Marketing: golden nine silver ten sales promotion peak season paint merchants play around, buy free sales promotion

Core tip: with the arrival of September, the bright autumn weather ushered in the "golden nine silver ten" sales promotion climax in the home decoration industry, most businesses will launch a wide range of promotions Many home building materials and coating businesses have launched a series of preferential activities since the middle of August, and have taken the opportunity to launch some new products They hope to bring more performance and brand image improvement through real marketing methods such as discount, cash return and lottery It's the Mid Autumn Festival again this year This golden week makes many businesses full of expectations Many home building materials and coating businesses plan to promote Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: with the arrival of September, the bright autumn weather ushered in the "golden nine silver ten" sales promotion climax in the home decoration industry, most businesses will launch a wide range of promotions Many home building materials and coating businesses have launched a series of preferential activities since the middle of August, and have taken the opportunity to launch some new products They hope to bring more performance and brand image improvement through real marketing methods such as discount, cash return and lottery It's the Mid Autumn Festival again this year This golden week makes many businesses full of expectations Many home building materials and coating businesses have planned sales promotion activities early, expecting to earn a full pot of money in the golden week, but no creative sales promotion is staged year after year, in exchange for those moves In the fierce market competition environment, whether or not to play promotion is not an issue to be considered Whether or not to play promotion has become an important standard to measure the marketing level of dealers "Buy as a gift" is one of our common promotion methods If the paint business wants to take this as the main promotion to attract consumers' attention, and want to make a lot of money, they can make some real efforts Golden nine silver ten sales promotion peak season paint merchants play around, buy free sales promotion To some extent, compared with buy give activities, consumers prefer promotional activities such as direct drop and discount, while buy give promotions are good activities for paint merchants to earn popularity Consumers buy thousands of yuan of products and give them a free gift, which makes consumers have a good consumption experience and the expectation of promotional activities is growing day by day In many business promotion activities, consumers will gradually sharpen their eyes, whether they really make profits or not, and consumers know it, so the gifts are of no practical use, the value of the gifts is too low, and so on How to make consumers feel that the buying and giving activity is a real profit giving, rather than tempting consumers to consume, is the first step to do a good job of buying and giving activities The second step is for the promotion staff to do a good job of implementation If the training of the promotion personnel is not in place, the promotion personnel will often be uncertain about some details, which leads to consumer complaints For example, some consumers have received a gift once and come for a second time Even if the sales promotion personnel can do well and in place, but because the sales expectation is not accurate enough, it may also lead to the lack of gifts In this way, the impulse and joy of consumers when they buy things will plummet and lose the promotion effect When doing buy give promotions, the choice of gifts is very important Consumers are not practical enough to use them Of course, they don't like them They can't change gifts or discount them Consumers are likely to stop buying when they are happy For home building materials stores, it can be properly matched with some small accessories to be used in home decoration, which can make consumers feel intimate service and maximize the value of gifts So what kind of promotional gifts is more appropriate? At least a few problems need to be considered by paint manufacturers The first is that promotional gifts need to have certain relevance with products and sell paints The second is that the promotional gifts should be related to the brand If you are a brand product, the gifts to consumers should not be too rough, or they will make the brand face The third is the value of promotional gifts Since you choose the form of promotional activities, the price of the gifts How much is it worth? Some people have made statistics, if the promotion is less than 20%, customers usually don't feel much, so the value of gifts should account for at least 20% of the value of goods Fourth, the price should be appropriate The choice of the price of the gift depends on the strength of the promotion competition and the price of the competitor's gift, but more on the brand position, product price and profit space The price of gifts is secondary, but the quality is primary Generally, brands need to use high-priced gifts to achieve results, while famous brands do not have such necessity General brands can use gifts of general taste, but famous brands should choose gifts of good taste Fifth, the quality should be reliable Because it is a gift, the quality can not be relaxed Poor gifts will cause obvious harm to the reputation of the merchants and the brand of the products, and make consumers have doubts and bad associations about the quality of the products Therefore, we must grasp the quality of gifts It doesn't matter that the value of the gift is not great, but it must be beautifully made and of fine texture Sixth, fashion, especially for home decoration businesses, enhance the attraction and acceptance of gifts, choose fashionable products as gifts, if it can bring some highlights to consumers' home decoration, the effect will be better Although the buy give promotion has earned enough popularity for the merchants to some extent, it also has limitations and negativity Too much promotion will not help the brand image construction, or even reduce the sense of brand value, which is not conducive to the promotion of brand image and the formation of sales dependence Therefore, the paint merchants should grasp the promotion strength and never step into the promotion trap How to manage and motivate the sales team 2012 paint dealers to enhance 811 project Chengdu station to hold the same kind of information ceremoniously? Paint enterprise's model worthy of reference -- Sam's member store model • paint after-sales service is maximized, and consumers or "buy" and love each other deeply • how to make use of Spring Festival holiday consumption by small and medium-sized paint enterprises • o2o or paint e-commerce is another pit Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,