Marketing: from "Transformers 3" Shuhua milk to see the implantation marketing of coating industry

Core tip: Transformers 3 is about to land in mainland China on July 21 There are also a large number of Chinese products in Transformers 3 that are implanted in the advertisements for yingxianhuo In the middle of the film, there is a Chinese American character risking his life to deliver secret information to the hero, which gives a close-up of the Chinese American character drinking Yili Shuhua milk in the elevator The Chinese packaging is very popular Finally, the actor said a line: "let me finish the Shuhua milk first, and then tell you." The whole appearance process of Yilishu milk lasted about 10 seconds In addition, there's Metz bonway Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water News from paint house: Transformers 3 is about to land in mainland China on July 21, Nth = "7" W: St = "on" year = "2012" > in order to show the first fire, there are also a large number of Chinese product advertisements in Transformers 3 In the middle of the film, there is a Chinese American character risking his life to deliver secret information to the hero, which gives a close-up of the Chinese American character drinking Yili Shuhua milk in the elevator The Chinese packaging is very popular Finally, the actor said a line: "let me finish the Shuhua milk first, and then tell you." The whole appearance process of Yilishu milk lasted about 10 seconds In addition, there are also the implantation of metus bonway T-shirt and Lenovo computer advertising So some netizens exclaimed, "my next episode of Fallen King Kong will not become BYD, will it?" Talking about the Chinese brands floating in Hollywood blockbusters, wisdom, a senior friend working in a domestic paint company, also made a joke: next time, Michael Bay should be advised to design a play in "change 4", accept the repair and maintenance of the human car factory after the war of the Autobots, give a shot of a brand of car repair paint used, and let Optimus Prime say one more thing I'll tell you later when I finish the car repair paint Make sure it's hot! From simple logos to clean advertising implants, the film if you are the one and last Spring Festival Gala have set up a successful specimen for us Although we still don't know whether transformers 4 will start shooting, or whether there will be Optimus Prime or other auto people to make placement ads for Chinese car coatings, the market effect, especially the eyeball effect, brought by the appropriate placement ad investment is a huge improvement For the paint brand, implanted advertising undoubtedly provides a new vision In early July, Deng Jianguo, a 52 year old film and television tycoon, married a 19-year-old young model and his "dry daughter" Huang Ziqi Deng Jianguo greets the bride with a black extended Hummer What makes people speechless is that the body of this Hummer wedding car even hangs an advertisement banner and the words "ficot paint"! Such a boundless "implantation" advertising, let netizens roar "can't afford to hurt"! It can be seen that a good "implantation" is to implant relevant products and corporate image in a suitable place In addition to the Lei Ren of ficote paint, in fact, some paint brands have also made some preliminary exploration in the "implantation" For example, last year, Li Bingbing served as the Promotion Ambassador of "earth lights out hour", and also the spokesman of low-carbon life public welfare activities At the same time, Li Bingbing also has an identity as the spokesman of "jialish", a domestic paint Therefore, a series of promotion and publicity activities of Carlisle paint in the past year have cleverly implanted such special symbols as "Li Bingbing", "low carbon" and "public welfare", which also deepened consumers' awareness of the environmental protection function of Carlisle paint As for the brands that put in the placement ads in "change 3", they have already started a round of propaganda campaign around "change 3" in the mainland At the bus station, people can already see the billboards of Optimus Prime and bumblebee holding Yili Shuhua milk TCL has launched the transformers commemorative TV, and gathered ashes level "Gangsi" around the world to participate in the promotion activities Metes bonway began to promote the mtee logo as a printed T-shirt for consumers to choose from It can be seen that, in addition to the investment of advertising expenses in the early stage, the maintenance and rapid follow-up of market enthusiasm in the later stage need careful preparation by enterprises On the other hand, with the diversified development of communication forms, media is becoming more and more fragmented, except for portal websites, vertical websites, community websites Nowadays, microblog has become a good medium The emergence of new things on the Internet, whether disorderly or orderly, is actually orderly in our hearts, naturally and naturally Although there are so many fragmented media, they are inseparable from their families Advertising is still booming, and the demand for advertising is still growing rapidly according to the industry's rules of the game From this, we can see that advertising demand is the most important In the era of globalization, the commercial attributes of cultural products are increasingly crossing national boundaries From Transformers 3, we can see that the deep implantation of Chinese advertising into American films shows that the growth of China's economic strength has given its brand a considerable voice in international communication However, coating products are not "fast-selling products" in the true sense of Yili Shuhua milk and wutesbanwei T-shirt, but start to operate with "fast-selling products" For the Chinese coating companies that are trying or preparing to try, this kind of implantation is only limited to the commercial field It's good to use it as an effective brand communication strategy, but when it comes to the influence and respect of ideas, it's not enough For a paint brand, in addition to the penetration of commercial power, what can really win the recognition of consumers and the respect of the Chinese market or even the broader world market is more the influence and communication of culture In addition to the implantation of commercial brands, our paint brands need more cultural implantation - including theme implantation and talent implantation This kind of implantation does not rely on the output of capital power, but on the power of culture and spiritual light, and on the creativity and communication power that can match the status of "paint power" At that time, the word "implant" is no longer just a topic, but also a glorious, powerful and confident Chinese paint brand Perhaps, we might as well look forward to the words of Optimus Prime, the leader of the Autobots in transformers 4, with an entertaining attitude: "wait until I finish painting the car repair paint, and then I will tell you." How can 4c4p and 4E coating enterprises, which are in the marketing of industrial products such as coatings, improve the sales power of their brands at the exhibition? The model that coating enterprises can learn from -- Sam's club model? The ultimate after-sales service of coatings, consumers or "buy" and love each other? How can small and medium-sized coating enterprises make use of Spring Festival holiday consumption? O2o or coating e-commerce is another pit Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,