concept, which is the story of "pipeline repair" Every salesman can make a list and increase the number of members to get commission through his own efforts When he is in a certain position, he will automatically improve his position, such as director, manager, etc In addition, there will be regular competitions, such as several team contests, performance contests, sales awards for tablet computers, etc Wearing red flowers, giving prizes or bonuses, this sense of honor, to defeat yourself, to defeat others, is something money can't buy And we have bonuses at the end of the year, most of which are unknown This is a big drawback A wide range of groups: direct selling companies: there are limitations in many industries, such as what major to learn High threshold and low salary And direct selling is a career anyone can engage in As long as you have strong intention and persistent determination, you can find your own platform here Coating industry: now most coating companies are still letting salesmen find people who have done coating to join in The feedback from the salesperson is bitter, because the good ones won't change their brands easily The bad ones are the paint owners They must have problems themselves They can't do well in other brands Of course, being your brand won't be so good So, a lot of companies are flattening, and they recruit, chop and chop It has very bad influence in many areas Many distributors in Guiyang haven't made coatings before Some are in the clothing business, some are still in the beauty salon, but they need to expand their business They may not understand, but they are more obedient and better managed I remember a direct selling company once said, "it's very easy to succeed It's simple, obedient and do as you like." So there is a boss Tang, who is very young He used to do other businesses, but he is not understood by others He is simple and obedient, and his local sales volume also ranks among the top To sum up, I have some personal opinions I believe that when the direct marketing mode is adopted and changed by the coating industry, the road of the coating industry will be wider and wider Five key factors of selecting and managing dealers for coating enterprises: several key points of promotion in peak season for coating merchants; similar information; model of coating enterprises to be used for reference: Sam's club model; optimization of coating after-sales service; how to use Spring Festival holiday consumption for small and medium-sized coating enterprises; another hole for o2o or coating E-commerce Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,